The COVID-19 pandemic has impacted our personal and professional lives to such an extent that many of our daily routines were transformed overnight (or have been transformed over the past 12 months). Many of our habits, our routines and our rituals have changed for good.
The events of the past year have also placed a far greater importance on some of the things we perhaps took for granted in the past, such as the relationships we have with people in every area of our lives.
The pandemic has brought the importance of customer relationships to the fore
The connections we build at work are no exception; those with our colleagues and stakeholders, and, importantly, those with our customers. It’s the relationships we have with our customers that I’d like to cover in this blog.
The expectations and demands of your customers may well have been changing during the course of the pandemic. They will have likely had to deal with, and are still dealing with, multiple ongoing challenges and potentially drastic impacts to their own professional and personal lives. Therefore, businesses need to rethink how they interact with and support customers during these difficult times and beyond.
Of course, nurturing deep and long-lasting customer relationships has always been important, and always will be. After all, there would be no business without them. But the experience our customers have of our organisations is so important. In fact, 80 per cent of customers say the experience a company provides is just as important as its products and services.
Many would agree that is has become even more important due to the changes and disruption the pandemic has accelerated. But in many ways, ensuring a good customer experience is becoming more difficult in this new world, when expectations and demands are changing so quickly.
Key to ensuring a good customer experience is to nurture good relationships that are built on trust and loyalty. Customers will remember the businesses that stood by them and gave them a helping hand when they needed it the most during these difficult times, there’s no doubt about that.
Four ways to improve the relationships you have with your customers in the new era of work
I’m based in Asia, and as such we experienced the virus and the consequences before anybody else in the world. This put us in the unique position of being able to offer views and advice to our colleagues across the globe as the pandemic was unfolding for them. This gave me the opportunity to think about how as a team we handled the crisis early on, and assess what worked best when nurturing the relationships we have with our customers.
So, here are a few of my thoughts on how we can all go about improving the relationships we have with our customers in the new era of work:
1. Assess what the unique value is that your organisation provides your customers
All industries have been impacted and continue to be impacted by the pandemic in some way or another. It may mean that as a business, you are having to operate differently – from switching to an almost entirely online presence to better serve your customers, to changing or introducing completely new products or services.
No doubt at this point you will already have a very good understanding of what the impact has been on your organisation, and how this might change as the course of the pandemic shifts. However, it’s important to reflect on the last few months and ask yourself what unique value your business has provided to your customers. Did you fulfil an essential purpose or help them with a specific challenge? Was your role different to what it usually is, and did this make a significant difference to the experience your customers had?
The above will be easier questions for some organisations than others. But asking them will help you to establish how important your organisation has been to your customers during what was possibly one of the most difficult times in their lives so far.
These questions will also help you to evaluate your strategy up until this point. Do the answers tell you that you should be focusing your efforts elsewhere in future? Is your value as a partner to your customers different now in the new era of work? And if so, does that mean that as an organisation you need to re-evaluate and reshape your customer offering? How can you personalise your offering to the unique challenges of each customer, rather than relying on a one-size-fits all approach?
At Hays, we recognised that the change in how people were working and the shift to online meant that employees in organisations were missing valuable skills, so we created a free online portal, called Hays Thrive (or Hays Learning dependent on where you are in the world) that allows them to upskill and be better prepared for the new world of work. This very much fits with the ethos of what we’re trying to do at Hays by being relevant and valuable to our customers at all stages of the recruitment life cycle, which includes when people aren’t recruiting or aren’t moving jobs.
2. Stay true to your organisational values and purpose
Staying true to your company’s purpose during a time of crisis is essential. Doing so helps to ensure you don’t lose sight of why your business exists and why you do what you do.
In order to support your customers and nurture those relationships, your own people need to be inspired and reminded of the value they bring to society in the work they do, especially during turbulent times. That is exactly what your organisational purpose should bring to life for them.
A company’s values are also becoming increasingly important to customers. According to Forrester, 70 per cent of Millennials and 52 per cent of Baby Boomers will factor in a company’s values when making a purchasing decision. That means your values as a company have the potential to impact the perception your customers have of your organisation as well as their overall experience of your brand.
At Hays, we have spent a considerable amount of time over the past few years refreshing our own company values. One of which has been incredibly useful during the pandemic – ‘Do the right thing’, which underpins all of our values. It acts as a North Star of sorts and helps us in making decisions, allowing us to take a moment to ask ourselves what our moral compass is guiding us to do.
Our purpose as an organisation is ‘By helping people succeed, we enable organisations to thrive – creating opportunities and improving lives’. During the early stages of the pandemic, companies weren’t necessarily hiring, and people weren’t looking for work. So, we made sure we were still helping our customers and their people in every way we could. This meant providing them with help and expertise to allow them to navigate the new era of work. This took the form of blogs, podcasts, reports and videos focusing on the key challenges our customers might be grappling with, including how to manage teams remotely, how to achieve a work-life balance when the home and the office had become one, and how to make sure they were looking after their own and their employees’ wellbeing while working from home.
So, ask yourself: has your organisational purpose and have your values been able to guide you during the pandemic? Have they helped you make decisions? Have they inspired your workforce and reminded them what you bring to the world and to the lives of your customers as an organisation?
3. Reach out and listen to your customers
Customer interactions shouldn’t be limited to be simply transactional, they need to go far deeper than that. On a simple level, just picking up the phone and checking in to see what the landscape is like for them personally and what their current challenges are will make a big difference to how your organisation is perceived. WeChat or WhatsApp to make contact with them, or even email if they prefer. Actively listening to your customers and understanding their unique experiences can be so powerful; it helps to strengthen pre-existing relationships and opens doors to new ones. So, make sure you have been providing your customers with the necessary support and customer care.
Speaking form my own experience, we were keen to find out about our clients’ own experiences of the pandemic and understand what help and advice we could share with them that would be beneficial to them. Not only did we ask them about their own situations, but we were ready to give them an update of what was going on in the market, what other customers were seeing, how other businesses were responding to challenges, their approach to hybrid working, etc. By being transparent with our customers and sharing helpful insight, we continue to build trust, which, as we all know, is so important to building strong relationships.
Also, as we were speaking to so many different businesses, it gave us great insights that we are then able to share more widely. As a result, our customers can come to one organisation, Hays, and find out about what’s happening in countless other organisations. This hasn’t stopped either, reaching out and listening to customers will continue to be important as we progress through the pandemic.
Ask yourself: have you had regular conversations with your customers even when you have nothing to sell? Have you been sharing relevant insights and advice with them? Have you made an effort to actively listen to their challenges, proactively trying to understand how you can help?
4. Show empathy
Your customers will likely have had to deal with challenges they may never have expected. They will also have had to make difficult decisions. Like most, they will have been on an emotional rollercoaster. You must always remember this and speak to them on a human and authentic level. Even at the best of times, your customers don’t want to be spoken to in a way that is clear that you’re just following a script and have no real interest in what they have to say. This is even truer when working through big challenges and uncertainty, as we all are now.
Displaying empathy and compassion will help to strengthen your customer relationships. This ties into my previous point around the importance of listening to them to get a real understanding of the challenges they are currently dealing with. Your customer is a human like you and talking to them in such a way shows you genuinely care about their unique situation. Our CEO, Alistair Cox, wrote a blog on the subject of being more human in your interactions if you’re looking for more advice here.
So, ask yourself: are you conveying genuine interest when speaking with customers? Are you taking the time to understand their situation? Above all else, are you speaking to the them on a human level, without judgement and with compassion and empathy?
These four points should help you take a step back, re-evaluate your organisation’s response to the pandemic so far, how you have managed those important customer relationships and how you might go about strengthening them in the new era of work.
Now is not the time to sit back and wait for the world to get back to where it once was. Nor is it the time to sit back and wait for your customers to revert to how they once were. The world will never be the same, neither will your customers, and as a result, your organisation must also change. So, use this time wisely to help you build back your organisation better, with the customer at the heart of every decision you make. Trust me, your customers will thank you for it.
Did you find this blog useful? Here is some related content that you might find helpful:
I recently ran a LinkedIn Live event to share my top tips on successfully creating or updating your CV or resume. We received many great questions from our followers during the event, so I wanted to share a blog with answers to some of the most commonly asked questions.
1. What’s the difference between my CV and my LinkedIn profile?
First off, ask yourself which one your recruiter will assess first – your CV or LinkedIn profile? The answer to this question all depends on how you apply for a role. For instance, if the initial job application didn’t require you to submit a CV, (e.g. if using LinkedIn Easy Apply) then your recruiter may search for you on LinkedIn first after receiving your application. Alternatively, your recruiter may find you on LinkedIn because, even though you haven’t actively applied for a job with them, you match their criteria for a role that they are hiring for.
On the other hand, if you register with a recruiter or apply for a job using your CV, whether this is through a job board, recruitment website, LinkedIn, or directly with the organisation then your recruiter will view your CV first, and is then likely to search for you next on LinkedIn.
Your CV is still the main means of applying for roles and should serve the purpose of giving the recruiter a factual and chronological snapshot of your skills and experience to date. What’s more, the recruiter will need to know why you are both interested in and suitable for this job specifically and will need something a little more tailored than your generic LinkedIn profile. Therefore, it is important that you adapt your CV to fit the types of roles you are applying for. You can do this by following some of the points we covered in the live session:
Tweaking your personal statement to outline why you want to work for this particular industry and organisation
Streamlining your skills, education and experience to highlight only the most relevant information
Identifying the keywords used to describe the desired skills on the job description, such as “strong analytical skills”, and ensuring these are incorporated on your CV where possible
When it comes to LinkedIn, thanks to the visual, flexible and interactive nature of LinkedIn you have the opportunity to bring all of your skills and experience to life and tell the recruiter more of a story about who you are and what you are looking for. You can add videos, blogs and also different projects you are working on, which you can’t easily do on your CV.
In addition, a strong LinkedIn profile can increase your chances of being approached by a recruiter first. Recruiters are using advanced data analytics tools to both find and engage with suitable passive and active jobseekers – so an up-to-date profile and frequent online activity can certainly get you noticed by the right people. That is, if you make the best use of this platform. Here are some tips for having a strong and engaging LinkedIn profile:
Upload an up-to-date and professional photo
Add a compelling headline which more accurately reflects your specialism and interests, e.g. “Ambitious IT sales professional with a passion for cloud computing, and three years’ experience in this sector”
Make sure your skills and experience sections are up-to-date and supported by visual examples, such as videos, pictures, PDFs and other rich media
Include endorsements and recommendations from other professionals in your network
Optimise your profile using relevant keywords
Share content relevant to your expertise and industry via blogs or updates
Like/share/comment on your connection’s updates
Get involved in forum discussions in LinkedIn Groups
Connect with people in your network and ask for endorsements and recommendations
Where appropriate, adjust your LinkedIn profile settings to show recruiters and hiring managers that you’re ‘open to hearing about new opportunities’
Ensure the chronological order of your employment history plotted out on your LinkedIn profile exactly matches that of your CV
To sum up, CVs are still your most important personal sales tool when it comes to getting a job, but it should be complemented by a strong, professional and active LinkedIn profile – one which brings all the claims you have on your CV to life and showcases everything you have to offer as a person and as a professional.
For more LinkedIn tips and advice, you may find the below blogs helpful:
To listen back to my answer to this question during the Live event, skip to 30:35 of the video.
2. How should I tackle any gaps I have in the employment history part of my CV?
Most people have some sort of gap on their CV, whether that’s due to redundancy, caring, travelling or education.
It’s just important you acknowledge and account for any gaps on your CV – there’s no need to conceal the reality of the situation. So, add the dates and a short explanation to the Employment History section of your CV.
You don’t need to go into specifics or reasons for the gap. What’s important is that you explain how you’ve been using your time proactively and productively. In the case of redundancy, that might be via upskilling, volunteering, or working on your personal development, for example. This could also be an area you cover briefly in the personal statement section of your CV.
For more help and advice, read this blog which outlines seven common CV gaps and how to explain them during a job interview.
To listen back to my answer to this question during the Live event, skip to 34:13 of the video.
3. How do I write a strong CV if I don’t have much experience?
This a topic I have written about previously. It’s an extremely common challenge, particularly when it comes to plotting out the employment history section of your CV. In this case, I would advise that you include all your experience, even if it’s not relevant to the role you are applying for, for instance volunteer work, or a part time job you had whilst studying. Including these roles will demonstrate your work ethic, transferable skills and employability.
List your experience in chronological order always starting with your most recent role, and include the company name, your job title, and your employment dates. Underneath, write a couple of lines detailing your role, and beneath that, a bulleted list of your responsibilities and which key skills you developed as a result, plus any career highlights and achievements. If you can link to online examples of your work – even better.
Your personal statement is also a great place to explain why you’ve applied for the role. As you might not have as much professional experience to touch on, you can use this to introduce yourself, and explain how your interests, academic achievements and employment background or your key skills, relate to the role you are applying for. For example: “I am a History graduate with a keen interest in pursuing a sales career. During my degree, I was largely graded on my presentation skills, and this was an area in which I scored highly. I also held a part time role as a retail assistant, and during this time, I enjoyed developing my interpersonal and customer service skills. I would like to apply my communicative and interpersonal skills to a more challenging sales role where I would have room to grow and develop as a professional.”
Don’t forget about your skills summary. You may not think you have many relevant skills to include, but you’ll have learnt many transferrable skills that are worth highlighting.
Self-taught skills: Have you taken it upon yourself to upskill in any way whilst you have been unemployed? If not, it’s never too late to start
Transferable skills: So, you may not have had a professional job before, but what about any transferable skills learnt during work experience, part time jobs or education? For instance, using the same example as above, a History degree may require you to write a lot of essays and present to your lecturer. During this time, you will have developed some strong writing and presentation skills
Soft skills: Discover your soft skills i.e. the skills which reflect your personality traits and can’t really be taught, such as being naturally well organised and a problem solver. Reflect upon which traits people have always praised you for, whether it’s your teachers, friends or family, and take some free of charge online aptitude tests to discover more about your core strengths
When writing the education section of your CV, add your recent education starting with the last place you studied. List the educational institution, the dates you studied there, your course title and qualification type, and which grade you received. You can also use this space to include which different projects you worked on at university, linking to any online examples, and mentioning the skills you developed as a result. There are occasions when if your career history is very limited or you have no work experience at all, you should put the Education section above the career history.
If you are lacking experience, it might also be a good idea to optimise the hobbies and interests section of your CV. This section is not to be underestimated and can give your hiring manager an insight into your personality. When listing your hobbies and interests remember to include any extra-curricular activities you were involved with during your time in education. Don’t be afraid to go into more detail in this section, talking about any individual team achievements or personal awards, plus the core strengths and skills you developed during this time. For instance, you might mention how you played for your university women’s football team, and how this team reached the semi-finals of the national university championships.
Finally, you could add a sub header titled “Additional information” to the end of your CV. This should include any other qualifications, licenses or certificates which don’t clearly belong in any other sections of your CV. Or those that don’t particularly add much value to the role you are applying for but are still worth mentioning (for instance being First Aid trained or having a clean driving licence).
To listen back to my answer to this question during the Live event, skip to 35:17 of the video.
4. How can I streamline my CV if I have a lot of experience?
This is a nice problem to have but it can make the prospect of updating your CV all the more daunting. It’s a topic Susie Timlin, COO of UK Government Investments has explored in the past for us. If you are in this position, perhaps you are unsure of how to optimise the most relevant information so that it stands out to the recruiter or hiring manager, as opposed to getting lost in a sea of job titles, skills, qualifications and experience. So, here’s our advice for writing a concise, yet impactful CV if you have a lot of experience.
Be ruthless: Start by eliminating any information that just isn’t relevant to the role or industry. Start this process by highlighting the key skills and attributes required for the job in question. Now look through your career history. Have you used up valuable space describing skills, attributes and responsibilities from years ago, which don’t match up to the role in question? If so, take them out. There’s also no need to include your early education, or first jobs on your CV. Always bear in mind that you need to ensure your CV is as current as possible.
Write your CV with your target in mind Now that you have only the most relevant information on your CV, it’s time to make sure it stands out as much as possible to the recruiter. As an experienced, senior-level job seeker, it is vital that you write your CV with your target in mind, and not bombard the reader with everything you have ever done. You run the risk of potentially burying the most pertinent information, which will lead the reader to lose interest quickly.
1. Contact details:
Along with your name and contact details, I recommend you provide a link to your online portfolio or LinkedIn profile (if you choose to do this, you must ensure your LinkedIn profile and CV match up in terms of dates and job titles). This way, the recruiter can find out more information if necessary and access examples of your work.
2. Personal statement:
What really needs to stand out here is your USP – what is your value proposition? Why should the recruiter or hiring manager read on? What can you bring the company that no other candidate can? Talk directly to the reader here.
You could also use this section to summarise relevant and notable achievements you’ve had throughout your career. For instance, if applying for a Marketing Director position, you would mention the time you increased revenue at a specific company by X value, by implementing a campaign which involved Y and Z. Give the reader numbers and hard facts. This is great way to highlight any achievements which didn’t necessarily take place within your most recent role, in a more prominent position on your CV.
3. Skills:
List your principal areas of expertise in the form of bullet points. Use the opportunity to condense any information that is most relevant to the role, but not deserving of a whole paragraph. Perhaps try formatting these to the side of your CV, so as not to take up too much valuable room in the body of the CV.
4. Career history:
List your career history in reverse chronological order, with your most current role at the top. Provide the most information about your current or most current role and give less information the further you go back in your career history. If a previous job was completely irrelevant to the role you are applying for, but you want to avoid any gaps on your CV, simply list your job title, dates and the company you worked for. This will save you space on your CV, whilst providing top-line information.
5. Simplify your language and format:
Don’t use ten words to say something you could say in five. Get to the point in a way that is easy for the reader to understand and quickly makes an impact. Use action verbs as much as possible. Avoid blocks of text – this will deter the reader. Your CV needs to be easy to read and easy to follow, no matter how much experience you have. Also avoid company-specific terminology that won’t translate to the reader. Lastly, proof-read, proof-read, proof-read – you will instantly lose credibility if your CV is littered with spelling and grammatical errors.
Ultimately, your CV is your personal sales document. As an experienced professional, you must ensure it is pitched at the right level and showcases your offering, as it stands today, not ten years ago.
To listen back to my answer to this question during the Live event, skip to 38.24 of the video.
5. How often should I update my CV?
As explained by Nick Deligiannis in this blog, even if you aren’t actively looking for a new job, it’s important to get into the habit of regularly updating your CV. So, for example, if you’ve learnt a new skill or successfully completed a big project in your current role, update your CV to reflect that. When doing so, it’s important to quantify your achievements, as we explored in the live session – including measurable results will help bring your potential to life for the reader. It’s also a good idea to update your LinkedIn profile at the same time.
If you keep your CV up-to-date, when you do come to the point when you want to find a new job, there’s no risk that you’ll forget key points when updating your CV.
Regularly updating your CV can also make you more aware of any skills or experience gaps that you currently have, that you’ll need to fill to take the next step in your career.
To listen back to my answer to this question during the Live event, skip to 43.17 of the video.
6. Do you need a cover letter these days?
A cover letter is important and required if: the job advertisement states that a cover letter is required, the employer, hiring manager, or recruiter requests one, you’re applying directly to a person and know their name, or someone has referred you for the position. I would say it is best practice to include a cover letter even if it isn’t required.
Why? Well, the purpose of a cover letter is to allow you to introduce yourself better. Mention the job (or kind of job) you’re applying for (or looking for) and show that your skills and experience match those needed to do the job. This will encourage the reader to take the time to read your CV.
Think about it: if you were approaching someone on LinkedIn to promote yourself as a potential employee, you would write a personal message online effectively covering the above, which is actually a “covering letter”!
Some top tips for writing a cover letter that will help you stand out:
Don’t just copy and paste your CV – add something different, this is your opportunity to stand out
Tailor your cover letter to a specific job, and convey your enthusiasm for the organisation throughout
Be proud of your past accomplishments and achievements – draw the reader in with an achievement that stands out and enables you to express passion for what you do
Keep it succinct
Address the hiring manager personally
Use keywords from the job description
Address any concerns they may have about you – such as lacking skills or experience listed on the job description
Proof-read your cover letter!
You can find more tips, and an example of a best practice cover letter here.
7. How long should my CV be?
It depends on your experience and where you are in the world. The main thing to keep in mind when you’re writing or updating your CV is that you must be able to demonstrate and articulate your skills, your experience, and your future potential to the reader. If you can do that well in one page, then one page is great.
However, the average length of a CV is usually around two to three pages. Employers do not have strict requirements for a CV’s length but ensuring it is two to three pages helps the hiring manager digest your experience in relation to the position they’re hiring for.
As I mentioned during the session, there are a few things to bear in mind when your CV is being read. The first page should have the most important information about you and make a real impact. The second is also key, and if you are on a third page then use this for the less important information for example the hobbies and interests and reference sections.
To listen back to my answer to this question during the Live event, skip to 41.40 of the video.
8. Why is the skills summary an important part of a CV?
The skills section of your CV shows employers you have the abilities required to succeed in the role. Often, employers pay special attention to the skills section to determine who should move on to the next step of the hiring process.
This is because they let an employer see that you are qualified to do the job, and they are also essential to help ensure your CV and skillset gets picked up by tech when an organisation or recruiter uses an applicant tracking system for example.
As I explained during the Live event (skip to 23:10) your skills summary is a bulleted list of your skills which relate to the role you are applying for. These skills and relevant professional qualifications can also be referenced in your personal statement and employment history sections of your CV and should include the keywords that you have picked out from the job description.
Remember to include both technical, or hard skills, and soft skills.
Technical skills are the skills which you have gained throughout your professional career, which are either required or desirable for this role, for instance:
Coding, proficiency in a foreign language, data analysis, budget work, HTML, CAD drawing, employment law, project management with accreditations like Six Sigma or Prince 2 and can include technical systems skills too like proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook) for example.
Soft skills are your personal attributes that allow you to work well with others and achieve your goals. For example:
Communication
Decision making
Time management
Conflict resolution
Problem-solving
Stakeholder engagement
Business acumen
As the world of work is changing, some of the soft skills employers are looking for are adapting. And skills like creativity, social dynamics, cognitive and critical thinking and the ability to work independently are on the rise – many were anyway but the global pandemic has accelerated the need to hire more people with these abilities.
If you are getting stuck at this stage, think about the transferable skills you may have learnt in previous roles or whilst you were studying; for instance, you may have honed your listening skills at university. Also, think about when you have taken it upon yourself to upskill in any way – for example, you might have taught yourself how to use WordPress when writing a personal blog.
If you have any other questions about creating or updating your CV, then please email us at [email protected].
If you’re currently preparing for a remote job interview, you may be feeling concerned that it could be more difficult for you to assess whether the opportunity is the right one for you.
After all, when interviewing remotely, you won’t have the opportunity to meet the people you’ll be working with face-to-face, visit the organisation’s offices and generally get a feel for the place.
But it is possible to judge whether an opportunity is right for you when interviewing remotely, as I will explain in this blog. Useful techniques include: reviewing the organisation’s online presence prior to the interview, asking the interviewer the right questions and reading their body language.
Is this job a good fit for me?
Regardless of whether your job interview is remotely or face-to-face, there’s always a lot to think about when judging whether an opportunity really is the right one for you, such as:
Is the role aligned to your skillset and future career goals and aspirations?
Do the salary and benefits on offer make this a financially viable choice for you?
Where will the role be based, and will there be opportunities for you to work flexibly should you need to?
Are there learning and development opportunities available which will allow you to further develop your career?
Are you genuinely interested in the organisation’s products and services, and does their purpose compel you?
Is the organisation’s culture appealing to you? Will you feel included, valued and engaged?
Do you think you’ll have a good, supportive relationship with your new team and boss?
Of course, all of these things are incredibly important. But, when it comes down to it, you’ll often get a gut feeling. Your intuition will help you decide whether the opportunity is the right one for you. And it’s much easier for that instinct to kick in when you’re interviewing face-to-face.
Got a remote job interview? Six ways to determine whether the opportunity is right for you
So, how can you decide if an opportunity really is the right one for you when interviewing remotely? Here are a few of my thoughts:
1. Before your remote job interview, do your research
Analyse the language used in the organisation’s job adverts. What can it tell you about what it might be like to work there? Is the language they use inclusive, accessible and relaxed? Do they write in the first or second person? Do they use diverse imagery and language? Are the role responsibilities clear, focused and succinct? Reading between the lines of job descriptions can really help you build a clearer picture of the opportunity than what you might realise.
It’s also essential that you review the organisation’s website, finding out more about their vision and purpose to see how well they align with your values – just as you would do before a face-to-face interview. Visit their YouTube channel too; many organisations will create videos that will give prospective employees an idea of what it might be like to work there.
Other techniques you can use to help you build a picture of the organisation as an employer is to read their Glassdoor reviews, as well as search Google News for any recent news coverage. Aside from scrolling through their social media channels, it’s also a great idea to research current employees on LinkedIn – their activity may give you clues into their company culture.
If your recruiter or the hiring manager sends you any company material – whether that’s blogs, reports, or any key documents – ahead of your remote interview, be sure to read them. This will help to give you an insight into what the organisation’s priorities and key focuses are. For example, perhaps they’ve recently published a new commitment to diversity and inclusion? Or published a new report on the state of the industry? These pieces of information can also often be found on their website, so make sure you check there for any significant company updates whilst you’re exploring their vision and purpose.
2. Assess the organisation’s culture during your remote interview
The employer might offer you a virtual office tour, for instance, or provide you with short videos that employees have recorded about their role, expertise or experience of working at the organisation. You may even have the opportunity during your interview to have virtual introductory meetings with team members. If these aren’t immediately available or apparent to you during the interview process, ask your recruiter if they are. All of this will help you to get a glimpse into the organisation’s culture, and to better understand what it would be like to work in that office, with that team, on those projects – and assess whether all of that would suit you.
Also keep a lookout during your remote job interview for any other clues as to the company culture. As communication and behaviour expert Mark Bowden explains: “How we live and the objects we keep around us are a big unconscious indicator to others of what you value and therefore the values you hold.” Is there anything about the interviewer’s background or environment on the video call that indicates what it would be like to work there? Or anything that gives you a feel for what it would be like to have that person as your manager? If they’re in the office, what is the design and branding like? Or perhaps they’re at home where you can see and hear their children – demonstrating their flexible and relaxed approach.
3. Ask the interviewer the right questions
Remember that all interviews, regardless of whether they are conducted face-to-face, or remotely, are a two-way process. They don’t just give the interviewer the chance to find out more about your suitability for the role, but they also give you the chance to assess the role’s suitability for you. Therefore, the questions you ask the interviewer and the answers they give, especially during a remote interview, can be extremely valuable in helping you to decide whether this is the right opportunity for you or not.
There are certain questions about the role, team, interviewer, company and learning and development opportunities that will give you a better idea of what it would be like to work there. Chris Dottie, Hays Spain Managing Director, has outlined some great examples of questions to ask your interviewer in this blog, some of which include:
“What does a typical day in this role look like?”
“What constitutes success?”
“From your perspective, what’s it like to work here?”
It’s also worth thinking about whether you’d like to ask the interviewer questions surrounding COVID-19, such as “What have been your key learns from the COVID-19 crisis so far, both from a business and a leadership point of view?”, and “What support could I expect to receive when working remotely or from home or as part of a hybrid team?” These questions can help you to understand how the organisation is operating during the crisis; what their reaction has been, and if you would’ve been proud to work for them throughout any changes and shifts due to the pandemic.
The answers that the interviewer gives to your questions will help you understand your likely level of cultural fit at this organisation. If you’re told, for example, that they are a ‘results-driven’ organisation, does that mean you could be punished if you miss a deadline or target, or even make a mistake?
4. If you are being interviewed by the hiring manager, use the remote interview to understand whether they would be the right boss for you
You need to have confidence in your new boss – your relationship with them will be as important a factor as the job itself, if not more so. It’s fortunate, then, that even a remote job interview still presents plenty of opportunity to suss them out.
During the interview, analyse your potential manager’s communication skills. As your interview progresses, assess their clarity of thought, how they communicate their expectations for the role and for the successful candidate, and whether they seem to be listening to you. This will give you an idea of what it would be like to work with them. Do you think this communication style would suit you and help you to form a strong relationship? Be mindful, too, of the language used when your questions are answered, and throughout the interview. If they use ‘I’ rather than ‘we’ when speaking, that could suggest a non-collaborative approach.
Also assess whether the interview feels more like a conversation than an interrogation. If it feels natural and almost effortless, and the two of you seem to share many of the same motivations and values when it comes to your career and the workplace, then these are signs that you would get on well.
5. Read the interviewer’s body language
While this is not as easy to do remotely as it would be in a face-to-face interview, it is still possible. After all, you can see whether or not the interviewer is smiling while you’re speaking, as well as what their posture is like, and whether their arms are crossed or open. The interviewer’s gestures and vocal pitch can also tell you a lot about how invested they are in you as a candidate.
In fact, communication expert Mark Bowden shared some really valuable advice with me on reading your interviewer’s body language: “Watch for big CHANGES in body language when you are speaking to the interviewer, rather than individual gestures. If you see anything that stands out as very different in the interviewer’s posture, face, movement, or behaviour, then ask them what their thoughts are on what you have been saying. This helps you check in on the significance from their perspective of what you are saying. It may give you a good opportunity to better understand how well your ideas, views, or even personality fit with theirs as well as that of the organisation.”
I recommend having a look at Mark’s YouTube channel. His videos will allow you to learn more about not only how to interpret your interviewer’s body language, but also how to improve the effectiveness of your own use of your body in a video interview. For example, this video on how to present yourself effectively via video from home, covering tips such as ensuring the space is well-lit and placing a post-it note of a smiley face above the camera, which will encourage you to smile during your video job interview.
6. Reflect on the experience you’ve had throughout the interview process
Assess how your interview process, from start to finish, has been handled. Does the company appear to be well-organised? Are you, as a candidate, at the centre of the process? Has communication and feedback been prompt and detailed? All of these things, paired with your knowledge and experience of the company to date, are signals as to the company culture, and whether it’s the right opportunity for you.
Just because your interview is taking place remotely, that doesn’t mean you can’t find all the information you need to decide whether or not this is the right opportunity for you. By following the six steps above, I hope you’ve realised that.
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The pandemic is continuing to put tremendous pressure on HR functions around the world as they work to prioritise the wellbeing, productivity and engagement of their people, all whilst operating in a very different world.
Both how and where we work is changing at lightning speed, potentially for good, so it’s even more important that HR professionals choose the right HR tech solutions to help them help their organisations thrive in the new era of work.
Multiple HR tech solutions are likely to be needed to build and nurture an engaged, personalised, interconnected and happy workplace both now, and in the future.
Back in January 2019, I wrote about the rising popularity of human resource technology (HR tech). A lot has happened in the last 12 months. Fast forward to now, and COVID-19 has made the collaboration between HR and technology even more significant, helping us tackle a range of issues associated with remote and hybrid working, mental health emergencies, and changing employee expectations and requirements.
Whether they’re in the office or working from home, employees now expect a high-speed, personalised and interconnected workplace. This has put additional pressure on HR teams, who are responsible for keeping people well, located and productive – even in the new world of remote work. This is where HR tech can help businesses meet employee expectations – and overcome a range of pandemic-induced challenges.
What is HR tech?
HR tech is an umbrella term. It covers innovations such as the cloud, automation and self-service systems, all of which can help you improve performance, provide cost savings and boost the overall competitiveness of your HR functions. These solutions – covering both software and hardware – are called HR tech.
A huge range of HR tech is now available. Chatbots, for example, can answer employee questions on a 24/7 basis. Automation can massively streamline your onboarding processes, automatically sending new staff the relevant paperwork and next steps to settle into their new role. Online learning initiatives can help your staff reskill and hone their existing skills. Data analytics and visualisation can provide you with easy-to-understand insights into staff performance and retention. The list is endless.
HR tech developments you should know about
HR tech is diverse, and the recent pandemic has unleashed a new wave of innovations into this space. As more staff want to work from home, HR professionals are under pressure to monitor their performance and wellbeing. The recruitment process has also been turned on its head, as we increasingly rely on video calls for interviews and other remote recruitment solutions.
With that in mind, here are some of the main developments in HR tech that you should be aware of:
Cloud and self-service: HR leaders report strong business benefits of using an HR system that’s based in the cloud, as opposed to those deployed on on-premise servers, according to the PwC HR Technology Survey 2020. These benefits include gains in productivity, improved employee experience and better workforce insights. Newer cloud-based systems can also provide employee self-service tools, decreasing the burden on HR staff from processing simple requests like a change of address, for example. Of course, this technology has also been instrumental in allowing entire workforces all over the world to switch to working from home due to the pandemic, pretty much overnight. The benefits of cloud and self-service technology are many, however, they don’t come without their risks, particularly when it comes to security. For example, our increasingly hybrid, blended working world, opens up many more opportunities for cybercrime breaches, so resilient security measures are a must if we are to really reap the benefits of this HR tech.
Talent acquisition: the same PwC survey also reveals an emphasis on talent acquisition tools to help attract and retain top workers. Pre-hire evaluation tools, for example, interview debriefing technology and automated reference checking systems are all helping streamline the hiring process.
Data-driven HR: as an HR professional, data can guide many of the choices you make. Instead of basing decisions on your gut instincts, you can use tools to receive clear and comprehensive reports on each staff member’s employment or each candidate’s performance in the recruitment process. Such tools can optimise your talent attraction, hiring and retention strategies. For example, with the right set of data, you can optimise your best hiring channels to match those used by your best candidates. You can also anticipate and address your employee needs by mining data from employee and candidate surveys. Workforce analytics also enable HR professionals to gauge employee experience, engagement, and satisfaction. Dynamics 365 Human Resources, for example, is Microsoft’s move into the HR tech space and promises to enable workforce insights by centralising your HR data.
Employee monitoring and analytics systems: these systems can help your people understand their working patterns and habits to boost their productivity. This data can then be used to revise your performance metrics and KPIs, and workforce scheduling tools/digital rotas, helping you proactively react to your workforce’s requirements and changing work patterns.
Automation and AI: there’s a great deal of caution these days around the use of AI in the sourcing and shortlisting process, particularly in relation to bias. However, by combining your data with automation, you can use AI and automation to boost the efficiency of your HR department by freeing employees from tedious, manual tasks and allowing them to focus on complex value-added tasks. If you decide to integrate machine learning capabilities with your invoicing system, for example, you can auto-generate invoices from timesheets.
Upskilling and reskilling: this is the area we are really seeing take off. HR tools can help employees identify their skills, weaknesses and future learning direction. Such tools, including remote education initiatives, can help build and enable a culture of lifelong learning. However, it’s important to make sure you make the right tools available to your staff to encourage adoption and engagement with online learning initiatives. Micro-learning initiatives – which deliver short bursts of content for learners to study at their convenience – are particularly useful to help workers with little time (or short attention spans) access educational resources in a quick and easy manner, for example. VR is another growing tool to deliver corporate training and development.
Messaging, communication and collaboration: virtual assistants andchatbots are two key communication tools, which are helping organisations engage with their internal and external audiences across an increasingly diverse digital landscape.
These technologies are continuing to impact the HR landscape – but adoption rates are not as strong as they could be. The PwC report reveals only 27 per cent of respondents rated HR tech as very effective for changing behaviours at work. Eight out of ten (82 per cent) struggle with adoption challenges, where remote working makes it difficult to engage workers with such initiatives. The recent pandemic has exacerbated issues, as staff motivation and productivity levels plummet. But there are a number of measures you can put in place to buck this trend.
How the right HR tech can help you overcome common COVID challenges
The right HR tech can help you keep your staff well, engaged and productive, which is a difficult undertaking in the current COVID climate.
#1 Zoom (insert your VC tool of choice here!) fatigue is real, and can be addressed with a range of tech tools
Tech has risen to the challenge of enabling entire workforces to work from home, pretty much overnight, thanks to tools such as Slack, Trello, Teams and Zoom. But screen-based meetings can be extremely hard on the brain, increasing fatigue and decreasing your productivity – a phenomenon many refer to as ‘Zoom fatigue’.
With remote and hybrid working here to stay, it’s important to ensure you keep your people engaged in the long-term by exploring a broader range of communication tools. This means moving away from your reliance on video calls. There’s no one-size-fits-all solution here – different people work in different ways.
You may want to investigate tools like Facebook Workplace, FocusMate and PukkaTeam, for example, which are essentially virtual coworking spaces helping increase collaboration and enable brainstorming sessions. VR conferencing is another possibility – which replaces video conferencing, helping to substitute in-person meetings and provide another online learning and development environment.
#2 Tech can help address the growing emphasis on mental health and staff wellbeing
Over the course of this pandemic, employee wellbeing has developed a whole new meaning – from both a physical and mental health perspective. The health implications of the virus on workforces is multifaceted.
Employees are experiencing unprecedented levels of sustained stress with three-quarters of the workforce experiencing burnout, and 40 per cent claiming this was a direct result of COVID-19.
HR tech can help reduce the strain. With 83 per cent of employees wanting employers to provide mental health supporting tech – there are plenty of options available.
AI therapists are one possibility – 34 per cent of employees believe access to an AI-therapist provides a judgement free zone, 30 per cent believe this would provide an unbiased outlet to share problems and 29 per cent think it would provide quick answers to health-related problems. Chatbots are another option, which can help guide employees to mental health resources and advice.
When it comes to physical health, there are also plenty of HR tech options out there. Virtual GPs are a growing trend, which could save UK businesses up to £1.5 billion. Such tools provide staff with access to medical advice and clinics to not just monitor, but also help employees proactively manage their health.
In addition to implementing social distancing measures, installing sensor-based technologies throughout the workplace can help minimise physical contact and reduce the risk of spreading the virus.
Fitness trackers are another option to boost wellness and staff engagement. Construction firm Fluor Canada, for example, recently provided staff with trackers, which allow them to take part in fitness challenges and monitor their health during the pandemic.
However, these programmes and devices can raise privacy concerns, which HR professionals must address. Wellness programmes offered by independent vendors, as opposed to health insurance companies and self-administered health plans, aren’t subject to privacy rules under the Health Insurance Portability and Accountability Act, or HIPAA, for example, according to ConsumerReports.
#3 Remote learning must include a social aspect
The 70-20-10 model of learning at work is widely recognised, whereby 70 per cent of workers learn from experience gained on the job, 20 per cent learn from work relationships (such as coaching and mentoring), and 10 per cent learn from formal courses and learning interventions.
The Future of Jobs 2020 report from the World Economic Forum also states that 94 per cent of business leaders now expect employees to learn on the job, as opposed to formal training. In other words, it’s not enough to provide a few online courses – you must encourage social learning, which encompasses the first two points above.
However, social distancing and remote working have effectively cut out a major chunk of social learning, where staff may struggle to ‘learn by osmosis’ – represented by the informal, social learning covered in the first two areas.
To address this challenge, there are plenty of quick-win HR tech options. You could set up online discussion boards, team areas, wikis, image sharing systems and other collaboration tools on your intranet, for example. Tools like Google Classroom, Facebook Workplace, FocusMate and PukkaTeam are also providing virtual coworking spaces to facilitate effective collaboration and brainstorming sessions.
VR is another growing tool to deliver corporate training and development programmes, helping people feel like they are in a classroom environment and, therefore, can learn from their interactions with their classmates. At Hays, we are also developing our My Learning platform, which builds on the principles of social learning and offers all jobseekers access to insights around the skills in demand and how they can acquire them.
Adaptability and resiliency are required in the years ahead
Companies have experienced a year unlike any other. The pandemic has massively accelerated digital adoption rates and the HR tech market has grown explosively, as a result.
As we move forward, there isn’t a one-size-fits-all solution. HR professionals must continue to adapt and adopt the latest tools to further enable online learning and career development, hiring and onboarding, staff engagement and feedback and many other key HR functions. Asking the customer – the employee – is a great place to start, to keep track of how people are feeling, how they are working, and what the potential problems are that a collaboration with technology could potentially help solve. I can’t predict where we’ll be in another 12 months – but I guarantee HR tech will play a key role in maintaining the world of work now, and in the years ahead.
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2020 has been an unprecedented year for technology. The disruption caused by COVID-19 quickly forced organisations to reprioritise their technology objectives and strategies overnight to enable them to operate in a newly remote environment.
But it isn’t just how and where employees work that has drastically altered. In the space of just a few short months there have also been huge changes in the ways customers browse for and purchase products and services, and their attitudes towards brands. This change in consumer behaviour has resulted in companies having to completely rethink their entire propositions and approach. This, in turn, has led them to use technology, data and analytics in new and expanded ways.
Due to these drastic changes, there is now an even greater reliance on technology to ultimately enable organisations, their people and their consumers to adapt and thrive in this new world.
Six of the most in-demand tech sectors and jobs for 2021 and beyond
1. Cybersecurity
There’s no question that cybersecurity is currently a top priority among CEOs and business leaders, especially given that the annual cost of cybercrime looks set to hit $6 trillion by 2021. This rise in cybercrime is prompting a sharp increase in cybersecurity spending as businesses look to protect themselves by taking on talented professionals in this field.
In addition, many security issues have arisen from our new blended way of working – whether that’s user issues around behaviour, technical issues arising from people working from home using their personal devices, or even using company hardware while battling against an unprecedented volume of users.
It’s going to be a challenge to fill all of the new vacancies, as an estimated 3.1 million professionals will be required in the next 12 months to bridge the global cybersecurity talent gap. Therefore, cybersecurity will account for many of the fastest-growing jobs for tech professionals in 2021, including Security Operations; Governance, Risk and Compliance; Identity and Privileged Access Management; Cloud Security and Architecture. As teams expand, other jobs in demand will include leadership roles such as Chief or Manager of Information Security.
2. Cloud solutions
Organisations across all industries have been widely migrating to cloud solutions this year to allow for hybrid working – with Computer Weekly reporting that 82 per cent of global IT leaders have increased their use of cloud as a result of the COVID-19 crisis.
However, circumstances at the onset of the pandemic meant that initial migrations were typically very quick in order to get all employees online as soon as possible. Therefore, organisations now need to take the time to ensure these systems are robust and as optimised as they could and should be.
We can therefore expect Cloud Engineers and Cloud Architects to be among the top tech jobs in 2021. Amazon Web Services (AWS) and Microsoft Azure are the two primary skills here, with about 80 per cent of the market using these. I predict that demand in this area will be acute and supply will be limited, so it’s certainly a hot area to be working in.
3. Data science
Data science is all about analysing and interpreting complex data, thereby helping organisations to make better, more informed and more timely decisions. To do that, Data Scientists draw upon skills and knowledge such as a strong understanding of machine learning algorithms, the creation of data models, and the ability to pick out business issues and suggest suitable solutions.
So, what’s a ‘real world’ example of data science proving its worth for organisations? Well, I’m sure you don’t need me to tell you that since the pandemic forced many gyms worldwide to close, there has been a huge increase in people buying smart devices to track their health while working out at home. Changes like this – changes in the way we live our everyday lives – have led to many of us placing greater reliance on our devices, meaning organisations have even more data available to them. And with more data comes the need for more people to analyse it.
Data Analysts and Data Scientists will therefore be high on the list of the hottest tech jobs over the coming 12 months. In fact, the World Economic Forum’s Future of Jobs Report 2020 listed Data Analysts and Scientists as the top job roles that are increasing in demand across all industries – not just in the fitness industry. For example, the health-tech company LetsGetChecked recently announced a huge number of data science positions following a year of unprecedented growth.
I expect to see the same story in the EdTech and MedTech industries too, as old data and models cease to reflect our new world, creating a need to develop and interpret new ones. After all, a core element of any platform is the insights it can provide, and organisations need data people for that.
4. DevOps
In the words of AWS, “DevOps is the combination of cultural philosophies, practices, and tools that increases an organisation’s ability to deliver applications and services at high velocity”. A key characteristic of a DevOps model is development and operations teams no longer being “siloed”, sometimes even being brought together to form a single team.
In practice, you’ll tend to find DevOps Engineers working with software production, keeping a close eye on code releases to look for areas of inefficiency in the software. Their role can include not just monitoring and troubleshooting software, but also editing or reconfiguring it if required.
The importance of DevOps certainly won’t change in 2021. Many more organisations now have a DevOps team than was the case just a few years ago, so there will continue to be jobs in demand in this field, such as Platform, Build, and Reliability Engineers. In fact, there’s been a 40 to 45 per cent growth in the market over the last five years, with DevOps Zone predicting this will rise even higher.
5. Software development
To successfully transition and adapt to radically shifting markets, organisations need developers to create new products, tools and services. This includes not only Back-end Developers who can build the heavier tech, but also the Front-end Developers – including UX – who can make sure any product that’s built is easy to use and navigate from both a design and build perspective.
Those Developers working for tech organisations – organisations which provide essential products, services or tools which consumers will always need in this new world – will be particularly high in demand. Take the video conferencing company, Zoom for example, which has boomed during the course of the pandemic, benefiting from a massive increase in profits whilst doubling its sales forecast.
But Software Developers aren’t just key to allowing tech companies to operate and thrive. Every company in every industry relies on tech to allow them to function – the taxi company Uber, for instance, relies on tech to enable drivers to pick up riders. In today’s world, it’s tech that powers organisations, so software developers will always be high in demand. It’s important to note, too, that these software development roles will also be absolutely crucial in enabling organisations to innovate to solve the many new problems that have emerged as a result of the pandemic.
6. Change management
Many of the technologies, skills and jobs I’ve mentioned so far are newer focuses for companies – trends that have been accelerated by the pandemic. It will therefore be critical for businesses to manage all this change successfully if they are to thrive in 2021.
Every customer I’ve spoken to recently is on this change management journey – whether that’s building their own solutions, buying them in, or a blend of both. And therefore, people with agile methodology are going to be essential.
Change Facilitators and ChangeManagers are the people who are making all this possible; they’re the ones moving everything from analogue to digital right now. Or in some cases, they’re working with third parties to bring their products and services into organisations.
As the world changes, the fastest-growing jobs in tech do too
Overall, it’s clear that during this past year, we’ve seen a huge shift in dynamics across not only the tech world, but our working world as a whole. And in order for organisations to thrive in the new era of work, it is essential that they are equipped in all six areas I’ve discussed.
What’s equally clear is that this shift will continue into 2021 and beyond, with both employers and jobseekers needing to be prepared. The skills and jobs that have become imperative this year are here to stay and will only accelerate in demand in the months and years ahead.
In 2020 we faced more significant challenges than many of us could have imagined and, while 2021 and 2022 gave us an opportunity to adjust and reflect, what we know now is that the changes brought about will not be reversed.
While it’s an uncomfortable admission to have to make, many of us, as business leaders, haven’t always known the answers to the questions posed to us along the way. That’s ok. The pressure of having to know the solution to every challenge is not unique to leadership, but it’s common among all of us. I’ve found the admission that I don’t know everything to be liberating.
Why? It’s allowed me more time to step back and think, to challenge myself and the leaders around me on the things we’ve taken for granted. I’ve asked questions to myself and others. Months have passed and I’ve still not been able to answer some of those but I know I’m not alone in that. I’m sure you’d agree that there are still many unresolved dilemmas and lots of improvements to make as we enter 2023. Other questions need to be revisited as the landscape changes and our previous solutions become irrelevant or outdated.
Here are some of the key questions I think we should be asking ourselves right now:
1. What is your purpose and how will you define success?
There’s an old business adage that if you don’t know where you’re going, you’re never going to get there. It’s still just as relevant. A clear vision of what success looks like for you is what’s going to keep you on track and drive your business forward.
Many organisations and even industries have had to re-evaluate in the last two years due to the accelerated digital transformation that has occurred. Has the landscape of your business been permanently changed? If the answer is yes, how does that affect your organisation? If you haven’t already, it’s time to decide whether your goals and position have changed.
Following on from that, what’s your vision for progress and how has it changed in 2022? What are the overarching goals, what does success look like and how will you know when you’ve achieved it? Once you’ve decided on the answer one of these, it will be simpler to identify the others.
2. What is your stance on remote working and has your company culture changed?
Even though we’ve had time to adjust to our new reality, there still isn’t a consensus on remote working and what the ideal model is for the future. In my mind, there isn’t a blanket approach that will work for all organisations. It’s also important to understand the expectation of employees, as well as the needs of your business.
How does this affect your company culture? There is no single correct answer, and each situation may be unique to an organisation, or even the divisions within them. Whatever the response, it’s unlikely that your current environment is the same as it was two years ago.
3. Do you have the right people and what can you do to attract them?
Recognising a change in the market is one thing, identifying what needs to be done is another. But being able to execute on this change always comes down to people and skills, and this opens up a series of further questions.
Which skills in your organisation are lacking? Do you need to reskill and/or upskill your existing team? If the answer is yes, then how? Where can you get that training and support?
What skills do you need to consider when hiring and where can you find the people who fit this profile?
What will make you more attractive to the people with the right skills, whether they are currently part of your company or not? I’ve already discussed how we should approach flexibility on remote working, but there’s plenty more to offer. Perks, benefits and opportunities for education can all appeal to the workforce.
4. Do you have the right technology in place?
The isolation between people and their newfound needs, both in the world of work and their personal lives, has been bridged by technology. The events of the last two years have sped up this transformation to a point where some of us are struggling not to trip over our feet.
As companies went virtual overnight, we adapted to survive and thrive by enabling remote workforces. But what next? How can technology support the next set of changes?
It may seem obvious to say this, but its role in the future will only become more important. The organisations that find new ways to use it in order to increase revenue, decrease cost and enrich their employees’ work experiences will be the real winners.
A key factor in a company’s success continues to be its security. In 2020, the FBI announced an 800 per cent increase in reported cybercrime, and by October 2021 the number of annual cases had already matched the total for the year previous. How will you protect both your and your customers’ data and instil confidence that your service is one people can trust to be safe? Is data secure now that it’s being shared across home networks, cities and even continents?
There is no single correct answer
It’s been over a year since I first considered these questions and I still revisit them. Each leader will have their own thoughts depending on their situation, and it is important that we find answers if we want our businesses to continue to thrive in 2023. Incorporating these questions into our planning will only help us to innovate and reinvent in the year ahead. Happy 2023.
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It’s more important than ever to demonstrate adaptability to be successful in this ever-changing new era of work. Therefore, business leaders must support their teams in building this skill.
So today we’re joined by Ross Thornley, Co-Founder and CEO of adaptability assessments business AQai. Ross is here to share his expert insights on how leaders can build adaptability within their organisations.
1. Now, before we begin, it would be great if you could introduce yourself to our listeners and also tell us a little bit about your organisation AQai?
(01:02) So, I’ve been an entrepreneur for over twenty years, and that’s seen me in a couple of different chapters of my life from my first business that I set up in 2000 which was a branding marketing agency which I led for nearly 18 years, employed about a hundred people over that period and the full rollercoaster of everything that that entails, of all the adaptions that we had to make internally to be relevant for the external market and for us in what we wanted to change inside.
And that led me to a lot of work in innovation, and it was there where it burst the organisation that I’ve started now in terms of AQai. It was trying to help companies innovate at the edge, it was the imagination innovation. And the main barrier we were coming across time and time again was an inability of people and teams to adapt. The immune system of the company would rear its ugly head and it would just frustrate us externally looking in and saying, “Oh, there’s all these great things, these great opportunities that you can take hold of”.
And that’s when we went deep into adaptability to start to understand what makes people change, why they change, how they adapt. And that led us to develop an assessment platform and learning and development platform to help individuals, teams, and organisations adapt to make sure that they’re relevant and they thrive in uncertainty.
Great, well we’re definitely speaking to the right person today in discussing why adaptability is so important to organisations.
2. To properly kick off our conversation today, please could you explain what we mean by adaptability? And could you perhaps give us some examples of adaptability in action within the world of work?
(02:55) Yes, it’s interesting when I talk to people and you say the word adaptability, lots of things come up in their own head be it mindset, fixed growth or flexibility. And there’s a great example in National Institutes for Health, where they talk about it. And I’m glad you opened up early by saying this skill because we see adaptability as a skill and it’s one that’s essential to an individual’s psychological health, their social success and their academic and workplace achievement. So, it’s in every area of our lives.
What we’ve then been looking at is AQ. So, you might be familiar with IQ of cognitive intelligence and EQ of our emotional intelligence, but AQ is our adaptability quotient and that intelligence and that’s where we’ve been focusing. And if I give you an example it can be a proposition, it can be a behaviour, it can be a variety of things of adaptability at work.
One example is an organisation, a printing firm that used to do an awful lot of their work for the restaurant and entertainment industry. COVID, as we know, has decimated that whole sector and a lot of other competitors and printers that were in the same kind of marketplace furloughed their staff, closed up and said, “Okay, our market shifted, let’s just hunker down and hope that it’s over quickly”. With this one in particular, they asked their workforce and asked their team, “Well, we have these skills, capabilities, and competencies, but how might we be able to adapt and be relevant in the way in which everyone around us is and everything has changed”. And they ended up retooling and repositioning a lot of their equipment to print and cut out face masks with the plastic shields and within about 48 hours, they’d re-equipped their entire production line to create the plastic face shields that we can now see. And it became an entirely new proposition that they’d never even envisaged before. So, this is an example of how adaption can be brought about by an external factor that wow, what we used to do is no longer relevant. What can we do? What can we change in order to provide something that might be of need? That’s a great example of it in terms of it from one individual’s idea through to then a proposition that ensured that that company is now thriving, where many others are at the nasty precipice.
Thanks Ross, that’s a very concise definition of what it means, but also some great examples there.
3. Now you’ve just touched on this, but do you think that the need for adaptability in workforces has increased specifically since the COVID-19 pandemic began and will this trend continue to increase in the new era of work?
(06:02) That’s a great question, and there are a few aspects and a few lenses to think about that because we were coming and hitting this challenge pre-COVID in our observations of organisations, failing to take advantage of exponential technologies. So, these are things like AI, sensors, robotics, quantum computing, automation, all of these things that are evolving, the tasks, the careers, and the futures of everyone, and then COVID hit.
And I think what’s happened is we’ve perhaps fast-forwarded to maybe one vision of what the world of work might have looked like perhaps five years in the future. Many of us are working remotely, we’re using different technologies which were there, Zoom was already there, we’re doing this interview via Teams, these technologies were there, but they weren’t perhaps as widely adopted.
Now COVID has for sure increased the need to adapt for survival instincts. We’ve had to adapt our behaviours, some of our processes to stay safe and take advantage of some of the opportunities that have happened for us. So, I think it has increased the need to adapt. I don’t think it’s a flash in the pan but I think it’s a glimpse to the new reality that we’re going to be hit by many external influences that require us to adapt on terms that we’ve not been used to and at a speed that we haven’t been used to before.
So, I think that’s a definite indicator for people to really focus in. It hasn’t been more real than right now to adapt the way in which we think the way we behave and the way we act in work to ensure that we have abundant futures and career paths that leads us to a bright future.
4. With organisations continuing to invest in new technologies since the pandemic began, I’d imagine this has also impacted the need for adaptable skills in their people too.
(08:07) I’m a tech geek, I enjoy technology. I spent some time at Singularity University over in the States where it’s just a wonderful playground to learn all about these exponential technologies that we might read about or hear or experience at the fringe, but to really understand what’s driving behind them and what the new business models and new opportunities exist behind them. And that requires very different skills for individuals and teams to leverage them.
So, when we look at adaptability, we’ve created a model under the acronym of ACE; Ability, Character, and Environment. And it’s looking at how, and to what degree do I adapt, who adapts and why, and when does somebody adapt and to what degree?
So, in terms of those skills, when there’s all these technologies that are coming along, there’s one skill that we, we talk about, which is called unlearn and unlearning. And that’s something that we need to develop, we need to develop when to let go of something because new information has come in, new data, we might have learned a technology. I learned a technology of holding a pen and writing on a piece of paper when I was at school. That was a great piece of technology that provided an advantage to communicate. Then computers come along, and we start to learn about the QWERTY keyboard, and we do all of those things, whereas now we can have conversations and it automatically converts through AI pretty accurately into text. Gone are the days when you’re trying to train the language and it never really dictates properly. Now we have technologies where it will be in real-time, it will go back and course-correct old text just through conversation. So, that skill of unlearning to say, what served me yesterday might not be what serves me tomorrow. It’s the what got me here won’t get me there approach, so that is a key skill.
One other skill I just would like to mention is one of resilience and many organisations are talking now about resilience and perhaps interchanging it with grit and things like this. For us, the dimension of resilience is not about enduring, it’s not about necessarily coping or overcoming. For us, resilience is a skill of how quickly you can bounce back from a setback. So, if a door is closed in your face in the world of work, let’s say you used to run meetings in this way that’s been closed, how resilient are you to bounce back very quickly and find new solutions? These are skills that leaders need to really leverage and enhance, whether that’s brought about by a technological opportunity or by a human behaviour, one of stress or anxiety or wellbeing issues. These skills are going to be critical to help us thrive.
Yes, I completely agree with you. And I would say it’s been such an unpredictable year that resilience as you describe it, seems more important than ever before.
5. Now we’ve discussed the importance of workplace adaptability, but how can organisations go about creating a workplace culture that enables their employees to become more adaptable?
(11:29) I think this balance and where’s the responsibility. Is it the individuals? Is it one of the team or is it one of the organisations and how do you create as you described this culture that can foster and be a springboard to adaptability? And I think that’s what we recognise when we were looking at building our assessment and building our platform, is the impact of our environment. When does somebody actually adapt and how can we create an environment in which that doesn’t inhibit, and it actually accelerates it?
So, these are components and dimensions about what is the support that’s there:
Have we created a place that’s got psychological safety?
Can people turn to their colleagues and team when they’re at points of uncertainty, when they face a setback or challenge, and they’re looking for solutions?
Do we encourage mental flexibility by actually stimulating alternative solutions?
Have we got a work environment that is one of experimentation?
Do we reward curiosity, doing things for the first time?
What’s the balance between exploit and explore?
Have we created an environment where there is a team looking after, should we say the business as usual, that can look for innovations and exploiting about how to extend how long it’s going to be a valuable proposition? How efficient it can be, how productive it can be.
Most organisations have been pretty good at that. What they might be less good at but being forced to right now is exploring, the curiosity, the ability to pioneer and invent and that art of invention is around curiosity. So, creating that culture and environment by positively feeding what we call the neural net of the organisation. So, the brain, are you giving it positive information? Are you giving it diverse information, or are you looking just to confirm the echo chamber the biases that exist?
The opportunity for companies is to provide an environment and culture that encourages experimentation, doing things for the first time and to reflect on them and celebrate the reflection act itself. We hear a lot about all fail fast but to me, it’s more about learning fast. So just that small switch from all fail fast to learn fast is an important part of a cultural shift and cultural change.
I can’t imagine a world where lifelong learning doesn’t exist, because the moment we stop learning we’re then at risk of becoming irrelevant. If we’ve been in a linear world where change is perhaps slow, we might’ve got away with a period of learning potentially when we’re younger at university in the first few years, and then have a period at which we can exploit that before it becomes redundant learning or piece of knowledge.
What we’re seeing now in an exponential period is that the half-life of certain skills is rapidly accelerating the ‘how quickly they become redundant’ skills, particularly when they’re technical skills. It’s why now, these soft skills, behavioural skills, more human skills are far more in need. Certainly, in leadership is the soft skills and abilities of creativity, of collaboration, not necessarily the hard-technical skills that have been sought after in the past. So, to come to this point of lifelong learning, absolutely, we need to build that, that it’s not about “Ah that’s where you go to learn at school or continue professional development”. How do we provide it, that it becomes an opportunity of, of joy to connect on a personal level of how different people want to learn? And it’s all linked to their future vision of themselves. So, giving them an environment where their future looks bigger than their current, and then give them the roadmap, the space and the equipment, to be able to create the pathways and learn the skills to achieve that bigger vision.
Thank you. That’s some really interesting and thought-provoking examples of how organisations can really and practically build adaptability in their workplace culture there.
6. Following on from that, which skills should leaders be supporting their employees to develop, to ensure that their organisation is able to adapt in this new era of what?
(16:14) Well, I think there’s a couple of pieces linked to what I was saying before about this curiosity and firsts, and one of the dimensions we look at is mental flexibility.
If you remember back to perhaps your school days when there were debate teams, could you sit on the debate team of something and articulate a good representation of that viewpoint, whether you believed it or not, whether you had a bias to it being your state of values or not. Can you go after a potential solution when you don’t know whether it’s going to work or not? And I think one of the challenges linked to grit, is do we have grit, which is passion and perseverance of something? Are we gritty about a solution or about the problem?
And for me, a great quote that was shared with me many years ago, was
“Fall in love with the problem, not the solution, because the solution could be transcendent at the moment”.
So, what I mean by that is; Am I holding on to the fact that the best way of doing this is using this technology? So, the best way of cleaning my teeth is with a toothbrush where I move my hand and I move it around as I used to, when I was little. Then I came across electric toothbrushes that do all the work for you. Am I flexible enough to let go of the past thing that I perhaps have used so much to then be able to make use of something that is a better way of doing something? So the skills that you need to be supporting is having mental flexibility to be open to new solutions and to actively unlearn so that you give this space for this curiosity, that becomes a muscle because the more you use it, the more the company and the teams are able to adopt and take on new information and new opportunities quicker to leverage that. And that’s what I think is super important right now for leaders is to develop those skills that allow mental flexibility allow unlearning and allow experimentation to happen.
7. And how can leader’s role model adaptability themselves in order to incentivise their teams to adapt too?
(18:48) So I think leaders in terms of being role models, there’s a couple of aspects to that and incentivise to me is about connecting to that individual on their terms, in their language. And that’s about understanding. So, if a leader starts by understanding themselves, what is it that motivates them and recognising that that might be something very different to what motivates another. And there’s countless surveys, pieces about motivation, is it money? Is it incentives? Is it learning? Is it free time? Is it flexibility? All of these things that might motivate our personality or characteristic. What we look at in terms of motivation is the motivation style to adapt or change. So, this might be around, is it somebody that’s motivated by playing not to lose? So, they’re in defence, it’s about security, it’s about protecting what they currently have, or are they motivated by playing to win? In terms of the game, the opportunity of growth.
Just that one example of how we can be role models as leaders is to recognise that motivation styles in adapting differ and equally, one of the other pieces that we measure is hope. Now hope is the outcome of a couple of things.
We must have a vision, a goal for the future.
And then there’s two other components:
One is the agency, so do I have the skills and competencies to achieve that vision?
And the other is a pathway. Do I have some strategies in order to achieve that vision?
Without any strategies is unlikely to achieve the vision with some strategies, but without the skills to accomplish them without that roadmap and path, it’s finding evidence proactively of where things are possible.
And I’ll give a quick tip to something called futureloop.com. So Future Loop is an area where you can go and see all these amazing stories of where technology is having real impact, not Sci-Fi stories, but where it’s having impact on challenges and problems, whether that’s in healthcare, whether that’s in manufacturing, so food scarcity, all of these areas that from a leader’s perspective, they should absolutely be supporting their employees by showing what is possible and building that hope and building the belief that anything can be achieved if we imagine it.
8. Now, once leaders have incentivised their employees to think a little more about adapting to this new era of work, I’m sure it will then be the case of being open and gathering new ideas from their teams. Of course, as you’ve just touched upon just now within any business, there will understandably be a range of personalities and characters. Some may be more naturally adaptable than others. As a result, do you think organisations need to take a personalised approach to building adaptability in their workforces? And if so, how can they go about doing this?
(21:48) I think it’s absolutely critically that organisations take a personalised approach to anything that they can. For example, if I have five grandchildren, every one of them is different. The way I interact with them, you try and treat them all the same, but they’re human beings. They have different visions of who they want to become, they have different characteristics or personalities, and our belief is they’re not fixed, they’re not permanent. We don’t put them in boxes in terms of someone can adapt or can’t adapt or is more naturally adaptable than others. Our view is if we can connect to understand, if we have that information and data, we can unlock adaptability on the terms of each person. We like to think of this about co-elevation. So, it’s the all boats in the rising tide of a harbour do elevate.
So, adaption, instead of judging this against each other, judge it between one person and their future, can they adapt to a point in which they have become more relevant, that they have more opportunity? So, for us, absolutely organisations need to approach it for their workforces, personalised. Now the big challenges are how to do that at scale with limited resources, how can you get a true understanding of the characteristics of why they might adapt? What are the challenges that they’re facing? What kind of stresses are they under? So that’s why we built the assessment, is to build some of that data so that it can connect with people rather than, as I mentioned in the opening, this immune system and the friction, “Oh, I’m going to hold onto what I’ve currently got. The processes that I like, or the software that I’m used to using, and I’m not going to change to this other piece,” but yet the company is trying to adapt its practices to make sure that they don’t go bust.
What we need to do is leverage technology to reach more people in a personalised way and connect with them on a personalised way, their own learning journeys. And that’s where we’ve been developing digital twins so that coaching can be and learning can happen in microlearning moments, in a personalised way, which will completely disrupt our current version of how we learn from it being centralised or it’s been digitised.
9. What are the benefits to this tailored approach to adaptability?
(24:23) The benefits of a tailored approach to adaptability is less of cope, collapse and friction and more of thriving, smiles and the light stuff. When we can tailor things, we all feel loved, cared for and we feel brought in and part of it, and the challenge when often the initiatives of needing to do it fast and at scale that’s lost. We lose a lot of the humanity and human elements of those things.
For me, I want a world where every human still has their heart and their best version of themselves, able to become realised and technology isn’t about creating them numbers about making them obsolete and about being in conflict. It’s about being augmented to that. So for me, the benefits are wider spread abundance and a wider spread opportunity for growth and development on the terms of each individual, not necessarily on the terms of an arbitrary index to get to, it’s about each individual, having a brighter future. That’s my personal view and belief.
Thanks, Ross. And of course, I agree, everyone is different and learns differently. So, it just makes sense for senior leaders in the organisation to personalise their approach, to building adaptability too wherever possible.
10. Now, how important do you think it is for business leaders to effectively share a vision or long-term strategic direction of the organisation for employees to better understand the importance of adaptability?
(26:07) I think it’s essential for leaders to share a vision and I think in all honesty, that to me is one of the top roles of leaders, to create, articulate and expand the vision so that it inspires people to figure out how can they contribute to that vision? And it’s up to the individuals to decide whether that vision resonates with them or not, whether that is something they’re passionate about or not, whether they can contribute and connect to it and hopefully be involved in the vision creation as well because a leader that collaborates in the vision making knows that that’s far more likely to be manifest.
So, the long-term direction and the long-term vision is a hard one, especially when we’re in such unpredictable times. The difference between exponential change and linear change is so hard for us to comprehend, so hard for the human mind and human brain to really comprehend what exponential truly means. So, therefore, if we’re living in that world long term, it’s trying to envisage a hundred years’ worth of development, say from 1900 to 2000, the same amount of change is going to happen in the next 10 years.
So, I think the challenge for leaders about sharing a vision is to have some imagination about that but put milestones along the way that are perhaps shorter-term visions and that’s different now. Having shorter-term milestones means something totally different to shorter-term milestones, just three or four years ago because our society, the technology in every environment is changing so quickly, a vision for say, one year now would have been equivalent to say a three-year vision just five years ago. So, I think that timing must shift for leaders of what visions they’re trying to create so that we can be more adaptable to opportunity. So, when things happen, we can explore those and be able to pivot.
11. Now, on the other hand, how important is it for business leaders to listen to new ideas from their teams, if they are to successfully adapt to forthcoming changes?
(28:32) I think a lot of this comes down to different teams, sectors and cultures of what have they done so far, because if we suddenly change something so dramatically, that will have fallout and whilst I’m a proponent of exponential and we have to speed up and the risk of not doing this is collapse. We are seeing the highest level of unemployment and bankruptcies and organisations going out of business and I expect that to continue.
Now to counter that is what do we put in place to listen to those new ideas? How do we give the environment that allows us to go, “Okay, we’re going to experiment in that very quickly? We’re not going to take the 18 months it might’ve taken on average to get a new proposition to market as of the stats of a few years ago, how might we get something within seven days? How might we test that idea if that’s too much in one month? What would the key bits of information we’d need to do for that idea that’s being presented to say, we’re going to give it more resources or less resources”. So, this opportunity to give trust, autonomy, and freedom, but not necessarily force it, if that isn’t the way in which that team or group are used to. So, identifying through the data and information ones that will thrive in that kind of environment and that they can provide the bridge and the pathway for the others to follow afterwards.
So, I think some of it is this balance between output and outcome. Lots of businesses and lots of leaders and teams focus a lot on the outputs. That’s what a lot of the measures and the OKR’s and the KPIs are on outputs. We need to be far more orientated around outcomes. And so when we’re listening to new ideas, if we are open-minded and not bias to the root, and we are, as I mentioned before in love with the challenge or the problem and the opportunity, we can be far more flexible in the route that we get to there. And that’s what we need to connect and unlock within teams.
And I’d like to see an expansion of this definition of teams from one perhaps that is currently viewed as an internal thing to what’s the team on an external basis. How might we make a team with collaborations of other teams, sectors, maybe even our competitors, how could we radically collaborate in a wider team against that problem rather than what we thought of historically, a competitive advantage was who could we recruit? Who could we put that borders around, incentivise them so they don’t go anywhere and then leverage those assets as our teams? How can we create the ideas from a wider team from industries, from the crowd so that we can listen to that?
How are we setting up those systems to me would be a wonderful end result, but let’s just start with creating this opportunity for experimentation firsts, and that we can build this space in which people can experiment and be given some room for autonomy to do so.
12. And how can this be done effectively if leaders are managing hybrid teams where their employees are divided between the office and remote working on a part-time and a full-time basis as is quite common in this pandemic world?
(33:12) I think this is a reality for every business and every leader is that they have teams that are in so many different areas, whether that was historically departmentally or geographically, or now, as you mentioned, in terms of in the same physical space, or we use the transport rotation network now called Zoom and Microsoft Teams to get together.
I think the push for leaders now, and one of the biggest challenges is it’s far harder when we have remote teams and disconnected teams to treat them as human beings and not just task avatars going from one Zoom to the next Zoom, from one meeting to the next meeting and just going straight into work and straight into this task avatar to get things done and forgetting the connections of human beings to have those sort of serendipity moments, the opportunities of a conversation that wasn’t planned.
I think the biggest challenge that leaders have is those beautiful, poetic moments where creativity happens in the unexpected times, not in the meeting, not in the room, but it’s often over the lunch, over the coffee, what was called the water cooler moments. So for me, that opportunity for leaders to connect, not just to get work done, but just to connect, to share, to share experiences, to make space for communicating on a human level, sharing stories about humans, what they’re working on, not necessarily just to achieve a task or a result, because my fear is without that we will lose so much innovation. We’ll lose so much collaboration where it is cross-functional just because you heard a whisper and with remote and disconnected teams, I think the whispers get lost and that’s where often the innovations and the transformations are hiding and lurking. So, tips for doing that is set these things up. It takes effort, be proactive far more than you ever have before, so connect with people, talk with them without it having a need to deliver a work-related task. And it’s just about giving that space for people to connect on a human level, especially when disconnected and remote.
13.And how should leaders go about addressing any suggestions for change?
(34:48) I think it’s contextual in terms of have they set up the environment correctly? Have they framed what they’re looking, the ideas for change for? Because if someone comes up with an idea for change, that’s unexpected to that leader, it’s unlikely unless they’re really advanced leaders that they would have all ears and not be biased and have the time to give it and the space to give it to live and breathe.
So, I think a lot of it is in the setup of expectations of where are you looking for change? That’s your starting 101. So, when they come up with suggestions, you’ve already primed yourself to be welcoming and accepting. The hard ones and often where the most valuable ones are is when the leaders weren’t expecting that change and it’s not in line with what they had either envisioned or planned.
And so, what I encourage them to do is give the freedom for that opportunity to be – a good science experiment is you don’t know the result yet. You have a hypothesis. Perhaps giving room and an environment in which, for that change suggestion, how could you pilot it? How could you test it within 24 hours that would help make a decision on giving it more resources or not? So, making it more towards the person with that change, who might they be able to cajole into that team? How might they be able to get another data point or a little piece of evidence that might give this change requirement, I.E. I see this new technology as creating an opportunity, we should do it, it’s called AI, whatever it may be.
Make it specific, make it quick to lean on from that person who’s initiated it. Get them used to collaborating with others, to provide evidence and what I learned from a chap called Astro Teller, it was called Google X, and a lot of their moon-shot innovation provided me some evidence of the learning, not to keep the project or idea alive, but to kill it. So how quickly could we find information to make this change, not the right one that we should do? What bit of information, what experiment would we do that would say it’s not the right thing for us?
That’s where to focus in and it’s that flip. It’s very counter-intuitive to think like that, especially when you’re passionate about the change you want. You want to say, this is why it’s all good. What would be the thing that would derail it? Go and find out if that’s true or not early on and I think that opportunity. I think there’s a website called Killed by Google. And it’s all their projects, it’s all their ideas live online, that they celebrate all of the ideas, all of the change suggestions, and they celebrate why they killed them. And that’s a huge opportunity that we can learn from is give the opportunity for them to kill it themselves. And then it is a very different relationship they’d have with that leader than the leader, hitting it with the hammer and saying not on my watch.
Thanks, Ross. That’s some interesting considerations for business leaders to bear in mind.
14.Now, how important is it for business leaders to push their teams out of their comfort zone and take risks to drive adaptability? Could it be beneficial in the long-term to let their teams experience failure to achieve this do you think?
(38:28): The phrase no pain, no gain comes to mind in the gym and things. And I like to think of it differently to that. Yes, this is a muscle, adaptability is a muscle.
Dan Sullivan is my coach. He’s my mentor and he runs an organisation called Strategic Coach. And he has a model called the Four C’s and it’s;
Commitment
Courage
Capability
and confidence.
And it’s in that order. So, if we’re making a commitment to something that we’ve already got the capability of, we don’t need courage and that’s inside our comfort zone. It’s unlikely to give us much confidence boost because it’s already a capability we have and we’re making a commitment in our safe place. When we make a commitment outside of that, when we don’t have the current capability of doing it, such as inside our comfort zone, if we step out of that, what we need is courage, because we need to learn something new. When we then gain that capability, it might be we’re gaining it individually, or we’re gaining it on loan, by collaborating with somebody else who has that capability. It increases our confidence either that we’ve gained it or by proxy.
So, I think to take those risks, doing it collaboratively because we can benefit from seeing others and being involved in others, commitments, and new capabilities in the courage that we see. If I flip that question to the other side, in terms of, if we stay inside our comfort zone, what does the world look like in a linear world? Again, staying in our comfort zone, the risks were low. We could probably still hang on for a while before we became irrelevant, irrelevant of our current career work task. I remind some of our listeners that a computer was the name of a job, that was a title up until the seventies you’d see a job ad for a computer, a mathematician.
Now that definition of that word is not about a job and a career role. It’s a physical object. How many current jobs are going to become a physical object or in fact, a piece of software? So if we aren’t encouraging and I’d say not necessarily push, I’d say, give the environment in which they want to come out of their comfort zone and connect into them individually because other than that if they don’t, it’s going to be a death of their careers, their propositions, and their organisation, unless we take the courage and the steps to develop new capabilities and new opportunities for ourselves.
15.Thank you very much, Ross. Now I’d like to finish with a question that we ask all of our guests. In this very uncertain environment that we’re all experiencing right now. What do you think are the three qualities that make a good leader? And do you think that these qualities have changed because of the pandemic?
(41:23) My first book, which took me two years to write, was called MoonShot Innovation. And in there I talk about exponential leadership and I’ve used that term and word throughout this conversation of exponential. And I came across five core attributes of an exponential leader. So, if I was to focus on three and how that might help organisations plan and adapt to the future that’s coming, there’s three aspects:
One to me is a collaborative innovator. So, a leadership quality historically might have been collaborative in the way in which they manage their teams. They may or may not have been innovative or being even in the innovation area. I think every leader now has to be they must be. So collaborative innovation and an innovator provides the environment for that, provides the inspiration for it, provides the challenge and the permission. So, they look for opportunities to collaborate outside of the norm and they look for innovation opportunities to do that. So, I think that’s one way to adapt to future changes, is expand your collaborative team and to drive innovation inside collaborative endeavours, whatever you’re trying to collaborate around.
The second aspect is a futurist. And some think it’s a made-up term of a person. In fact, my strengths finder for any of your listeners that might be familiar with that, futurist is one of mine but what I think of this in terms of a leadership trait and how it might help us and organisations plan ahead is to be actively informed. Have you created space for you to stop looking at the navel, stop looking at the next two steps in front of you when you’re walking on this path and that you take time to look at the horizon? What is going on at that horizon in all aspects of your industry, in other industries and in technology? And the point of this is so that you can then have a court sense.
In sports, somebody who has a good court sense knows where that ball or where the puck is going to be, not where it is right now. They anticipate it and they intercept. So, for me, a futurist is one that can anticipate an intercept what is coming. And they do that from looking at the data with an exponential timeline, not a linear one. They might look at technologies, predict where it might be and look for where can we intercept it. A bit like Siri, for example. The creators of Siri knew the technology didn’t exist when they started their endeavour. But what they knew is that they would intercept it four or five years out. They didn’t have to create some of those things. They just anticipated and predicted those technologies would be in place that they could then take advantage of when they were there. So, for me, a futurist is one that looks for those opportunities to intercept as they move forward.
And the last one that I’ll end on in terms of the future changes in the world of work is a question about what are we adapting for and to? What’s the vision that we all want, is it the Terminator vision? Is it a utopian one? And so, leaders to me must be humanitarian in their viewpoint. And what my definition is in that is that, we’re living in a technology-fuelled world and there are challenges in every corner.
Sustainable development goals are a great to do list for the planet of all these challenges that we’ve got. For me, a humanitarian looks out for the welfare and wellbeing of humans and the planet. So put people at the heart of what you’re thinking and what you’re doing, what you’re believing and what you’re envisaging as a leader. So that gives us an opportunity to create the future world that we’d like to live in.
So, for me, a humanitarian is aware of those things because we have numerous pandemics, not just COVID, but we have an epidemic of anxiety, of stress, of mental health, and they’re not helping. So, a humanitarian will look out for the welfare and well-being of those around them and put the environment in place in which they can move from a collapse into growth and into a thriving future. That for me is the world I’d like to live in anyway.
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