When a friend of mine told me she was changing jobs recently I congratulated her and asked what she was going to do. “I’m going to work at (insert name of technological mega-brand here),” she answered enthusiastically. I was polite enough not to remind her that she wasn’t answering the question I’d asked, but that seemed irrelevant to her in any case. Her new job title could have been ‘Apprentice Shoelace Tier’ and she still would have been extraordinarily happy because of the famous name of the company.
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