Welcome to viewpoint

Careers & workplace advice from Hays

2020 has been an unprecedented year for technology. The disruption caused by COVID-19 quickly forced organisations to reprioritise their technology objectives and strategies overnight to enable them to operate in a newly remote environment.

But it isn’t just how and where employees work that has drastically altered. In the space of just a few short months there have also been huge changes in the ways customers browse for and purchase products and services, and their attitudes towards brands. This change in consumer behaviour has resulted in companies having to completely rethink their entire propositions and approach. This, in turn, has led them to use technology, data and analytics in new and expanded ways.

Due to these drastic changes, there is now an even greater reliance on technology to ultimately enable organisations, their people and their consumers to adapt and thrive in this new world.

Six of the most in-demand tech sectors and jobs for 2021 and beyond

1. Cybersecurity

There’s no question that cybersecurity is currently a top priority among CEOs and business leaders, especially given that the annual cost of cybercrime looks set to hit $6 trillion by 2021. This rise in cybercrime is prompting a sharp increase in cybersecurity spending as businesses look to protect themselves by taking on talented professionals in this field.

In addition, many security issues have arisen from our new blended way of working – whether that’s user issues around behaviour, technical issues arising from people working from home using their personal devices, or even using company hardware while battling against an unprecedented volume of users. 

It’s going to be a challenge to fill all of the new vacancies, as an estimated 3.1 million professionals will be required in the next 12 months to bridge the global cybersecurity talent gap. Therefore, cybersecurity will account for many of the fastest-growing jobs for tech professionals in 2021, including Security Operations; Governance, Risk and Compliance; Identity and Privileged Access Management; Cloud Security and Architecture. As teams expand, other jobs in demand will include leadership roles such as Chief or Manager of Information Security.

2. Cloud solutions

Organisations across all industries have been widely migrating to cloud solutions this year to allow for hybrid working – with Computer Weekly reporting that 82 per cent of global IT leaders have increased their use of cloud as a result of the COVID-19 crisis.

However, circumstances at the onset of the pandemic meant that initial migrations were typically very quick in order to get all employees online as soon as possible. Therefore, organisations now need to take the time to ensure these systems are robust and as optimised as they could and should be.

We can therefore expect Cloud Engineers and Cloud Architects to be among the top tech jobs in 2021. Amazon Web Services (AWS) and Microsoft Azure are the two primary skills here, with about 80 per cent of the market using these. I predict that demand in this area will be acute and supply will be limited, so it’s certainly a hot area to be working in.

3. Data science

Data science is all about analysing and interpreting complex data, thereby helping organisations to make better, more informed and more timely decisions. To do that, Data Scientists draw upon skills and knowledge such as a strong understanding of machine learning algorithms, the creation of data models, and the ability to pick out business issues and suggest suitable solutions.

So, what’s a ‘real world’ example of data science proving its worth for organisations? Well, I’m sure you don’t need me to tell you that since the pandemic forced many gyms worldwide to close, there has been a huge increase in people buying smart devices to track their health while working out at home. Changes like this – changes in the way we live our everyday lives – have led to many of us placing greater reliance on our devices, meaning organisations have even more data available to them. And with more data comes the need for more people to analyse it.

Data Analysts and Data Scientists will therefore be high on the list of the hottest tech jobs over the coming 12 months. In fact, the World Economic Forum’s Future of Jobs Report 2020 listed Data Analysts and Scientists as the top job roles that are increasing in demand across all industries – not just in the fitness industry. For example, the health-tech company LetsGetChecked recently announced a huge number of data science positions following a year of unprecedented growth.

I expect to see the same story in the EdTech and MedTech industries too, as old data and models cease to reflect our new world, creating a need to develop and interpret new ones. After all, a core element of any platform is the insights it can provide, and organisations need data people for that.

4. DevOps

In the words of AWS, “DevOps is the combination of cultural philosophies, practices, and tools that increases an organisation’s ability to deliver applications and services at high velocity”. A key characteristic of a DevOps model is development and operations teams no longer being “siloed”, sometimes even being brought together to form a single team.

In practice, you’ll tend to find DevOps Engineers working with software production, keeping a close eye on code releases to look for areas of inefficiency in the software. Their role can include not just monitoring and troubleshooting software, but also editing or reconfiguring it if required.   

The importance of DevOps certainly won’t change in 2021. Many more organisations now have a DevOps team than was the case just a few years ago, so there will continue to be jobs in demand in this field, such as Platform, Build, and Reliability Engineers. In fact, there’s been a 40 to 45 per cent growth in the market over the last five years, with DevOps Zone predicting this will rise even higher.

5. Software development

To successfully transition and adapt to radically shifting markets, organisations need developers to create new products, tools and services. This includes not only Back-end Developers who can build the heavier tech, but also the Front-end Developers – including UX – who can make sure any product that’s built is easy to use and navigate from both a design and build perspective.

Those Developers working for tech organisations – organisations which provide essential products, services or tools which consumers will always need in this new world – will be particularly high in demand. Take the video conferencing company, Zoom for example, which has boomed during the course of the pandemic, benefiting from a massive increase in profits whilst doubling its sales forecast.

But Software Developers aren’t just key to allowing tech companies to operate and thrive. Every company in every industry relies on tech to allow them to function – the taxi company Uber, for instance, relies on tech to enable drivers to pick up riders. In today’s world, it’s tech that powers organisations, so software developers will always be high in demand. It’s important to note, too, that these software development roles will also be absolutely crucial in enabling organisations to innovate to solve the many new problems that have emerged as a result of the pandemic.

6. Change management

Many of the technologies, skills and jobs I’ve mentioned so far are newer focuses for companies – trends that have been accelerated by the pandemic. It will therefore be critical for businesses to manage all this change successfully if they are to thrive in 2021.

Every customer I’ve spoken to recently is on this change management journey – whether that’s building their own solutions, buying them in, or a blend of both. And therefore, people with agile methodology are going to be essential. 

Change Facilitators and Change Managers are the people who are making all this possible; they’re the ones moving everything from analogue to digital right now. Or in some cases, they’re working with third parties to bring their products and services into organisations.

As the world changes, the fastest-growing jobs in tech do too

Overall, it’s clear that during this past year, we’ve seen a huge shift in dynamics across not only the tech world, but our working world as a whole. And in order for organisations to thrive in the new era of work, it is essential that they are equipped in all six areas I’ve discussed.

What’s equally clear is that this shift will continue into 2021 and beyond, with both employers and jobseekers needing to be prepared. The skills and jobs that have become imperative this year are here to stay and will only accelerate in demand in the months and years ahead.

To search for tech jobs, visit your local Hays website.

 If you found this advice helpful, read some of our other blogs:

In 2020 we faced more significant challenges than many of us could have imagined and, while 2021 and 2022 gave us an opportunity to adjust and reflect, what we know now is that the changes brought about will not be reversed.

While it’s an uncomfortable admission to have to make, many of us, as business leaders, haven’t always known the answers to the questions posed to us along the way. That’s ok. The pressure of having to know the solution to every challenge is not unique to leadership, but it’s common among all of us. I’ve found the admission that I don’t know everything to be liberating.

Why? It’s allowed me more time to step back and think, to challenge myself and the leaders around me on the things we’ve taken for granted. I’ve asked questions to myself and others. Months have passed and I’ve still not been able to answer some of those but I know I’m not alone in that. I’m sure you’d agree that there are still many unresolved dilemmas and lots of improvements to make as we enter 2023. Other questions need to be revisited as the landscape changes and our previous solutions become irrelevant or outdated.

Here are some of the key questions I think we should be asking ourselves right now:

1. What is your purpose and how will you define success?

There’s an old business adage that if you don’t know where you’re going, you’re never going to get there. It’s still just as relevant. A clear vision of what success looks like for you is what’s going to keep you on track and drive your business forward.

Many organisations and even industries have had to re-evaluate in the last two years due to the accelerated digital transformation that has occurred. Has the landscape of your business been permanently changed? If the answer is yes, how does that affect your organisation? If you haven’t already, it’s time to decide whether your goals and position have changed.

Following on from that, what’s your vision for progress and how has it changed in 2022? What are the overarching goals, what does success look like and how will you know when you’ve achieved it? Once you’ve decided on the answer one of these, it will be simpler to identify the others.

2. What is your stance on remote working and has your company culture changed?

Even though we’ve had time to adjust to our new reality, there still isn’t a consensus on remote working and what the ideal model is for the future. In my mind, there isn’t a blanket approach that will work for all organisations. It’s also important to understand the expectation of employees, as well as the needs of your business.

In their latest State of Remote Work report, Owl Labs and Global Workplace Analytics uncovered that 33% of US workers would resign if they were no longer allowed to work from home (a further 18% were undecided). In the UK, a report from the Chartered Management Institute showed that 44% of respondents who were millennials/in Generation Z would look for a new job if denied the opportunity for remote working; 40% of managers agreed. Hays CEO, Alistair Cox, has explored this shift in attitude and the opportunities we can take from it.

How does this affect your company culture? There is no single correct answer, and each situation may be unique to an organisation, or even the divisions within them. Whatever the response, it’s unlikely that your current environment is the same as it was two years ago.

3. Do you have the right people and what can you do to attract them?

Recognising a change in the market is one thing, identifying what needs to be done is another. But being able to execute on this change always comes down to people and skills, and this opens up a series of further questions.

Which skills in your organisation are lacking? Do you need to reskill and/or upskill your existing team? If the answer is yes, then how? Where can you get that training and support?

What skills do you need to consider when hiring and where can you find the people who fit this profile?

What will make you more attractive to the people with the right skills, whether they are currently part of your company or not? I’ve already discussed how we should approach flexibility on remote working, but there’s plenty more to offer. Perks, benefits and opportunities for education can all appeal to the workforce.

4. Do you have the right technology in place?

The isolation between people and their newfound needs, both in the world of work and their personal lives, has been bridged by technology. The events of the last two years have sped up this transformation to a point where some of us are struggling not to trip over our feet.

As companies went virtual overnight, we adapted to survive and thrive by enabling remote workforces. But what next? How can technology support the next set of changes?

It may seem obvious to say this, but its role in the future will only become more important. The organisations that find new ways to use it in order to increase revenue, decrease cost and enrich their employees’ work experiences will be the real winners.

A key factor in a company’s success continues to be its security. In 2020, the FBI announced an 800 per cent increase in reported cybercrime, and by October 2021 the number of annual cases had already matched the total for the year previous. How will you protect both your and your customers’ data and instil confidence that your service is one people can trust to be safe? Is data secure now that it’s being shared across home networks, cities and even continents?

There is no single correct answer

It’s been over a year since I first considered these questions and I still revisit them. Each leader will have their own thoughts depending on their situation, and it is important that we find answers if we want our businesses to continue to thrive in 2023. Incorporating these questions into our planning will only help us to innovate and reinvent in the year ahead. Happy 2023.

Did you find this blog useful? Here is some related content that you might find helpful:

It’s more important than ever to demonstrate adaptability to be successful in this ever-changing new era of work. Therefore, business leaders must support their teams in building this skill.

So today we’re joined by Ross Thornley, Co-Founder and CEO of adaptability assessments business AQai. Ross is here to share his expert insights on how leaders can build adaptability within their organisations.

1. Now, before we begin, it would be great if you could introduce yourself to our listeners and also tell us a little bit about your organisation AQai?

(01:02) So, I’ve been an entrepreneur for over twenty years, and that’s seen me in a couple of different chapters of my life from my first business that I set up in 2000 which was a branding marketing agency which I led for nearly 18 years, employed about a hundred people over that period and the full rollercoaster of everything that that entails, of all the adaptions that we had to make internally to be relevant for the external market and for us in what we wanted to change inside.

And that led me to a lot of work in innovation, and it was there where it burst the organisation that I’ve started now in terms of AQai. It was trying to help companies innovate at the edge, it was the imagination innovation. And the main barrier we were coming across time and time again was an inability of people and teams to adapt. The immune system of the company would rear its ugly head and it would just frustrate us externally looking in and saying, “Oh, there’s all these great things, these great opportunities that you can take hold of”.

And that’s when we went deep into adaptability to start to understand what makes people change, why they change, how they adapt. And that led us to develop an assessment platform and learning and development platform to help individuals, teams, and organisations adapt to make sure that they’re relevant and they thrive in uncertainty.

Great, well we’re definitely speaking to the right person today in discussing why adaptability is so important to organisations.

2. To properly kick off our conversation today, please could you explain what we mean by adaptability? And could you perhaps give us some examples of adaptability in action within the world of work?

(02:55) Yes, it’s interesting when I talk to people and you say the word adaptability, lots of things come up in their own head be it mindset, fixed growth or flexibility. And there’s a great example in National Institutes for Health, where they talk about it. And I’m glad you opened up early by saying this skill because we see adaptability as a skill and it’s one that’s essential to an individual’s psychological health, their social success and their academic and workplace achievement. So, it’s in every area of our lives.

What we’ve then been looking at is AQ. So, you might be familiar with IQ of cognitive intelligence and EQ of our emotional intelligence, but AQ is our adaptability quotient and that intelligence and that’s where we’ve been focusing. And if I give you an example it can be a proposition, it can be a behaviour, it can be a variety of things of adaptability at work.

One example is an organisation, a printing firm that used to do an awful lot of their work for the restaurant and entertainment industry. COVID, as we know, has decimated that whole sector and a lot of other competitors and printers that were in the same kind of marketplace furloughed their staff, closed up and said, “Okay, our market shifted, let’s just hunker down and hope that it’s over quickly”. With this one in particular, they asked their workforce and asked their team, “Well, we have these skills, capabilities, and competencies, but how might we be able to adapt and be relevant in the way in which everyone around us is and everything has changed”. And they ended up retooling and repositioning a lot of their equipment to print and cut out face masks with the plastic shields and within about 48 hours, they’d re-equipped their entire production line to create the plastic face shields that we can now see. And it became an entirely new proposition that they’d never even envisaged before. So, this is an example of how adaption can be brought about by an external factor that wow, what we used to do is no longer relevant. What can we do? What can we change in order to provide something that might be of need? That’s a great example of it in terms of it from one individual’s idea through to then a proposition that ensured that that company is now thriving, where many others are at the nasty precipice.

Thanks Ross, that’s a very concise definition of what it means, but also some great examples there.

3. Now you’ve just touched on this, but do you think that the need for adaptability in workforces has increased specifically since the COVID-19 pandemic began and will this trend continue to increase in the new era of work?

(06:02) That’s a great question, and there are a few aspects and a few lenses to think about that because we were coming and hitting this challenge pre-COVID in our observations of organisations, failing to take advantage of exponential technologies. So, these are things like AI, sensors, robotics, quantum computing, automation, all of these things that are evolving, the tasks, the careers, and the futures of everyone, and then COVID hit.

And I think what’s happened is we’ve perhaps fast-forwarded to maybe one vision of what the world of work might have looked like perhaps five years in the future. Many of us are working remotely, we’re using different technologies which were there, Zoom was already there, we’re doing this interview via Teams, these technologies were there, but they weren’t perhaps as widely adopted.

Now COVID has for sure increased the need to adapt for survival instincts. We’ve had to adapt our behaviours, some of our processes to stay safe and take advantage of some of the opportunities that have happened for us. So, I think it has increased the need to adapt. I don’t think it’s a flash in the pan but I think it’s a glimpse to the new reality that we’re going to be hit by many external influences that require us to adapt on terms that we’ve not been used to and at a speed that we haven’t been used to before.

So, I think that’s a definite indicator for people to really focus in. It hasn’t been more real than right now to adapt the way in which we think the way we behave and the way we act in work to ensure that we have abundant futures and career paths that leads us to a bright future.

4. With organisations continuing to invest in new technologies since the pandemic began, I’d imagine this has also impacted the need for adaptable skills in their people too.

(08:07) I’m a tech geek, I enjoy technology. I spent some time at Singularity University over in the States where it’s just a wonderful playground to learn all about these exponential technologies that we might read about or hear or experience at the fringe, but to really understand what’s driving behind them and what the new business models and new opportunities exist behind them. And that requires very different skills for individuals and teams to leverage them.

So, when we look at adaptability, we’ve created a model under the acronym of ACE; Ability, Character, and Environment. And it’s looking at how, and to what degree do I adapt, who adapts and why, and when does somebody adapt and to what degree?

So, in terms of those skills, when there’s all these technologies that are coming along, there’s one skill that we, we talk about, which is called unlearn and unlearning. And that’s something that we need to develop, we need to develop when to let go of something because new information has come in, new data, we might have learned a technology. I learned a technology of holding a pen and writing on a piece of paper when I was at school. That was a great piece of technology that provided an advantage to communicate. Then computers come along, and we start to learn about the QWERTY keyboard, and we do all of those things, whereas now we can have conversations and it automatically converts through AI pretty accurately into text. Gone are the days when you’re trying to train the language and it never really dictates properly. Now we have technologies where it will be in real-time, it will go back and course-correct old text just through conversation. So, that skill of unlearning to say, what served me yesterday might not be what serves me tomorrow. It’s the what got me here won’t get me there approach, so that is a key skill.

One other skill I just would like to mention is one of resilience and many organisations are talking now about resilience and perhaps interchanging it with grit and things like this. For us, the dimension of resilience is not about enduring, it’s not about necessarily coping or overcoming. For us, resilience is a skill of how quickly you can bounce back from a setback. So, if a door is closed in your face in the world of work, let’s say you used to run meetings in this way that’s been closed, how resilient are you to bounce back very quickly and find new solutions? These are skills that leaders need to really leverage and enhance, whether that’s brought about by a technological opportunity or by a human behaviour, one of stress or anxiety or wellbeing issues. These skills are going to be critical to help us thrive.

Yes, I completely agree with you. And I would say it’s been such an unpredictable year that resilience as you describe it, seems more important than ever before.

5. Now we’ve discussed the importance of workplace adaptability, but how can organisations go about creating a workplace culture that enables their employees to become more adaptable?

(11:29) I think this balance and where’s the responsibility. Is it the individuals? Is it one of the team or is it one of the organisations and how do you create as you described this culture that can foster and be a springboard to adaptability? And I think that’s what we recognise when we were looking at building our assessment and building our platform, is the impact of our environment. When does somebody actually adapt and how can we create an environment in which that doesn’t inhibit, and it actually accelerates it?

So, these are components and dimensions about what is the support that’s there:

  • Have we created a place that’s got psychological safety?
  • Can people turn to their colleagues and team when they’re at points of uncertainty, when they face a setback or challenge, and they’re looking for solutions?
  • Do we encourage mental flexibility by actually stimulating alternative solutions?
  • Have we got a work environment that is one of experimentation?
  • Do we reward curiosity, doing things for the first time?
  • What’s the balance between exploit and explore?
  • Have we created an environment where there is a team looking after, should we say the business as usual, that can look for innovations and exploiting about how to extend how long it’s going to be a valuable proposition? How efficient it can be, how productive it can be.

Most organisations have been pretty good at that. What they might be less good at but being forced to right now is exploring, the curiosity, the ability to pioneer and invent and that art of invention is around curiosity. So, creating that culture and environment by positively feeding what we call the neural net of the organisation. So, the brain, are you giving it positive information? Are you giving it diverse information, or are you looking just to confirm the echo chamber the biases that exist?

The opportunity for companies is to provide an environment and culture that encourages experimentation, doing things for the first time and to reflect on them and celebrate the reflection act itself. We hear a lot about all fail fast but to me, it’s more about learning fast. So just that small switch from all fail fast to learn fast is an important part of a cultural shift and cultural change.

I can’t imagine a world where lifelong learning doesn’t exist, because the moment we stop learning we’re then at risk of becoming irrelevant. If we’ve been in a linear world where change is perhaps slow, we might’ve got away with a period of learning potentially when we’re younger at university in the first few years, and then have a period at which we can exploit that before it becomes redundant learning or piece of knowledge.

What we’re seeing now in an exponential period is that the half-life of certain skills is rapidly accelerating the ‘how quickly they become redundant’ skills, particularly when they’re technical skills. It’s why now, these soft skills, behavioural skills, more human skills are far more in need. Certainly, in leadership is the soft skills and abilities of creativity, of collaboration, not necessarily the hard-technical skills that have been sought after in the past. So, to come to this point of lifelong learning, absolutely, we need to build that, that it’s not about “Ah that’s where you go to learn at school or continue professional development”. How do we provide it, that it becomes an opportunity of, of joy to connect on a personal level of how different people want to learn? And it’s all linked to their future vision of themselves. So, giving them an environment where their future looks bigger than their current, and then give them the roadmap, the space and the equipment, to be able to create the pathways and learn the skills to achieve that bigger vision.

Thank you. That’s some really interesting and thought-provoking examples of how organisations can really and practically build adaptability in their workplace culture there.

6. Following on from that, which skills should leaders be supporting their employees to develop, to ensure that their organisation is able to adapt in this new era of what?

(16:14) Well, I think there’s a couple of pieces linked to what I was saying before about this curiosity and firsts, and one of the dimensions we look at is mental flexibility.

If you remember back to perhaps your school days when there were debate teams, could you sit on the debate team of something and articulate a good representation of that viewpoint, whether you believed it or not, whether you had a bias to it being your state of values or not. Can you go after a potential solution when you don’t know whether it’s going to work or not? And I think one of the challenges linked to grit, is do we have grit, which is passion and perseverance of something? Are we gritty about a solution or about the problem?

And for me, a great quote that was shared with me many years ago, was

“Fall in love with the problem, not the solution, because the solution could be transcendent at the moment”.

So, what I mean by that is; Am I holding on to the fact that the best way of doing this is using this technology? So, the best way of cleaning my teeth is with a toothbrush where I move my hand and I move it around as I used to, when I was little. Then I came across electric toothbrushes that do all the work for you. Am I flexible enough to let go of the past thing that I perhaps have used so much to then be able to make use of something that is a better way of doing something? So the skills that you need to be supporting is having mental flexibility to be open to new solutions and to actively unlearn so that you give this space for this curiosity, that becomes a muscle because the more you use it, the more the company and the teams are able to adopt and take on new information and new opportunities quicker to leverage that. And that’s what I think is super important right now for leaders is to develop those skills that allow mental flexibility allow unlearning and allow experimentation to happen.

7. And how can leader’s role model adaptability themselves in order to incentivise their teams to adapt too?

(18:48) So I think leaders in terms of being role models, there’s a couple of aspects to that and incentivise to me is about connecting to that individual on their terms, in their language. And that’s about understanding. So, if a leader starts by understanding themselves, what is it that motivates them and recognising that that might be something very different to what motivates another. And there’s countless surveys, pieces about motivation, is it money? Is it incentives? Is it learning? Is it free time? Is it flexibility? All of these things that might motivate our personality or characteristic. What we look at in terms of motivation is the motivation style to adapt or change. So, this might be around, is it somebody that’s motivated by playing not to lose? So, they’re in defence, it’s about security, it’s about protecting what they currently have, or are they motivated by playing to win? In terms of the game, the opportunity of growth.

Just that one example of how we can be role models as leaders is to recognise that motivation styles in adapting differ and equally, one of the other pieces that we measure is hope. Now hope is the outcome of a couple of things.

  • We must have a vision, a goal for the future.

And then there’s two other components:

  • One is the agency, so do I have the skills and competencies to achieve that vision?
  • And the other is a pathway. Do I have some strategies in order to achieve that vision?

Without any strategies is unlikely to achieve the vision with some strategies, but without the skills to accomplish them without that roadmap and path, it’s finding evidence proactively of where things are possible.

And I’ll give a quick tip to something called futureloop.com. So Future Loop is an area where you can go and see all these amazing stories of where technology is having real impact, not Sci-Fi stories, but where it’s having impact on challenges and problems, whether that’s in healthcare, whether that’s in manufacturing, so food scarcity, all of these areas that from a leader’s perspective, they should absolutely be supporting their employees by showing what is possible and building that hope and building the belief that anything can be achieved if we imagine it.

8. Now, once leaders have incentivised their employees to think a little more about adapting to this new era of work, I’m sure it will then be the case of being open and gathering new ideas from their teams. Of course, as you’ve just touched upon just now within any business, there will understandably be a range of personalities and characters. Some may be more naturally adaptable than others. As a result, do you think organisations need to take a personalised approach to building adaptability in their workforces? And if so, how can they go about doing this?

(21:48) I think it’s absolutely critically that organisations take a personalised approach to anything that they can. For example, if I have five grandchildren, every one of them is different. The way I interact with them, you try and treat them all the same, but they’re human beings. They have different visions of who they want to become, they have different characteristics or personalities, and our belief is they’re not fixed, they’re not permanent. We don’t put them in boxes in terms of someone can adapt or can’t adapt or is more naturally adaptable than others. Our view is if we can connect to understand, if we have that information and data, we can unlock adaptability on the terms of each person. We like to think of this about co-elevation. So, it’s the all boats in the rising tide of a harbour do elevate.

So, adaption, instead of judging this against each other, judge it between one person and their future, can they adapt to a point in which they have become more relevant, that they have more opportunity? So, for us, absolutely organisations need to approach it for their workforces, personalised. Now the big challenges are how to do that at scale with limited resources, how can you get a true understanding of the characteristics of why they might adapt? What are the challenges that they’re facing? What kind of stresses are they under? So that’s why we built the assessment, is to build some of that data so that it can connect with people rather than, as I mentioned in the opening, this immune system and the friction, “Oh, I’m going to hold onto what I’ve currently got. The processes that I like, or the software that I’m used to using, and I’m not going to change to this other piece,” but yet the company is trying to adapt its practices to make sure that they don’t go bust.

What we need to do is leverage technology to reach more people in a personalised way and connect with them on a personalised way, their own learning journeys. And that’s where we’ve been developing digital twins so that coaching can be and learning can happen in microlearning moments, in a personalised way, which will completely disrupt our current version of how we learn from it being centralised or it’s been digitised.

9. What are the benefits to this tailored approach to adaptability?

(24:23) The benefits of a tailored approach to adaptability is less of cope, collapse and friction and more of thriving, smiles and the light stuff. When we can tailor things, we all feel loved, cared for and we feel brought in and part of it, and the challenge when often the initiatives of needing to do it fast and at scale that’s lost. We lose a lot of the humanity and human elements of those things.

For me, I want a world where every human still has their heart and their best version of themselves, able to become realised and technology isn’t about creating them numbers about making them obsolete and about being in conflict. It’s about being augmented to that. So for me, the benefits are wider spread abundance and a wider spread opportunity for growth and development on the terms of each individual, not necessarily on the terms of an arbitrary index to get to, it’s about each individual, having a brighter future. That’s my personal view and belief.

Thanks, Ross. And of course, I agree, everyone is different and learns differently. So, it just makes sense for senior leaders in the organisation to personalise their approach, to building adaptability too wherever possible.

10. Now, how important do you think it is for business leaders to effectively share a vision or long-term strategic direction of the organisation for employees to better understand the importance of adaptability?

(26:07) I think it’s essential for leaders to share a vision and I think in all honesty, that to me is one of the top roles of leaders, to create, articulate and expand the vision so that it inspires people to figure out how can they contribute to that vision? And it’s up to the individuals to decide whether that vision resonates with them or not, whether that is something they’re passionate about or not, whether they can contribute and connect to it and hopefully be involved in the vision creation as well because a leader that collaborates in the vision making knows that that’s far more likely to be manifest.

So, the long-term direction and the long-term vision is a hard one, especially when we’re in such unpredictable times. The difference between exponential change and linear change is so hard for us to comprehend, so hard for the human mind and human brain to really comprehend what exponential truly means. So, therefore, if we’re living in that world long term, it’s trying to envisage a hundred years’ worth of development, say from 1900 to 2000, the same amount of change is going to happen in the next 10 years.

So, I think the challenge for leaders about sharing a vision is to have some imagination about that but put milestones along the way that are perhaps shorter-term visions and that’s different now. Having shorter-term milestones means something totally different to shorter-term milestones, just three or four years ago because our society, the technology in every environment is changing so quickly, a vision for say, one year now would have been equivalent to say a three-year vision just five years ago. So, I think that timing must shift for leaders of what visions they’re trying to create so that we can be more adaptable to opportunity. So, when things happen, we can explore those and be able to pivot.

11. Now, on the other hand, how important is it for business leaders to listen to new ideas from their teams, if they are to successfully adapt to forthcoming changes?

(28:32) I think a lot of this comes down to different teams, sectors and cultures of what have they done so far, because if we suddenly change something so dramatically, that will have fallout and whilst I’m a proponent of exponential and we have to speed up and the risk of not doing this is collapse. We are seeing the highest level of unemployment and bankruptcies and organisations going out of business and I expect that to continue.

Now to counter that is what do we put in place to listen to those new ideas? How do we give the environment that allows us to go, “Okay, we’re going to experiment in that very quickly? We’re not going to take the 18 months it might’ve taken on average to get a new proposition to market as of the stats of a few years ago, how might we get something within seven days? How might we test that idea if that’s too much in one month? What would the key bits of information we’d need to do for that idea that’s being presented to say, we’re going to give it more resources or less resources”. So, this opportunity to give trust, autonomy, and freedom, but not necessarily force it, if that isn’t the way in which that team or group are used to. So, identifying through the data and information ones that will thrive in that kind of environment and that they can provide the bridge and the pathway for the others to follow afterwards.

So, I think some of it is this balance between output and outcome. Lots of businesses and lots of leaders and teams focus a lot on the outputs. That’s what a lot of the measures and the OKR’s and the KPIs are on outputs. We need to be far more orientated around outcomes. And so when we’re listening to new ideas, if we are open-minded and not bias to the root, and we are, as I mentioned before in love with the challenge or the problem and the opportunity, we can be far more flexible in the route that we get to there. And that’s what we need to connect and unlock within teams.

And I’d like to see an expansion of this definition of teams from one perhaps that is currently viewed as an internal thing to what’s the team on an external basis. How might we make a team with collaborations of other teams, sectors, maybe even our competitors, how could we radically collaborate in a wider team against that problem rather than what we thought of historically, a competitive advantage was who could we recruit? Who could we put that borders around, incentivise them so they don’t go anywhere and then leverage those assets as our teams? How can we create the ideas from a wider team from industries, from the crowd so that we can listen to that?

How are we setting up those systems to me would be a wonderful end result, but let’s just start with creating this opportunity for experimentation firsts, and that we can build this space in which people can experiment and be given some room for autonomy to do so.

12. And how can this be done effectively if leaders are managing hybrid teams where their employees are divided between the office and remote working on a part-time and a full-time basis as is quite common in this pandemic world?

(33:12) I think this is a reality for every business and every leader is that they have teams that are in so many different areas, whether that was historically departmentally or geographically, or now, as you mentioned, in terms of in the same physical space, or we use the transport rotation network now called Zoom and Microsoft Teams to get together.

I think the push for leaders now, and one of the biggest challenges is it’s far harder when we have remote teams and disconnected teams to treat them as human beings and not just task avatars going from one Zoom to the next Zoom, from one meeting to the next meeting and just going straight into work and straight into this task avatar to get things done and forgetting the connections of human beings to have those sort of serendipity moments, the opportunities of a conversation that wasn’t planned.

 I think the biggest challenge that leaders have is those beautiful, poetic moments where creativity happens in the unexpected times, not in the meeting, not in the room, but it’s often over the lunch, over the coffee, what was called the water cooler moments. So for me, that opportunity for leaders to connect, not just to get work done, but just to connect, to share, to share experiences, to make space for communicating on a human level, sharing stories about humans, what they’re working on, not necessarily just to achieve a task or a result, because my fear is without that we will lose so much innovation. We’ll lose so much collaboration where it is cross-functional just because you heard a whisper and with remote and disconnected teams, I think the whispers get lost and that’s where often the innovations and the transformations are hiding and lurking. So, tips for doing that is set these things up. It takes effort, be proactive far more than you ever have before, so connect with people, talk with them without it having a need to deliver a work-related task. And it’s just about giving that space for people to connect on a human level, especially when disconnected and remote.

13. And how should leaders go about addressing any suggestions for change?

(34:48) I think it’s contextual in terms of have they set up the environment correctly? Have they framed what they’re looking, the ideas for change for? Because if someone comes up with an idea for change, that’s unexpected to that leader, it’s unlikely unless they’re really advanced leaders that they would have all ears and not be biased and have the time to give it and the space to give it to live and breathe.

So, I think a lot of it is in the setup of expectations of where are you looking for change? That’s your starting 101. So, when they come up with suggestions, you’ve already primed yourself to be welcoming and accepting. The hard ones and often where the most valuable ones are is when the leaders weren’t expecting that change and it’s not in line with what they had either envisioned or planned.

And so, what I encourage them to do is give the freedom for that opportunity to be – a good science experiment is you don’t know the result yet. You have a hypothesis. Perhaps giving room and an environment in which, for that change suggestion, how could you pilot it? How could you test it within 24 hours that would help make a decision on giving it more resources or not? So, making it more towards the person with that change, who might they be able to cajole into that team? How might they be able to get another data point or a little piece of evidence that might give this change requirement, I.E. I see this new technology as creating an opportunity, we should do it, it’s called AI, whatever it may be.

Make it specific, make it quick to lean on from that person who’s initiated it. Get them used to collaborating with others, to provide evidence and what I learned from a chap called Astro Teller, it was called Google X, and a lot of their moon-shot innovation provided me some evidence of the learning, not to keep the project or idea alive, but to kill it. So how quickly could we find information to make this change, not the right one that we should do? What bit of information, what experiment would we do that would say it’s not the right thing for us?

That’s where to focus in and it’s that flip. It’s very counter-intuitive to think like that, especially when you’re passionate about the change you want. You want to say, this is why it’s all good. What would be the thing that would derail it? Go and find out if that’s true or not early on and I think that opportunity. I think there’s a website called Killed by Google. And it’s all their projects, it’s all their ideas live online, that they celebrate all of the ideas, all of the change suggestions, and they celebrate why they killed them. And that’s a huge opportunity that we can learn from is give the opportunity for them to kill it themselves. And then it is a very different relationship they’d have with that leader than the leader, hitting it with the hammer and saying not on my watch.

Thanks, Ross. That’s some interesting considerations for business leaders to bear in mind.

14. Now, how important is it for business leaders to push their teams out of their comfort zone and take risks to drive adaptability? Could it be beneficial in the long-term to let their teams experience failure to achieve this do you think?

(38:28): The phrase no pain, no gain comes to mind in the gym and things. And I like to think of it differently to that. Yes, this is a muscle, adaptability is a muscle.

Dan Sullivan is my coach. He’s my mentor and he runs an organisation called Strategic Coach. And he has a model called the Four C’s and it’s;

  • Commitment
  • Courage
  • Capability
  • and confidence.

And it’s in that order. So, if we’re making a commitment to something that we’ve already got the capability of, we don’t need courage and that’s inside our comfort zone. It’s unlikely to give us much confidence boost because it’s already a capability we have and we’re making a commitment in our safe place. When we make a commitment outside of that, when we don’t have the current capability of doing it, such as inside our comfort zone, if we step out of that, what we need is courage, because we need to learn something new. When we then gain that capability, it might be we’re gaining it individually, or we’re gaining it on loan, by collaborating with somebody else who has that capability. It increases our confidence either that we’ve gained it or by proxy.

So, I think to take those risks, doing it collaboratively because we can benefit from seeing others and being involved in others, commitments, and new capabilities in the courage that we see. If I flip that question to the other side, in terms of, if we stay inside our comfort zone, what does the world look like in a linear world? Again, staying in our comfort zone, the risks were low. We could probably still hang on for a while before we became irrelevant, irrelevant of our current career work task. I remind some of our listeners that a computer was the name of a job, that was a title up until the seventies you’d see a job ad for a computer, a mathematician.

Now that definition of that word is not about a job and a career role. It’s a physical object. How many current jobs are going to become a physical object or in fact, a piece of software? So if we aren’t encouraging and I’d say not necessarily push, I’d say, give the environment in which they want to come out of their comfort zone and connect into them individually because other than that if they don’t, it’s going to be a death of their careers, their propositions, and their organisation, unless we take the courage and the steps to develop new capabilities and new opportunities for ourselves.

15. Thank you very much, Ross. Now I’d like to finish with a question that we ask all of our guests. In this very uncertain environment that we’re all experiencing right now. What do you think are the three qualities that make a good leader? And do you think that these qualities have changed because of the pandemic?

(41:23) My first book, which took me two years to write, was called MoonShot Innovation. And in there I talk about exponential leadership and I’ve used that term and word throughout this conversation of exponential. And I came across five core attributes of an exponential leader. So, if I was to focus on three and how that might help organisations plan and adapt to the future that’s coming, there’s three aspects:

One to me is a collaborative innovator. So, a leadership quality historically might have been collaborative in the way in which they manage their teams. They may or may not have been innovative or being even in the innovation area. I think every leader now has to be they must be. So collaborative innovation and an innovator provides the environment for that, provides the inspiration for it, provides the challenge and the permission. So, they look for opportunities to collaborate outside of the norm and they look for innovation opportunities to do that. So, I think that’s one way to adapt to future changes, is expand your collaborative team and to drive innovation inside collaborative endeavours, whatever you’re trying to collaborate around.

The second aspect is a futurist. And some think it’s a made-up term of a person. In fact, my strengths finder for any of your listeners that might be familiar with that, futurist is one of mine but what I think of this in terms of a leadership trait and how it might help us and organisations plan ahead is to be actively informed. Have you created space for you to stop looking at the navel, stop looking at the next two steps in front of you when you’re walking on this path and that you take time to look at the horizon? What is going on at that horizon in all aspects of your industry, in other industries and in technology? And the point of this is so that you can then have a court sense.

In sports, somebody who has a good court sense knows where that ball or where the puck is going to be, not where it is right now. They anticipate it and they intercept. So, for me, a futurist is one that can anticipate an intercept what is coming. And they do that from looking at the data with an exponential timeline, not a linear one. They might look at technologies, predict where it might be and look for where can we intercept it. A bit like Siri, for example. The creators of Siri knew the technology didn’t exist when they started their endeavour. But what they knew is that they would intercept it four or five years out. They didn’t have to create some of those things. They just anticipated and predicted those technologies would be in place that they could then take advantage of when they were there. So, for me, a futurist is one that looks for those opportunities to intercept as they move forward.

And the last one that I’ll end on in terms of the future changes in the world of work is a question about what are we adapting for and to? What’s the vision that we all want, is it the Terminator vision? Is it a utopian one? And so, leaders to me must be humanitarian in their viewpoint. And what my definition is in that is that, we’re living in a technology-fuelled world and there are challenges in every corner.

Sustainable development goals are a great to do list for the planet of all these challenges that we’ve got. For me, a humanitarian looks out for the welfare and wellbeing of humans and the planet. So put people at the heart of what you’re thinking and what you’re doing, what you’re believing and what you’re envisaging as a leader. So that gives us an opportunity to create the future world that we’d like to live in.

So, for me, a humanitarian is aware of those things because we have numerous pandemics, not just COVID, but we have an epidemic of anxiety, of stress, of mental health, and they’re not helping. So, a humanitarian will look out for the welfare and well-being of those around them and put the environment in place in which they can move from a collapse into growth and into a thriving future. That for me is the world I’d like to live in anyway.

Did you enjoy this podcast? Here is some related content that you may be interested in:

Listen on Apple Podcasts

If you are looking to advance your career in 2021’s job market, it’ll require a determined and strategic effort to stand out and a willingness to disrupt your pre-COVID-19 job searching model.

There’s no denying that COVID-19 has – and will continue to have – a hugely disruptive effect on everything to do with the world of work. We’re working differently, collaborating differently and prioritising differently than this time last year. Is it any wonder then that you need to approach your job search differently too?

After all, what worked well when job searching in the past now requires some adjustment. Those who can embrace the new trend to wilfully disrupt their traditional approach to job seeking will be the ones who stand out, land their next job and advance their career.

Here are our top tips to help you advance your career in 2021: 

Be proactive

Mindset is playing a huge part in a jobseeker’s ability to secure a new role right now. We’ve spoken to a significant number of candidates who think that because of COVID-19, they won’t be able to get a job. So, instead of quitting before you even start your next job search, think more positively and understand that when markets change, you must pitch yourself at the right point. 

Build relationships

This begins with being proactive in your job search. Rather than sending your CV and hoping for the best, reach out to the relevant employer and follow up every application. Relationship building is more important than ever to cut through and shine, so make a genuine effort to engage the recruiter or hiring manager when you follow up to ensure you are at the front of their mind. Don’t forget to also ask that all important question, “If you don’t think this role is right for me, what other roles might be suitable?” 

Avoid the scatter gun approach

Don’t use the same CV in every application. Every employer is different and therefore naturally values different skills and competencies. Take the time to research an organisation to understand their values and what they want, then tailor your application to engage them. Yes, personalising your CV for each application may seem like a lot of effort, but if you really want a particular job, you need to invest an hour or two to customise your CV for that role.

You may also think that you don’t have enough time to personalise each application because there are a lot of jobs you want to apply for. If this describes you, it’s time to be honest. Yes, you could apply for them all, but you won’t be applying for any of them very well. So, think objectively about your strengths and skills and identify the roles that suit you best. Then spend time personalising your CV for each one.  

Be brave

To advance your career in 2021, you may need to consider previously unchartered waters. Look at the industries where vacancy activity is highest, even if you haven’t previously worked in them before. For instance, IT, healthcare, logistics, infrastructure and professional services have strong job opportunities on offer, so be brave and consider searching outside your typical parameters. 

Sell yourself

The ability to sell yourself doesn’t come naturally to everyone. But today, if you want to stand out, it’s essential. So, identify and understand your unique selling points and how your key strengths can add value in the job you’re applying or interviewing for. Remember to share concrete evidence of your achievements for each selling point. Practice articulating your pitch to family, friends or trusted colleagues.

In addition, be aware of the first impression you make in an interview. One quick win here is to research or ask your recruiter about the dress code of the company, so that you can dress in line with this for your interview. You don’t want to start off on the wrong foot by wearing something casual like jeans, if their office has a formal dress code. 

Show you used 2020 as a year to grow

A recruiter or hiring manager doesn’t need to know all the details of how your career plans for 2020 went astray. Unfortunately, many people experienced a similar situation. Instead, spend the crucial time you have with a hiring manager or recruiter sharing what you learnt from your experiences during the past year and how you developed and upskilled yourself. For example, did you join an association, volunteer at a local charity, complete one or more short courses or listen to relevant podcasts or TED talks? For those who found themselves unemployed in 2020, showing how you used the time productively to upskill demonstrates an impressive commitment to your field. 

Prove your adaptability

If there’s one soft skill that will top all in 2021, it’ll be adaptability. This is a critical skill given how much change is occurring both within organisations and the wider world of work. So, in your CV and an interview, share examples that demonstrate your adaptability, such as how you were able to continue to add value to your employer and how this makes you a stronger candidate today. 

Don’t let the conversation end with the rejection letter

Persistence is an important trait when job hunting today and one that should not end when you find out your application was unsuccessful. Call or email the hiring manager to ask why your application was rejected and if they can suggest any areas to improve your continuing job search. You may not receive a reply, and you may not receive helpful feedback, but it only takes one hiring manager to give you the constructive advice you need to help you succeed next time. 

Use social media to show genuine interest in your field

Cleaning up your digital footprint may seem like job seeking 101, yet we continue to see countless candidates who fail to review their social media profiles before applying for a job. Those memes you think are funny or the scathing product reviews you posted may not present you in a professional light, so Google yourself and remove anything that doesn’t align with the professional reputation you wish to present. 

Then update your LinkedIn profile, follow industries and organisations of interest, keep up to date with your specific market and post on LinkedIn. Such demonstrated interest in the market will aid your application. 

Articulate how you are most productive

2020 marked a turning point in the way people work, with the acceptance of flexible working catapulted years ahead. With more employers, when relevant, using a hybrid working model, you need to be able to express the steps you’ve taken to ensure you remain productive in both a central office and remote model. Share any changes you made to adapt your working style to remain productive in both settings. 

Good luck. 

Did you find this blog useful? Here is some related content that you might find helpful:

2020 has been a year of disruption like no other. COVID-19 has been the worst pandemic in recent history, bringing with it tragedy and turmoil. But this crisis has also forced us to pivot, innovate and adopt solutions that may otherwise have taken years to achieve.   

In the world of work, the changes of 2020 have been so monumental that they’re signalling a new era of work. One where hybrid working, virtual communication and collaboration tools, and a focus on adaptability and resilience are the new ‘normal’ for most sectors and industries.

Throughout this year, it’s fair to say that there have been many lessons learnt – so much so that it’s difficult to narrow them down. However, here at Hays we’ve thought this over and selected the following as our top five takeaways from 2020.

1. Working from home has benefits beyond COVID-19

Topping our list is the enormous shift in attitudes we’ve seen this year as employers come to understand just how productive their workforces can be when working remotely. The widespread shift to a working from home model during the pandemic has encouraged many business leaders, who were previously unsure or against remote working, to design long-term flexible working strategies for their employees. 

No longer a benefit reserved for a trusted few, the result has been the rise of hybrid workplaces, where some team members are based at home while others are in the office. Such a model gives employees greater freedom to balance their personal and professional lives.

It’s also been shown to have a positive impact on productivity, with a recent survey of ours in Australia revealing that 61 per cent believe they are most productive in a hybrid working model. Just 21 per cent said the central office model is the most conducive to their productivity. The final 18 per cent nominated exclusive remote working. 

As part of the move towards hybrid working, employers have given staff more autonomy in their roles and learnt to trust their employees’ ability to deliver from afar. Therefore, we shouldn’t expect employees to easily adapt, or be comfortable with, any reversal to the level of pre-crisis oversight managers had over their working day, schedule or routine. Instead, this trust needs to be retained as we move into 2021, with the understanding that it forms the foundation of a successful working relationship with staff – regardless of whether they are working in the office or from home. 

For some employers, remote working has prompted them to consider employee monitoring – but again, even here trust needs to underpin your decisions, with most employees believing monitoring is only justified if it is transparent, they are given a say on what data is collected and that data is then used to help and improve their performance rather than identify and punish their mistakes.

2. The value of compassion 

Following the mass adoption of working from home, employers quickly shifted their focus to the mental health and wellbeing of employees. Throughout the pandemic, we’ve seen employers use various strategies, from video conferences for regular team meetings to more informal team communication, to minimise feelings of isolation and disconnectedness. They also encouraged staff to maintain regular hours, take breaks, exercise and eat well to help preserve their wellbeing. 

With this increase in mental health and wellbeing awareness has come greater compassion in our workplaces. Many managers lead teams of people who were, and continue to be, going through difficult challenges. Consequently, they’ve developed a more empathetic approach to their management style.

For example, in 2020 some employees suddenly found themselves with additional caring duties or home-schooling responsibilities while also balancing their work demands. To effectively support and guide employees facing such tests in their lives, it was quickly recognised that compassion was a key factor.

Not only that, but the remote way in which we’ve been working this year has forced us all to adopt a new level of empathy for our colleagues and their personal circumstances – after all, we’ve been given a virtual window into their personal lives. This has led us to become even more tolerant and compassionate than before. 

This is something that, we hope, will remain with us all in the new era of work. After all, even if we are already back in the office, we certainly have a new appreciation of our colleagues and their personal situations.

3. The vital role creativity plays

The challenges, changes and disruption we’ve faced in 2020 forced us to think and work more creatively, including when devising solutions to everyday problems in the workplace.

Your own organisation may have been forced to shift its entire business model, for example, or explore new or alternative products and services. Or perhaps individuals in your workplace took on new tasks and responsibilities.

Whatever the exact circumstances have been for you and your organisation, it’s clear that we’ve all had to employ greater creative thinking in 2020 than we needed to in our pre-crisis lives. For many, it’s this creative process that’s helped businesses remain afloat and chart their way to recovery and back to growth. 

We’ve certainly been pushed to devise new strategies and techniques relevant to the new situations and priorities we found ourselves in this year. Moving forward, we believe that continuing to embrace our creativity will help improve problem solving, innovation, productivity and morale.

4. The power of pulling together as one collective

During 2020, we’ve been brought together in new ways. Although lockdown restrictions and safety measures such as social distancing prevented us from physically seeing each other as frequently as we once did, our eyes have been opened to how powerful our efforts are when we come together – even if we’re doing so remotely. 

In fact, a recent survey in China revealed that there’s been a shift in attitudes, “with [people having] less tolerance of individualistic behaviour and a greater tendency to recognise the contributions of others.”

Various reports have shown people coming together virtually as one, even while the coronavirus crisis kept them physically apart. During this year, we’ve realised what we can all achieve if we work together. Therefore, in 2021, we believe it is important to maintain this collective thinking as we transition to the new era of work.

5. The importance of communication from the top

Throughout this year of intense disruption, leaders stepped up and communicated more regularly, transparently and visibly than ever before. They took every opportunity to talk to staff about what was going on in the organisation, reassure them that they were watching the situation carefully and share the reasons behind decisions. Crucially, they also sought to bolster confidence that the health and safety of staff would always come first. 

Even in the virtual sense, open-door policies were adopted, and leaders made themselves available to anyone who had questions. 

By communicating regularly, staff were kept in the loop and gained a clear idea of the bigger picture and the various cogs in motion to help the organisation and its people through the crisis. 

Reassuringly, leaders also took the time to really listen to what employees were saying. Then, they showed they had listened in the subsequent messages delivered. At a time of confusion and stress, this two-way communication to and from the top helped keep employees engaged and motivated. 

It also proved how important honesty and transparency are in developing trusting and supportive relationships and a sense of inclusion and togetherness in an organisation – even when working remotely. This understanding of the power of communication is a lesson we should never forget.

Within our own organisation, this approach not only meant that management teams were more transparent with staff, but we’ve seen the effect trickle down – our people are more open with one another and with their direct managers. There’s a lot more chatting happening online, a lot more emailing back and forth and a lot of conversations taking place over the telephone and during video conferences. 

It’s hard to see this level of communication ever going away now. In fact, it should be prioritised in the years ahead.

Taking forward the lessons into our new era of work

While these have been five important lessons, we should not downplay the serious personal and economic damage that the virus has caused. However, acknowledging the real positives of such sweeping change, where they exist, allows us to pause, press the ‘reset’ button and instigate useful change in our world of work, instead of slipping back into our old ways in 2021. 

We know now that by coming together, we can make a lot of good happen from a bad situation and shape a new positive reality for all of us, both in and out of work.

Did you find this blog useful? Here is some related content that you might find helpful:

Research indicates that non-permanent, or contingent, workers suffer from adverse mental health for a variety of reasons, many of them due to the working patterns and job insecurity inherent to temp work.

As a contingent worker, inconsistent and irregular work can impact negatively on your mental health. However, you can help to prioritise your mental health by owning your development, establishing a sound work-life balance and adopting a growth mindset.

Step 1: Recognise that independent contractor mental health challenges are unique  

Work in general can be challenging, but it may be even harder for contingent workers, who are constantly adjusting to new employers and work environments.

Before defining a solution, try to pinpoint the cause of any mental health issues. Freelancer mental health struggles may be due to any or more of the following factors:

  • Not feeling part of an organisation’s core team, leading to a sense of being ‘disposable’ or ‘replaceable’.
  • A perception of receiving different treatment to permanent employees.
  • Inconsistent working arrangements.
  • A general lack of security due to irregular work.
  • Constant change and the need to adapt quickly to new environments.
  • The possibility of a lack of stimulation or challenge.
  • Inadequate personal growth or career progression opportunities. 

Step 2: Define ways to look after your mental health at work as a contractor 

The below steps will help you to effectively look after your mental health in freelance work or as a temporary worker. 

Start each temporary assignment well and become part of the team  

Prepare in advance, to make a success of your assignment from day one. Treat temporary roles as if you were expecting to be working there for years:

  • Take the initiative to organise introductions with your team. Reach out to find out about the role of each team member and how your role fits with theirs. You can also get to know your new colleagues on a personal level. 
  • Don’t be afraid to ask questions. Asking questions will help you to be clear about your responsibilities from the outset.  
  • Allow time before your start date to adjust to any new technology you’ll be using. Doing so will enable you to avoid stress from tech ‘teething problems’. 
  • Strike up a good relationship with your boss. A respectful relationship with your manager is important for a temp worker as it is for a permanent employee. 
  • Maintain an open line of communication with your manager. You’re likely to need to communicate with your boss a lot in those first few days of your new temp role. It’s in both of your interests for your relationship to be good.

Establish a healthy work life balance 

Keep your habits and routines outside of work as consistent and healthy as possible. Good work life balance will help prevent the ups and downs of temporary work from causing you stress, and also build your resilience against any setbacks of temp work.

  • Only work your official hours and try not to check work emails outside these hours.
  • Set time aside for hobbies, interests and other things you enjoy.
  • Learn to say no to assignments if you feel you are working too much.

Maintaining a healthy lifestyle will also have a positive impact both mentally and physically: 

  • Ensure you get enough sleep.
  • Maintain a healthy balanced diet.
  • Stay physically active and exercise regularly.
  • Minimise your alcohol intake.
  • Make plans for spending time with friends and family members. 

Keep your spirits up between each contract or freelance assignment 

There are a lot of things you can do to progress professionally even when you aren’t in a role

  • Be proactive about your future by working closely with a recruiter to establish a strong pipeline of roles.
  • Use your free time to update your CV with details of your latest position. You might restructure your CV, refresh your personal statement or evidence your achievements.
  • Reflect on what you liked and disliked about your previous role. Consider what implications this might have for your next temp job.
  • Reconnect with your broader network, including contacts from previous roles.

Above all else, see any periods of unemployment as projects themselves. These periods are not times of limbo, but times when you’ll be doing a different kind of work. 

Take responsibility for your own learning and progression 

If you feel that you aren’t growing on a personal or professional level, you can quickly become despondent. Be careful not to lose your sense of purpose and give in to self-limiting beliefs:

  • By doubting yourself you might fail to see the opportunities that are right in front of you. Instill a growth mindset that is about taking responsibility for your abilities.
  • Upskilling and reskilling will help to give you a feeling of greater control over your development.
  • Don’t be afraid to ask for training. Take on any learning opportunities available within the company. When you’re away from work, enrol in relevant seminars and listen to industry-related podcasts.

Treat every temp role or assignment as an opportunity to learn new skills 

Embrace opportunities for growth. Don’t presume that you can’t learn a lot simply because your role is a temporary one.

  • Don’t just see your current role as a source of short-term income. Try to get the maximum value from it as a learning experience.
  • Keep a lookout for opportunities to take on special projects or assignments. This proactivity will help you to feel like you’re moving forward, instead of bouncing from job to job.

Talk about your feelings with people you trust 

Talking about our mental health is still a taboo subject for some. But if you are struggling to cope with day-to-day stress, it’s important to speak up. While it may seem daunting at first, opening up can be a great way to look after your mental health in freelance work. Here’s how to discuss it with your current manager:

  • Ask to arrange a one-on-one meeting.
  • Prepare what you’ll say in that meeting. Try to be honest about how you feel.
  • Have proposed solutions ready but also be open-minded to their suggestions.
  • Talking will help you feel less alone and reassure you that you have support and help from those around you.

Speak to a specialist  

You can request to speak to a clinical psychologist or psychiatrist. You may not need such services but it’s always best to consult your doctor if you have concerns.

If you’re struggling with everyday challenges, a therapist may be able to help you to process your emotions.

You should never feel embarrassed to make changes to your professional life to manage your mental health. The more aware you are of your feelings and thoughts, the sooner you can take action. Increased awareness will enable you to more easily achieve your long term professional goals as a non-permanent worker.  

Learn more about mental health in freelance work and permanent roles: 

Recorded: Thursday 22nd October 2020

As the world of work continues to evolve amidst the pandemic, the demands and expectations placed on business leaders are arguably higher than ever before. As a result, some are experiencing burnout as they lead their teams and organisations through this difficult time.

So today we’re joined by Transformational Wellbeing Coach, Rosalyn Palmer, who is here to share her expert advice to help those leaders who are feeling burned out, establish some balance in their busy working lives.

1. To begin with, please could you introduce yourself to our listeners?

(01:05) So as you say, I’m Rosalyn Palmer and I’m a Transformational Therapist and Coach. I’m qualified as an advanced Rapid Transformational Therapist, which combines clinical hypnotherapy, CBT (cognitive behavioural therapy), NLP (neuro-linguistic programming) and psychotherapy. I’m also a clinical hypnotherapist and I’m an NLP based coach, so I offer client therapy and coaching in a combination.

I’m also an emotional wellbeing expert on a local radio show and I have a newspaper column. I’m an author on my own of an award-winning self-help book Reset, and I’m also a contributing author to three number one, Amazon bestselling self-help books as well. So, I have a background in marketing and communications, and I use those skills to really communicate emotional wellbeing in a way that is accessible and understandable to people.

2. Now, why is burnout a topic you’re particularly passionate about?

(02:20) Well, I have been there myself and I like to call my go-to client ‘burnt out Barbara’ or ‘burnt out Bob’. That is my client avatar and I’m so good with those clients because it absolutely was the blueprint of my former existence.

So as I mentioned briefly, I have a background in PR and marketing and in the nineties I ran an award-winning PR company in London and in the year 2000, I sold it and I sold my eight bedroom house in London and I was a millionaire and I moved to the Bahamas. And I absolutely thought I’d got the icing on the cake and everything, and yet I hadn’t, I’d put so much effort in for many years and really not taken care of myself in the way that I now advocate and help my own clients that although I thought I got away with it, dodged a bullet, and just about hung on by my fingernails, my life effectively imploded in the following years. And cancer came along, divorce, breakdown in relationships and really a complete loss of me, myself, my identity, and pretty much everything I had.

And so, it was a catastrophic burnout. And once you’ve been in that place, you are absolutely determined that you will never ever go there again. And so I work with people now to really head them off at the pass because, it gives me no pleasure in seeing other high performing leaders, pay that price and go to that place, and burnout in our own uncertain difficult times is more prevalent than ever before.

Well, thank you for being so candid and sharing that with us Rosalyn. We’re definitely speaking to the right person today in discussing how leaders can go from feeling burnt out to establishing some balance in their lives.

3. Now it seems clear that leaders around the world are busier than ever before, which could be causing them to burn out. Before we really get into this topic, could you define what we mean by the term burnout and maybe expand upon the common signs that someone may be burnt out?

(04:44) We talk about burnout and I suppose a lot of people think, “Oh, it’s when I’m exhausted and I’m absolutely got nothing else left”, but really it goes to a much deeper physiological level than that, because of our wiring, because of our caveman brains, where we have parts of our brains, such as a limbic amygdala, we are wired in such a way that emotions, feelings, the chemicals that come from all the stress that we are constantly putting ourselves under, actually have a really incredibly detrimental physical and emotional effect on us.

So, it can lead to really serious dis-ease; disease. In my case, the cancer absolutely no doubt about it, that although there were other factors clearly mine was very much, I believe because of an unrelenting ten years of stress, which will not lead to a great physical state.

So, burnout in a proper medical term is the body as I said, we are ruled by the limbic amygdala, the part of our brain that means that we survive. It’s the caveman part; I’m going to survive, I can only do one of three things if I’m threatened, I’m going to fight, flight or freeze. And that was a phenomenal strategy for bringing us to where we are today and for the survival of our species over thousands of years. Oh, look, there’s a saber tooth tiger, I’m either going to fight it, I’m either going to run away or I’m going to freeze and bob down and hope it doesn’t notice me, and it’s a very effective strategy.

The trouble is when we get stressed, so when your boss calls you in and goes, “We need to have a chat”, or worse than that they go, “We need to have a chat on Friday” or one of your employees who you, as the leader are dependent on or stakeholders or shareholders, those things can put you under enormous stress. And that stress releases cortisol in the body just as if it really were a physical threat, like a saber tooth tiger, and the body gets flooded with it. And of course, that was effective for getting you to run away or do the other actions, but now you just flood your body with it, and it has a detrimental physical effect within your body. That stress, that cortisol, those coursing around your blood are terrible.

Also, we have, what’s called the vagal nerve. It’s the highway between the brain and the stomach and all those ancient people who said, “Oh, I’ve got a gut feeling. I feel it in my stomach.” The stomach effectively is the second brain, they’ve discovered the vagal nerve and it directly links the two. A good Vagal tone or having this healthy is absolutely key to the parasympathetic system within the body and having good vagal tone and having your parasympathetic system in a way that is really balanced, really measured, really good, affects every single organ in the body. And so when that’s out of kilter, when that’s in burnout or out of balance, that can have an effect not just on your mental wellbeing and how you feel when you get overwhelmed, potentially depressed, but it also can have a physiological effect on every single organ of the body. You can end up with terrible upset stomach, potentially stomach ulcers and even worse things such as I believe where I went myself. So, it’s important to understand that burnout can affect you both mentally and physically, and it will be very detrimental.

Thanks, that was a very clear definition of burnout and as you say, what it can really mean for people both mentally and physically.

4. Do you think that for some being busy is almost a badge of honour? That if they’re seen to be busy, then they will automatically be seen as valuable, and do you think that this might be even truer as we’ve progressed through the pandemic?

(09:08) I do, and I think that that’s always been the case really within a lot of industries and a lot of businesses, being seen to be busy, being seen to be on it. I’m the one who can juggle more plates than anybody else, it has been a badge of honour.

I do also happily see and believe and understand that in maybe the last twenty years, that people really understand the damage that can have, and that it can be counterproductive. It’s not about being busy or being seen to be busy, it’s about being effective. It’s about doing the right work rather than being seen to be the one who’s at the office and at the desk for the longest period of time.

And I think we have much improved attitudes towards mental wellbeing and wellness at work and all of those important areas that are being talked about and supported more than being saved and chained to your desk and being seen to be the one who can be busier than anybody else, I hope isn’t valued as much.

But I think there is a tendency, particularly when people are scared, particularly when we are in uncertain times, they may be uncertain about their future, the future of the company, they may be having to make unpalatable choices if they’re a leader about people being made redundant or changes to make in their business, these are all quite difficult things to do. There is a tendency to then to want to be seen to be the one that’s indestructible and leading it. So, I think it can be a badge or seen as a badge of honour. I don’t think it’s a good badge of honour, but I think there’s a tendency in times of stress and uncertainty that people might fall back into that behaviour, but I would absolutely advocate against it.

I think leaders must set the example that I will switch my laptop off at five o’clock or whenever it is acceptable to do. The example that weekends are for my family, weekends are for my well-being or whatever is right within the context of your work environment, but where you are showing that you have a life and that you respect your life, your wellbeing, the wellbeing of your family and everything else, that’s dear to you as much as that business, that sets the tone for the organisation. So, yes, I think there’s a tendency to have it as a badge of honour. And I would really advocate that people don’t.

5. So how can leaders establish a balanced level of busy-ness?

(11:52) I think that’s brilliant question because years ago I would go on courses and people would go, “So the antidote to all of this busy-ness is we’re going to go and be completely Zen and people opted out of what we call the rat race. And I myself, lived in The Bahamas for five years. So, I know what that felt like walking down the beach most days, and parts of it were glorious, but other parts of it, you take yourself with you.

So, I think the important thing is, leaders and really successful people tend to be highly driven individuals, they tend to be people who can really do wonderful things. And so, I don’t think it’s practical to say, “Stop being busy because you’re going to get burnt out and just be Zen.” So, you must be balanced busy, that’s the key. You can be busy, but with the balance that I’m talking about repeatedly. So, it’s about being busy, but it’s about being effective, it’s about being driven and it’s about creating balance that underpins that all the time, and that balance is both mental and physical.

6. And do you think that effective delegation is a key part of this?

(13:06) It is absolutely. I think, effective and fair delegation. So, you’re not just dumping, but also effective delegation is brilliant because you’re also bringing other people on, you’re sharing.

I spoke to a great management guru recently who uses all the analogy of the Peloton, of the Tour de France, that the Peloton are all there to support each other. Your individuals, but you come together as a team. And sometimes somebody is in the slipstream and somebody’s at the front a bit like when geese fly in formation, they keep swapping over and a different one goes to the front because that’s the hardest place to be and you’re the leader and the others come in the slipstream, but they’re constantly shuffle that around.

So, delegation is good, both up and both down. It’s good because, you don’t want to get overwhelmed with too much and if you do things will fall, things will not get done. You will not be an effective leader, an effective boss, you will not be adding value to your organisation, shareholders, and your employees. And delegation is a way of bringing other people on, so I think more than ever before, it’s crucial to have good delegation skills.

Well, I completely agree with you on those points. I think it’s so important for leaders to remember that they don’t have to do it all on their own and that they should utilise the resources of their teams.

7. Now, do you think imposter syndrome, which for the sake of clarity is when an individual doubts their skills, talents, or accomplishments in fear of being seen as a fraud, is playing a part in some leaders feeling that they need to be seen to be busy in order to prove their value to themselves and to others. And how might this be contributing to burnout?

(14:54) I think it’s contributing massively. And as I say, my go-to clients, tend to be six figure earning CEOs, and there’s very few of them that do not have some issues with imposter syndrome, even the ones who are in very elevated positions.

And as you say, imposter syndrome, the trouble with it is that even though you probably are incredibly highly functioning, you’re probably regarded as effective, and in fact, you probably are effective. You deep inside, feel you’re going to get caught out, you deep inside feel inadequate, you feel incompetent and the evidence around you, of how well you’re doing and how high regard you’re held in, doesn’t change that feeling within you.

So again, in times of uncertainty. And we are in a time of collective global uncertainty like never before, every time we think we’ve got a new normal, the new normal goes out the window, firms all took people to remote home working, they got used to it, and then they started to bring them all back again and then maybe you go into a local lockdown and everybody’s back again.

So, there’s massive uncertainty which is very bad for our physiological and psychological wellbeing, because it causes stress, because the brain likes to know what’s certain. One of the rules of the mind is that it likes to know what is certain and what is familiar because familiar equals safe. And so, if you’re already prone to feeling inadequate, if you’re already prone to feeling that you’re going to get caught out more than before, you’re going to up the ante on that. So, you’ll be trying even harder, perhaps the badge of honour that we’ve talked about and even more than that, you’ll probably be feeling bad about yourself, bad about who you really are.

Now I read a study by Dr. Valerie Young and she named some of the kinds of imposter syndrome because they’re really based around competence types. And so, you’ve got the one that we’re probably most familiar with, which is the perfectionist and the perfectionist is, if I don’t do it right, it’s not good enough. I must absolutely do it. And they can be very poor managers because they’ll tend to micromanage everybody around them. It’s like you’re not doing it like I do it. You know, I do it to this level. Don’t do it. So, it’s also stressful for them because they are constantly checking up on everybody. And it’s not much fun for the people working or reporting to them.

And then you have, the kind of Superman or Superwoman is the one who literally at the weekend, I’ve worked with people. I worked with a very high-ranking lawyer who told me that she would get up on a Saturday and cry because it felt so empty. She didn’t feel she had any purpose; she didn’t know who she was when it was the weekend. She hated the weekend, absolutely hated it. She had a stressful job, and there were all sorts of things that weren’t right about it, but she felt she had no identity outside of the work because she sort of was a self-appointed superwoman and gained her self-esteem by what she did within the job.

Sometimes you have people who are just actually super naturally gifted at things and they’re brilliant and they’re the one that you can always rely on and they’re really genius at something. But again, that maybe isn’t very flexible because maybe they’re used to excelling without much effort in certain ways. And then because of the changing world, we live in, that certain way isn’t available anymore or isn’t doable anymore.

You have people who maybe are very reliant on themselves, the buck stops with me. I think this was me, I think I was a bit of a perfectionist, but I also was a kind of a soloist. I never grew up really thinking there was a safety net, and so, everything was down to me, I’ve got to do it all. And they’re terrible at asking for help because they see asking for help as a sort of weakness or failure.

And then you have the expert and they’re just maybe people who perhaps come from a very academic family background where they’re held in high regard about being an expert. And of course, we need experts more than any time before, but they can often be very highly competitive with each other. So, all of these tend to be traits that lead to imposter syndrome. And what imposter syndrome does is that person gets a bigger dichotomy, a bigger gap between how they truly are regarded and how they feel about themselves. And it becomes more to the point where often people who really have imposter syndrome will effectively crash and burn.

8. We’ve already discussed how busy these times are for business leaders. So, how can they take time out of their schedules to look after their mental health? And why do you think this is important?

(20:16) So, if you look at coaches who work with elite performance athletes, they clearly develop mindset, their nutrition, their training schedule, but I’ve seen it where people are asked, “What do you think differentiates elite athletes from an ordinary person?” And people will always say, “Oh, it’s the mindset, the training, the physical ability they were born with”. No, the big thing that they have in their schedules is rest. All athletes, peak performance athletes, high performance athletes, footballers, you name it, they have rest and recovery literally written into their schedules because they know they can’t go all the time. They have bouts of it, and then they have recovery time.

And when we’re kids and we’re at school, most lessons are usually about forty minutes long. And that’s based on the fact that that’s probably about as much time as you can pay attention before you need a break. So, bearing in mind, kids at one end performance athletes at the other end, we get into jobs, particularly as leaders and we just go and go and go. And we do crazy things like now, we’re maybe not commuting, and we go, yes, I’ve got that two hours extra every day, I’m going to do more work. And that was me you know. You start looking at your emails on a Saturday, you eat into all those boundaries.

So, here’s how they can stay balanced and stay well:

  • Every hour, maybe they don’t work forty minutes and then take twenty minutes off, that’s maybe not feasible, but literally five or ten minutes every hour in between every meeting.
  • For every Zoom meeting, don’t schedule your diary so you’ve got one from three until four, and then the next one. Take a break, five minutes, ten minutes.
  • Weekends, sacrosanct unless absolutely, your company is firefighting. And of course, you’re the boss, the buck stops with you. You’ve got to do it if that’s the case, but don’t make it a habit, do it when it’s necessary, but don’t make it a habit. Treat the weekends as importantly, or whenever it is, you have your breaks.
  • Holidays, that’s been difficult this year to have a holiday. But take a holiday, take a week off. Absolutely spend time decompressing, having time for you, time in nature, time with your family, all the things that nourish you in all those ways.

Think of the performance athletes, rest, and recovery. And so every hour, a little bit of a rest and recovery, every evening, rest and recovery, every day, rest and recovery, and then the weekends and then the holidays and the best leaders, the most high performing ones are the ones who really get that right.

That makes sense. It may not always seem easy to carve out the time to look after your mental health, but clearly, it’s vital.

9. Now on the topic of mental health, in recent years something I’ve noticed is that the stigma around talking about mental health seems to be decreasing. How can leaders display vulnerability and open up to their team members if they are feeling burnt out or too busy. And what do you think are the benefits of doing so?

(23:44) It absolutely has to come from the top to foster and create a culture where people absolutely feel heard and that they are able to be supported in their mental wellbeing. Again, each leader is going to feel differently about how vulnerable they feel they want to be.

I myself, when I was high-performing in PR and then I was Head of Marketing for a charity, I didn’t really talk about my mental health issues even though there were times I’d been on antidepressants for years, and there were times that I barely thought I was hanging on by my fingernails. I just did not feel it would be very career enhancing and I came up through the eighties, nineties and noughties, times have changed, thank goodness.

So, I’m not saying that they have to do a massive revelation of the soul and tell everybody their innermost feelings but set the tone by showing the courage to be vulnerable. There’s a book by a woman called Benet Brown, which is called Daring Greatly and in it, she basically says that being vulnerable, open and transparent is the greatest courage of all time. And I know that because even when my own book came out two years ago, I spent the weekend before it was published, pretty much crying. And I rang my publisher up and asked them if they would please hold the production of it. Because I realised that for the first time in my life, I’d really laid myself bare. And I knew there were people who would have known me in agency life and all sorts of walks of life, who would be quite surprised to read that I’d been depressed and lots of other things, because I’d effectively hidden behind a really good mask.

And I suddenly felt super exposed and it wasn’t very comfortable, but very soon after it was published, I got feedback. Somebody on Twitter who I don’t even know, but she’s quite a high profile, sent me a direct message and went “I read your book, I’ve been bulimic for fifteen years, and I’ve just admitted it to my husband and I’m going to get help for it”. And I thought, “Wow, if me telling my story, if me being vulnerable has just helped that one person, I’m feeling pretty good about that.” And there’s almost not a week that goes by that that that doesn’t happen.

So, they do need to be vulnerable, they do need to set the time, but it doesn’t have to be the biggest revelation in life. It could be let’s all meet for virtual coffee. I was talking about this earlier today, it’s my new thing. Let’s have a time where we just come together, it’s not about work. We don’t get those chances to know what’s going on in each other’s lives. Let’s do that, at five o’clock, we’re going to have a happy hour and everybody turns up and we’re going to, we’re not talking about work at all, we’re just going to talk about our friends, families, and what makes us tick. And then the leader is going to obviously show some vulnerability like, “Well, I’ve been finding it really difficult these last few weeks.” There were days I was not sleeping as well as I normally do, and I discovered that switching all electronics off an hour before bed, that doing some exercise before bed and reading certain things or listening to this meditation or mindfulness or hypnotic tape has absolutely changed how I feel this last week. Now that’s being vulnerable and setting the tone, it’s also getting everybody their permission to then open up themselves.

I’m glad that as a society, we’re now starting to reframe vulnerable as brave.

10. And what about self-awareness and self-reflection, what would you say are the benefits of these? Do you have any practical tips for our listeners to help them weave this into their daily routines amongst their busy schedules?

(27:44) I think self-awareness is crucial, but often if again, you are one of these very high performers. Often what makes people successful is being driven in those ways, we highlighted some of them before. The perfectionists, they can be often catastrophic thinkers, “Oh, this is going to go wrong if I don’t do everything”. They can have all or nothing thinking, they can be very black and white, which doesn’t make for a very happy body, brain, and emotional place to be within your own skin but it often makes for a very effective and highly performing leader.

So, self-reflection, and self-awareness is important, but I think it can come gradually. I think self-acceptance is the first stage, and self-love and self-nurture is absolutely the starting point for that because a lot of even successful people don’t even entirely like themselves that much, so it really has to start with that. So, I think the self-acceptance is about, this is me, I do the best I can with the resources I have and the circumstances I have, and I have phenomenal coping skills and okay, I don’t always get it right, but I absolutely learn from it, I share with others, I build and I grow on that and, I nurture myself. I make myself a human being and not just a human doing by nurturing myself, cognitively how I think physically, what I do, I get out in nature, I eat well et cetera, and spiritually and psychologically. I listen to great uplifting Ted talks, motivational recordings, or I listen to something that’s harp music and very quieting, or I do a meditation, I’ve learned to meditate. So, I think the self-reflection is very much about self-acceptance, self-love, and self-nurturing.

Of course, we all need to have a degree of self-reflection but I think often when you’re in a difficult situation, you are a leader and you are the one who maybe is ironically galvanised by some of those not great things that make you a great leader often, that feeling of catastrophic thinking, all or nothing thinking, or I must get everything right. Being entirely self-reflective and really getting it right is probably tricky, but learning to be self-loving and loving yourself, learning to be self-nurturing, learning to value yourself, all of those will absolutely take you to a place where you can build upon it.

Those are some very practical examples, Rosalyn, thank you. And of course, burnout amongst leaders likely to also impact the team members that they manage. So, taking moments in the day just to reflect and be present is a healthy habit to start integrating both personally and professionally.

11. Now, as many of us continue to work remotely or in a hybrid way, some are finding it hard to distinguish between their work and personal lives. How do you think this is fuelling the risk of burnout in leaders in particular?

(31:01) I think whenever the boundary is blurred between your work and personal life, it invariably has a detrimental effect on both. Again, I deal with a lot of leaders and high-performing individuals and they are often incredibly successful at work and their personal lives are a car crash, and they really are paying a very big price personally in relationships, often their family because of that success. And obviously it can work the other way around as well.

I write in my book that I had a client; he ran one of the leading agencies in London, in the nineties. We had lunch and he was in tears and I’d never seen him in a state like that. And he was a very high performing well-regarded individual on the front cover of Campaign and Marketing Week a lot of the time. And he said that his son who I think was five or six had come home and he’d been asked to draw a picture saying “My Daddy” and he’d drawn a picture with his father with his back to him and his mobile phone to his ear. And he said in that moment, his heart broke and he thought, this is how my son sees me.

And again, I also mentioned in my book, that when I decided I really needed to sell my PR company was my own six-year-old son. On a Friday, I came home and realised I had not seen him awake since Monday. And that was what they call an AHA moment where this is not right. What is the point of being a mother if I don’t even see my child during the week? Because I was getting up at six and going out before he was awake, he had a nanny. I was getting home at eight, nine, ten and eleven and he was already in bed. It was like this is not what motherhood and relationships are supposed to be about.

So, you really can pay a price one way or the other and it’s too high a price to pay. So, the important thing again, I’m going to come back to the busy balance. It’s about the balance, it’s about getting those things, right so that work doesn’t absolutely dictate and mean that you have no decent private life. And so that your private life also you have the understanding, particularly if you’re the CEO again, and times are tough. There are times you’re going to have to take those calls. There are times you maybe going to have to work and push on through the week.

So, my philosophy for that, that I developed kind of the hard way and now share with everybody is what I call the five F’S. So again, it’s so easy to remember because I think things must be relatable and I think we can all get overwhelmed with too much good advice. And then when we’re feeling bad, we’re like, what was that good advice? What was that book that told me? So, this is a simple and practical way to remember the balance. And so, you think about your hand, you have five fingers and you have five f’s. And so, a balanced life is a life where you have a balance and every day check in and think, have I addressed one of these or all of these? And if you haven’t, because there are some days you’re going to have to push on through, you think, how soon am I going to address this? And the five F’s are:

  1. Faith
  2. Fitness
  3. Friends
  4. Family
  5. and finance.

And if you think about somebody like John Paul Getty, people thought he was wealthy and rich, but he didn’t have any faith, he had no friends and his family, none of them loved each other and they were fighting over the inheritance and everything. He was not a fit man, very unfair in those mind and body. Yes, he had lots of finance, but he did not have the other four, so, he had one out of five.

Mother Theresa arguably didn’t have the finance, although she was able to channel lots of money through her efforts to raise funds for people. Friends, she had a global commitment of friends, all the other sisters, all the nuns, everybody who loved her, she was a friend with princess Diana. Family, effectively, those sisters and her sisterhood was her family and the poor, she treated them like a family. Fitness, I think she lived to be a hundred and she was articulate and, on the ball, right to the end. And faith, I think they’re going to literally make her a Saint. So, there’s an incredibly wealthy woman.

And the way to keep that balance is every day I check in on that, I just get my hands out and I go, right, what have I done today?

  • Fitness? Right, good, I did Pilates, but maybe I need to relax. I might just read a book for half an hour.
  • Have I checked in with my friends, have I been a friend? I know I’m going to set a virtual coffee up with my friend, Julie and let’s jump on that.
  • Family, have I connected with my nearest and dearest and my loved ones? Not everybody loves their family, but that’s your actual tribe, that’s who’s important to you.
  • Finance, what have I done to enhance my career? What have I done to bring my finance in and how am I handling my finance? And as you get more finance and I’ve been in that position, how am I paying it forward, how am I doing good with this? Money is energy, how am I moving that?
  • And then faith, what have I done to really check in on my faith. For me, a walk-in nature, just sitting quietly and just watching things. You know, it’s a secret, but now everybody’s going to know occasionally I do hug the odd tree.

I find that incredibly grounding. And so, I think that for me is just a philosophy you can live by, you can be in the office and live by it. You can be at home and live by it.

The five F’s. That’s very simple, easy to remember and very practical. Thank you.

12. What are the signs that leaders can look out for to spot burnout within their teams? Presumably this is far more difficult for leaders to notice in this increasingly remote and hybrid working world.

(37:20) Yes. I’m trying to think of the word. Is it presenteeism or something? You know? So, when somebody is having that fear that if they’re not seen to be constantly present, they’re not doing their job.

Yes. Presenteeism, I think we’ve discussed it on some of our podcasts previously actually.

(37:35) Absolutely, I think that’s probably one of the big red flags. So back in the day when you were in the office and when you are in the office again, it’s the one who will still be there later than anybody else and is coming in at the weekend. But again, I suppose with all the monitoring of what’s going on, it’s the one who’s still on their computer, and sending, you can see when emails are sent. It’ll be the one who’s sending the email at five o’clock in the morning and then maybe eight o’clock in the evening. They’re clearly not setting healthy boundaries for themselves. So, I think that would be a very first one to spot.

I think obviously changes in behaviour. You know, if people are maybe coming on to Zoom or team conferences, and if you have a policy that you don’t have to put your camera on, but they seem to be constantly hiding behind their avatar. You know, why is that? They’re not wanting to be seen and wanting to be present, they’re not engaging any changes in that kind of behaviour. I mean, obviously not being able to be a socratic critical thinker, you want people within the organisation who are able to be balanced in that way to be asking good questions, to be making good decisions. Obviously, you want to head it off at the past before maybe they make a fundamentally big mistake that affects the bottom line of your organisation or your reputation.

And so, it is really spotting the clues along the way. I had members of staff who reached near burnout and I think, it would be things like not engaging in a normal way. Clearly the work would be suffering, maybe avoidance, a lot of avoidance. So again, it’s all behaviours that are trying to get them to help themselves, but not in a positive way.

13. And if leaders do recognise these signs of burnout within their teams? How should they go about addressing them?

(39:35) So I think we’ve covered quite a lot of them. I think they need to set the example first and foremost, they need to set the example that boundaries are good, boundaries are okay, we are an organisation that respects that you have a life outside of this business.

As a leader again, and I keep saying, unless it’s absolutely crucial, unless you’re kind of in a make or break, life or death scenario when of course you have to do it there and then, but don’t email that person on a Saturday and ask them a question, set a good example, create boundaries that you respect for yourself and you respect for other people. Set those boundaries again that’s showing their own vulnerability.

Turn up for that happy hour or that virtual coffee with everybody and talk about how you’ve been feeling. That could be maybe done if you don’t feel comfortable doing it in person, it can be done in the company newsletter or the company blog. It can be a blog about how I rediscovered the joy of baking. Again, I was talking to a very high performing client recently. She told me that she’s baking baguettes that are so good that her local deli wants to commission her, but she hasn’t got the time to make them, but she’s making them to such a standard. And she did that during lockdown as a kind of form of therapy and because at first, she had a little bit more time on her hands and now it’s a kind of a go-to mental wellbeing thing for her.

So, share that in the company intranet or blog or newsletter or whatever it is you do again. Set that example.

14. And building on this a little more. How can leaders incentivise as well as role model healthy behaviours to ensure that teams are also able to establish a good balance? And do you think this is becoming even more important in this new era of work?

(41:31) Absolutely, I think it must be seen as essential and it must be valued. So, you’re right, it must be incentivised, and obviously different companies will incentivise people in different ways. But I think being highly regarded and being rewarded for being an effective employee rather than, I’m here for the longer hours, but I get more done in short periods of time for being a good role model for others. I set boundaries, I stick by them, for doing what you say and saying what you do, for having integrity, values that people uphold, for being a team player if that’s indeed what you need to do and not tending to slip into one of those imposter syndrome or perfectionist syndromes, which you tend to come from the lone wolf or the perfectionist but actually being able to work within a team and support other people and support their work and actually forgive, even if it’s not perfect, as long as it clearly, isn’t detrimental to the type of business that you’re in.

All of these things can be incentivised and rewarded. So, you’re effectively incentivising and rewarding somebody for being an effective employee and for being a healthy employee for caring about their own mental and physical wellbeing. Clearly you can incentivise that by giving them – well it used to be reduced gym memberships, or maybe even gym facilities within your company – that might not be possible anymore. But I know somebody who runs a virtual choir and she’s running an actual choir and now it’s virtual choirs and companies are coming together or teams are coming together on Zoom and then having choir sessions, they’re having an hour of singing.

Now who would have thought it but we’re tribal people and we used to all get round campfires and sing together. Now I can just imagine there’s some leaders listening, going, no, it’s absolutely not happening within my organisation, we are not all getting together and singing, but these are community, connective team, tribal behaviours that actually now, more than ever are really important and again to show that that’s valued to incentivise people to do that. We’re incentivising you by something we’re going to give, but also incentivising and rewarding that you’re seeing within them, that they’re creating that balance.

The five F’s, how is your family? What do your friends think about this? Or we’re going to create a yoga class for everybody, why don’t you bring a family member or a friend along? Because we value your family members and your friends, we value our family members and our friends, so we want to value them in you. It’s taking all of this out and now, although it’s a difficult, challenging time, more than ever this is not only a necessity, but I think it’s a phenomenal opportunity for the more forward-thinking leaders to do.

15. And what impact will these kinds of behaviours have not only on the wellbeing, but also on the output of teams?

(44:44) Well, a healthy team is usually a very productive team. I know myself, if I’m not feeling great, if I’m below par, I probably don’t cognitively, think clearly and effectively and push on through as well. Physically, it absolutely affects your performance and whatever industry you’re in.

So, here’s why mental health has also been truly embraced in the last twenty years because a lot of mental health coaches and psychologists and people who go in and do organisational psychology and change and I myself do some of that, they were able to start demonstrating the effect that was having on the bottom line. In other words, we’ve done this, we’ve invested in this, but actually your sickness rates, your absentee rates have gone right down because people are happier, people are more motivated, people are healthier, both in body and mind.

And so good mental health and wellbeing in the workplace, actively and effectively improves your bottom line, and it’s the right thing to do. I’m in a place in my life now where I just think sometimes you just have to do what the right thing is and the truly great inspirational leaders I’ve met, the Ted Talks I watch and think, “Oh wow, I really wish I could meet that person or be in the room with them”, they have the integrity to do the right thing, to say what they’re going to do, to do what they’re going to say and to care about other people, and that starts with caring about themselves.

So, it’s a win-win because it will affect your bottom line positively because people will make better decisions, they’ll work better on their own, they’ll work more effectively in teams, less slip-ups will happen and less absenteeism will be experienced. But also, it’s just the right thing to do. And we’re in a very difficult world now with a lot of uncertainty, and if all the goodness will come from all the companies and the leaders, it will make the world a better place.

That’s a very positive note to nearly end on. Now, just before we do end, I wanted to say it’s been great having you on the podcast today and sharing your knowledge, your insights and your anecdotes. And I’m sure our listeners will find them both interesting and useful. So, thank you again for joining us.

16. I have one more question, and this is a question we ask all our podcast guests, what do you think are the three qualities that make a good leader? And do you think these qualities have changed since the beginning of the pandemic?

(47:31) I’m going to answer the second bit first, which I think, yes, they have changed from the pandemic because it isn’t business as usual or leadership as usual or anything as usual. And so, I think people are being seen and turning up in a different way.

I think the three qualities are:

  1. And as I say, you do what you say, you say what you do, and you’re being seen for it. You don’t hide behind either a self-imposed mask because you don’t feel good about yourself or you don’t feel authentic or you’ve got imposter syndrome, but also that you are transparent. I was the Head of Marketing for a charity and there used to be big debates about how transparent the end of year accounts should be in terms of where all the money went. And we just went for total transparency. It was like, if you’re going to give us your money and entrust us with your money and we’re going to help other people’s lives, we’re going to be completely transparent about that. So, I think transparency is key.
  2. I think tenacity. Of course, they are quite difficult times people need grit. I’ve met many people; I like to think I have a lot of grit. You know, sometimes you just have to say, I signed up for this and push on through.
  3. And I think the other thing is obviously creating that balance, having the five F’s. Really understanding that wealth and success isn’t just about money. That it’s about having that full balance and that will help not just yourself, but the world, your loved ones, your employees, and everybody.

Did you enjoy this podcast? Here is some related content that you may be interested in:

Listen on Apple Podcasts