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Careers & workplace advice from Hays

A good employee value proposition, or EVP, helps an organisation draw the attention of top talent. It is a clear and consistent message about the experience of working at your organisation and highlights the unique experience you offer that attracts, engages and retains top talent.

In short, it helps you understand and share what successful employees like best about working for you. Remember, your organisation is unique. It may make the same products or provide the same service as your competitors, but it is unique in its own way.

What is an employee value proposition?

An EVP seeks to identify and communicate these unique benefits. Covering both tangible and intangible factors, from your company values and culture to rewards and opportunities, it introduces the unique benefits and experience an employee receives in exchange for their skills and experience. In doing so, it communicates why your organisation is the right place for the type of people who succeed there, and nobody else.  

It’s important to make a distinction here with your employer brand. While your EVP communicates to your potential and existing employees what they can get in return for working for your organisation, your employer brand refers to the reputation the wider world – not just potential employees – have of you.

The two do overlap, since an employer brand aims to take your EVP and present it externally in a creative and captivating external message. For this reason, the two terms are sometimes used interchangeably. However, you can think of your EVP as the promise you offer your employees, while your employer brand is the message you tell the wider world about what you stand for, how you do business and what it’s like to work for you.

Why is an employee value proposition important?

How often have you seen dull and predictable EVPs, such as “Our people are our greatest assets” or “We value our people”? Such statements do not describe what’s unique about working for your organisation.

An EVP is important because it tells a candidate what they’ll get in return for working with you.  By communicating the experience of working at your organisation, you’ll attract candidates who are a natural fit and value the benefits they’ll receive for their skills and experience. In addition, those who do not align with your EVP will be less inclined to apply.  
But defining the essence of what your organisation offers its staff is not a simple matter of sitting down with your marketing team and crafting a catchy strap-line or captivating image. It takes genuine reflection of the real value you offer. With that in mind, here’s our advice on how to go about developing an employee value proposition. 

Tips for defining your employee value proposition

1. Firstly, identify your competitive advantage

Establish your competitive advantage. Find out what your existing employees think is unique about working for your organisation and why they stay. Once you uncover existing perceptions, you can leverage them to elevate your EVP.

Run anonymous surveys, focus groups or one-on-one interviews with current employees to find out what’s important to them, what engages them and why they remain with your organisation. Ask candidates in job interviews why they applied for a role in your organisation. Run exit interviews to understand why departing staff left and what may have encouraged them to stay.

The recruitment agency you use can also give you feedback on what attracts candidates to your roles.

The information you collate should include your employees’ perceptions of your culture, values, goals, career progression, leaders, support, salaries and benefits.  So, when conducting this research, go beyond salary and financial benefits to identify the intangible experience and rewards that staff value.

For example, do you provide mentorships that allow employees to grow and develop their career or clear and transparent promotional pathways so that everyone is aware of exactly what must be achieved to qualify for a promotion? Or does the value you offer your staff come in the form of regular upskilling or a culture of collaboration?

2. Consider the importance of employee rewards and benefits

Today’s candidates look for a more engaging EVP than has perhaps existed in many businesses before now. Offerings like free lunches and team drinks are nice to have, but candidates see through such gimmicks if flexibility, hybrid working, work-life balance and rewards are not also provided.

Your values and purpose are increasingly important to candidates, too. Employees want to know that their job matters and the company they work for makes a positive impact. Within your EVP, communicate the societal, environmental and cultural issues you champion and how staff can participate in these programs.

3. Highlight the common unique selling points

Once you collate this data you will be able to clearly list the core values and unique selling points that your employees rate highly. Being able to define what your top talent values the most about working for you gives you clear direction when it comes time to write your EVP.

4. Write these in uncomplicated language

You can then write your EVP. Your message should be succinct and clear. It should highlight what’s most important to your employees, why they stay and what employment at your organisation offers that’s unique in your market.

5. Check it’s based in truth

Your EVP should be more than just descriptive sentences. It needs to be based in truth and should represent the sum of the experience of working at your organisation as simply and truthfully as possible. This will ensure you attract people who will thrive in the everyday experience of your workplace, rather than those who are attracted to the message but fail to be engaged by the reality.

To do this, you can test your EVP with your top talent to confirm that it accurately conveys the experience of working for your organisation.

What next?

Defining your EVP is the easy part. It’s implementing it that’s the challenge and where many employers fall. Once you’ve defined your EVP, creatively bring it to life in your external employer brand.

All of your touch-points with potential recruits and customers, from your website to the application process, must reflect your EVP. Consistency is the key when communicating your EVP, both internally and externally. Keep the messages uniform across all channels and throughout every stage of the employment relationship, from the initial job description to the career progression available. If you don’t have a consistent message about your company’s values and what it’s like to work for, potential employees cannot determine if your organisation will be a good fit for them and vice versa.

Remember that your EVP isn’t just a message you communicate during the recruitment process – it should be brought to life in every interaction your organisation makes. For example, if you claim to support work-life balance or ongoing development, but do not provide training, career progression, study leave or flexible working hours, the reality of your workplace does not match your promise.

Employee retention strategies

As our CEO, Alistair Cox, has previously discussed, your EVP is a critical component of your staff attraction and retention strategy. Employees who are aligned with their organisation’s values and purpose are more likely to be retained. With similar values, employee job satisfaction rises and turnover declines.

Always refine your EVP

Constantly measure the success of your EVP, such as by monitoring candidate applications and employee retention rates. Run employee surveys to understand what’s important to your staff. Ensure existing employees are consulted throughout the lifecycle of their career with you, not only after their first 12 months.

If necessary, adapt your employment proposition to ensure it remains relevant and is brought to life throughout your employees’ day-to-day experience. Reshape your EVP when required to authentically align with employee expectations.

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When identifying and hitting corporate sustainability targets, organisations have more avenues to explore than ever before. Within those organisations, business leaders are increasingly accepting their responsibility to tackle the climate crisis.

But more than that, leaders must ensure that the people they work with play their part. Engaging the power, knowledge and passion of the workforce is crucial if we are to be successful. As a leader, your workers should be a vital part of any corporate sustainability strategy.

In this blog, we’ll see what you can do to empower them to make a positive impact.

How organisations can harness its people in corporate responsibility and sustainability

1. Build upon shifts in workforce behaviour 

Environmental sustainability practices can align with some existing changes to your business model. For example: embracing hybrid working can support sustainable business goals. 

Introduce hybrid working practices 

According to a Office of Rail and Road report, the UK is approaching pre-pandemic levels of commuting. The number of train passengers per month is around 90% compared to 2019. Similarly, a TFL report shows that the London Underground is at around 84% of 2019 commuter levels. What does this show us? While commuting has increased since the pandemic, remote working has had a lasting effect.  

You can contribute to this trend. A hybrid working model helps travel emissions. Reduce the number of journeys your employees make while offering the benefits of remote working. Little changes like hybrid working can contribute towards corporate sustainability. Try to identify where meetings could be conducted virtually or seek opportunities to carpool and take public transport. 

Encourage more sustainable energy usage when working from home 

Of course, there are potential trade-offs. We are now powering offices and our homes simultaneously. Directly influencing your employees’ energy usage at home is more challenging, but you can educate and encourage people to introduce their own energy efficiency measures.  

2. Engage employees in sustainability

In some instances, your workers may be cautious about adapting.  Yet, there are positive signs that workforce attitudes toward the environment are changing. A Hays LinkedIn poll from 2022 showed that two-thirds of respondents consider an organisation’s sustainability goals when choosing to work for them.  

This applies, in particular, to the next generation of workers. Deloitte’s annual Global Millennial and Gen Z Survey showed that climate change ranks highly on their list of concerns. At the same time, a recent LinkedIn report highlighted a 12.4% year-on-year growth in green skills in 2023. 

Maintain transparent corporate sustainability reporting 

Strong leadership plays an important role, too. Employees are increasingly aware of token gestures or “greenwashing”. If you fall into this trap, you risk missing out on attracting and retaining talent.  

It’s essential not to risk driving away people who can improve your business. Seek to engage employees who could lead the initiatives that deliver on your corporate sustainability goals. Share sustainability and social impact reports to open a two-way conversation with your team. 

3. Grow your green workforce 

Finally, many organisations are seeking experienced practitioners in ESG and sustainability. They need the skills that will help them thrive in the fast-expanding green economy.  

But supply does not add up to demand. The same LinkedIn report found that, while the number of candidates with green skills is increasing, demand for those skills is growing faster still. The report concluded: “Most jobs requiring green skills are not traditional green jobs”. In other words, we are seeing a trend that could lead to the current workforce being left behind. 

Upskill your current workforce 

One option is to upskill the current workforce. UK-based think tank Green Alliance recommend: “While the majority of green skills will be delivered by those entering the labour market for the first time, some will need to be developed by existing workers. [Focus on upskilling] around techniques, technologies or materials, even if [employees] remain working in the same industry”.  

Your company should support and offer resources to employees who want to learn green skills. By investing in employees and their upskilling, you can motivate them and inspire loyalty. 

Recruit from environmentally and socially sustainable businesses  

If you’re instead looking to hire, an alternative option is to recruit people with transferable skills. Look for those with green skills in other fields. For example, LinkedIn found that people who had worked in the growing sustainable fashion industry had begun moving into different sectors. This migration of transferable skills is happening in significant numbers. Consider recruiting beyond your industry to support your corporate sustainability. 

Get corporate sustainability right 

Engaging your people in corporate responsibility and sustainability will take time and investment. Still, it presents an opportunity for your company to explore the possibilities of transitioning to a low-carbon economy.  

If we collectively achieve sustainability goals, it will be worthwhile. We must all take responsibility to reach the aims of the Paris Agreement. Together we can secure global Net Zero by mid-century and limiting global temperature rise to 1.5 degrees above pre-industrial levels. But you’ll need your team to help you get there. 

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Whether you’re new to the world of work or an experienced leader, everyone is susceptible to thoughts that they are undeserving of the position and plaudits that they have worked hard to earn. Over time, these thoughts can impact heavily on not just your mindset, but your career and life as a whole.

Today I’m delighted to be joined by Rita Clifton CBE, an expert on branding and business leadership whose career highlights include positions on the board of numerous businesses and non-profits, a spell as Vice Chair and Strategy Director at Saatchi & Saatchi and the authorship of three books, including ‘Love Your Imposter’.

1. Perhaps we could start with you offering an introduction in your own words.

(1:23) Thank you very much, thanks for inviting me. Delighted to be having this conversation and also I think about some topics that hopefully of utter importance to all of us in our personal as well as our professional lives too. So I mean, as far as my career is concerned, right now I wear a few different hats in my career. I wear my non-executive director hats. I sit on the board of various businesses like John Lewis Partnership and Essential. I was on the board of Nationwide for nine years or so.

Also, I’m on the board of some nonprofit organisations. I’m chair of Forum for the Future, which is a global sustainability nonprofit, green alliance. I’ve obviously been a trustee and fellow of WWF (World Wide Fund) for nature. I guess my background, my main day job, if you like, in my executive career has always been in brand strategy, customer insight and, as you say, I’ve worked at some quite high-profile organisations in that area.

But I will be honest with you and say my career has come as a complete surprise to me. I didn’t know what I wanted to do. I was interested in the media, I enjoyed television, I was very nosy about customers about trends and so on and, therefore, going into the advertising and communications business was something I did from university and I moved from client management to do strategy, which is quite a pivotal thing for me. I discovered something I was really good at with strategy and then all sorts of things then became possible where I was able to be my best self and really, I guess hit a sweet spot of some of the things that I was most interested in and also was best at. And having become a strategy director at Saatchi & Saatchi, I was then approached about being a chief executive at Interbrand, as you say.

But I think what was interesting there and maybe something that’s also interesting for Hays and more broadly, is that actually it took a search firm to approach me and recognise I could be a chief executive because I had not thought about myself in that role at all. So a search consultant called me, she’d known me from other roles  and from networking and so on (back to that maybe later) and she felt that it would really suit me to do this job. And I can’t believe that I really hesitated for sometime because when I became CEO, even though it’s a very, very relentless role, I don’t need to tell you that.

I mean, just when you think you’ve got five minutes, I was going to call you and feed you a problem, etc., you have to worry about the vision thing and the toilets and everything in between. But the great thing about being chief executive is that you control the culture. You can make the choices. I had 50/50 men and women on my executive team. We did personal bursary programs. You can create a culture that you feel proud of with the kind of purpose that also you feel proud of. So having become a chief executive, I did that for four or five years, then I became chair. And then I started to do non-executive directorships and sit on boards, expand my portfolio.

And alongside all of that, I’ve always done something in the green and environmental sector because honestly, I’ve had a crush on David Attenborough since the age of seven. And you know, I think I wanted to try and help save the world in some way, shape or form from that age. And so in all seriousness, I’ve managed to combine my interest in green, the environment and sustainability with some of my corporate roles too. And over the last few years, I don’t need to tell you, there’s been an absolute upswing in the interest in environmental, social and governance issues and they become more front and centre of any organisation strategy and indeed purpose and we’ve got to accelerate that and it’s scale, but at least it is now happening. And that’s what where we find ourselves now.

So, you know, I’m very lucky to have done all the things that I’ve done and I’m very, very keen that we get many, many more very different sorts of people running organisations because we need more human beings with all the human flaws that we’ve all got, running organisations and really making a big difference to our common humanity.

2. We’re here today to discuss imposter syndrome, which is something you explore in your book, Love Your Imposter. Would you mind giving me a brief description of the term to those who are less familiar and perhaps the different ways in which people can experience this?

(6:47) Well, there are many different definitions of imposter syndrome. I tend to use the one from Harvard Business Review, which talks about feelings of inadequacy despite evident success. Now, we’ve all got different takes on our imposter, you know, my mind tends to be the voice that sits on my shoulder saying things like. You can’t really do this or you don’t really deserve to be here or you should stand aside for someone who really knows what they’re doing. I mean, this voice is something that crops up for about 70% of people.

So what I would say to people on this call is, if you have experienced imposter syndrome, you are in very good company. Because there’s a say about 70% of people experience imposter syndrome at some stage in their working lives. And you can hardly move now for celebrities talking about their own imposter syndrome. I mean, whether it’s Tom Hanks or it’s Michelle Obama or Emma Watson. Olivia Colman, award-winning actress, talks about how she thought she was going to get fired when she goes on the set of new productions, etc.

Just recently, Adele, the singer was talking about her imposter syndrome and Dame Kate Bingham, who really was the engine behind the vaccination programs, she talked about her imposter syndrome too so it is very, very common. And I think what’s really important here is for us all to recognise it, number one. And secondly, look at it with a slightly different mindset. And the reason I think that’s very important is because I read a lot about struggling with your imposter syndrome or trying to overcome your imposter.

I think sometimes that is a bit of a waste of energy. Clearly for some people, these feelings are so extreme, about 10 to 15 percent of people, these feelings are so extreme they can become a bit debilitating and you do need professional help on that front. But the vast majority of people, they are just normal human feelings that are so common you start going, these are not really a syndrome. This is more about being a human being and actually we’ve all got drives. We’ve all got reasons for developing imposter syndrome. That can be from your background, your family or schooling, your university, or whatever, but they are drives, they provide a drive. And sometimes to recognise that drive and go, “Do you know? I know why you’re there.” And rather than struggling with it gave thank you, because actually, you can harness that drive and energy to improve, to stretch yourself and do more that maybe you think may have been possible. So I think sometimes imposter feelings can be a useful drive to helping us move on and to succeed and developing that slightly different mindset, I think, is something that is very good to discuss.

3. How has imposter syndrome manifested itself in your career?

Well, I think that there have been moments, real moments, that I recognised where I was thinking, you know, it’s really looming large for me. So going to university – I mean, I was the first person in my family to go to university. I hadn’t even thought I was going to go. I very sadly lost my father when I was only 12, but fortunately the teacher at school took me under her wing and saw or felt that I had some academic potential and helped me to be ambitious, I went to Cambridge in the end. And but of course, I arrived in Cambridge University and looked around thinking, “oh my goodness”. I really felt like a fish out of water and thought, “this is an out-of-body experience, not really for the likes of me”, if I can put it that way.

But then, of course, in later life, I met Hillary Clinton, and she very kindly did an endorsement for my book. But, Hillary Clinton felt the same feelings of imposter when she went to Columbia University. She looked around the room and thought, all these women are much smarter than me. How I go to it but she used it as a driver as well. Just like Olivia Colman used her feelings of, oh my God, I can’t do it. That’s her spurred to try harder and push herself, and to succeed. So, I think university was where I really first vividly recognised it but actually, you know, when I’ve started new jobs. When I start a new job or a new role when I first was made strategy director and I had a whole team of people. I was thinking, oh my goodness. Do I know much more than they do? When I became CEO, you know, then you really feel, oh my goodness. So this is, am I qualified to do this? However, I really have recognised that these feelings are normal human feelings. About, you know, can I do it when you step into new roles. And actually you could if you recognise them, harness them, you can use them for more positive ends than you might think so.

4. It’s important to note that imposter syndrome can happen in any aspect or stage of a person’s life. Are there any common triggers that listeners can look out for? Is it possible to prepare for it?

(12:05) The triggers are often about either going for a new role or otherwise, stepping in to that new role. It can also be things like making a public speech. Public speaking, as we know, is one of the key fears that people have got. So, it can often be either situations where you are having to move into that big, big stretch zone out of your comfort zone, or it can be, of course, moving and making broader life decisions about new roles. These can often be the triggers for it.

But again in my view, you can look at that in a more positive way, which is recognising it and go, “actually, nerves are good”. A lot of actors, celebrities, and business leaders have said you need to use that feeling of “can I do this?” and use your nerves and sense of insecurity to do more, to practice more and to work harder and stretch yourselves harder. By the way, I’m saying all this with a view to, “how can we all succeed in making the very most of ourselves and do the very most we can do in our working lives?” What I’m not saying is it’s for everybody. If any wants a quieter life, all power to people to make those sort of choices. What I’m doing is saying: we need more good human beings with normal human feelings to end up running organisations, and there are ways of harnessing your energies to enable that to happen, and a way that you might not think that you can do or might not have the confidence to do.

5. In your experience, are there any groups or demographics that are more likely to have these thoughts?

(13:53) Well, I think what’s interesting here is it can be very high achieving people, and one of the reasons they are high-achieving, ironically, is that they had these feelings of being imposter and not being good enough and so on. However, it’s a very, very common thing and it used to be recognised or it used to be thought of as a female syndrome, and certainly in the 1970s when the syndrome was first identified, it was because a psychologist had been working with a high-achieving group of women and of course, they found these common feelings of inadequacy or feeling like an imposter, etc.

Actually what happened after that was that more and more studies demonstrated that both men and women can experience imposter syndrome. They tend to expose it in slightly different ways, for different reasons. Women experience it because actually, in some ways, society indicates success in professional careers and so on. For guys, it tends to work in the opposite way, which is, there’s so much expectation to succeed and to be seen to succeed and want to succeed that actually if they don’t, it can have a real impact on self-confidence and also sense of self-worth, worries about imposter syndrome and so on.

But women tend to be better at sharing these things. I mean, clearly there are many common characteristics and so on across this phenomenon syndrome, but women tend to be better at sharing their views and feelings which tends to be more therapeutic and men tend to be less good at it. But the final thing I would say is what is in common across men and women is that, those people who tend to underestimate themselves and underestimate what they can do, tend to be the ones who achieve more. And those who have an over-inflated view about who they are and what they can do, tend to achieve less. And I think that supports this idea of imposter feelings can be harnessed in a positive way.

6. Something that I’m keen to explore with you is something you mentioned in your book, around the old adage that “nice guys always finish last”. Would you mind just talking about why and how businesses need to tackle this?

(16:16) I look around the world at the moment and it’s easy to get a bit depressed by the whole “strong man – autocratic leader”. Even though people often talk a good game about, you know, “we want to create a positive culture and a cooperative culture, and collaborative and want good people and a nice culture” etc, sometimes, you do worry that secretly, they think they’re glad to have a school bully on their side, and that actually, somehow this is necessary. Well, I’d say a couple of things to that.

Firstly, is that nastiness is becoming a very expensive trait and characteristic in company cultures. Bullying is a very expensive word. And not only is it expensive word from a legal point of view and from an employment law point of view, but also, you can’t bully people senseless and get the very best out of them. If people are operating in a culture of fear, then they tend to do, spend too much time protecting their backsides and also trying to avoid blame as opposed to learning and developing and moving on in a positive way.

Secondly, of course, if you don’t have a positive culture, if you do have a culture of, you know, nastiness or not being nice, you leak talent or frankly, sometimes you can gush talent. Who’s going to choose to work for an organisation that doesn’t have a positive culture that is generally trying to help people be the most they can be and to be brilliant, as opposed to create a climate of fear?

You know, the nice guys finish last thing was said by someone in 1946. It was an American baseball coach and I don’t think it was even accurate then. It’s definitely well past its sell-by date.

The other thing I’d say is that the world is a difficult enough place as it is, I think we’ve all got an imperative and a sense of commitment that we should have that we want to make working with other people as pleasant, and as kind, and as nice as it can be not only because it’s the right business outcome to help people be the best they can be and to retain talent, but also because it just makes the world a slightly nicer place. And frankly, we need the world to be better and nicer and kinder because we need to make sure this planet and our society does manage to make it through another few generations, to say the least.

7. You advocate strongly for authenticity and honest communication. Can you explain why it is helpful for those experiencing imposter syndrome?

(19:05) The reason I say this is that another piece of advice – apart from “nice guys finish last” which, as you say, I think is rubbish – that I don’t like is when people say, “you’ve got to fake it to make it”. The reason I don’t like that advice is because it almost encourages people to think about the thousands of third-party construct. Some sort of inhuman avatar. And a couple of things about that.

Number one: you might be able to fake it for a presentation or even for a TV series (there used to be one called Faking It, where sometimes people faking it would convince judges that they were the real thing). You can do it for a TV series or a presentation or short-term, but you can’t fake it day in, day out in your professional or personal life without making yourself either miserable or ill.

Also, thinking about yourself as a third-party construct is the opposite of what I think is needed in business right now to enhance and improve the image of business. The brand business has never been more mistrusted and, in some ways if we all assume that everyone thought the market economy was the best idea for running successful happy societies, I don’t think we’d take that for granted anymore. But if we don’t have successful businesses, we’re not going to have the money to pay for schools and hospitals and civil societies.

So we need to do good business, and good business needs to be business that is run by people who are not afraid of their human selves. Be honest about the things that they think are important, being honest when it’s appropriate about some of their own flaws and in, you know, and vulnerabilities because that can help other people recognise that these feelings are normal. And actually, if you’ve got these normal human feelings, you can make the best of yourself using those human feelings as opposed to creating some sort of strange construct.

I tried to do this when I was first chief executive. There were certain things I thought, “I need to be a bit like that” to be a chief executive – “That’s how they are”. You’d have your arms folded for the photos and use kick-ass type of language, and it wasn’t me. It took me a while to really be honest with myself about the sort of leader I wanted to be and was naturally suited for which is a much more nurturing type of leadership.

I want to see people be brilliant. I mean, where I get a lot of my energy from is helping people develop and move on and be more than they thought they could possibly be. If you don’t want to see other people be brilliant, you don’t have the right to call yourself a leader. And nurturing, by the way, is one of the most powerful forces in nature. If you just look at any of those wildlife programs, let alone human beings, nurturing is incredibly powerful and that to me is the way of helping people make the most of each other, not by shouting and being a bully and making people feel afraid.

8. Your comments about the qualities of leadership bring me to my final question, which is one we ask of all our guests: what do you think the three qualities that make a good leader and, crucially, have these qualities changed as a result of the pandemic?

(22:44) I’m going to answer that in a slightly different way, because I believe that some of the advice that one can give people about making the very most of themselves is about building their personal brand. Now, what I don’t mean by that and building their own leadership brand. What I don’t mean by that, of course, is the “Kardashianisation” or personal branding. What I mean is, using some of the thinking behind some of the most successful and influential commercial brands and thinking about how to apply that to yourself. There are three characteristics that apply to building a strong brand, whether its corporate or personal for yourself.

First and foremost is clarity. Clarity of what you stand for, what you’re good at, your key strengths, your purpose and your goals short and longer-term. Get clear about that, because if you’re not clear about that, anything else is less effective or less sufficient. So that, to my mind, is an incredibly important facet of leadership. Be clear about who you are, what you’re good at, what you’re aiming for.

Second is coherence. How does that clarity of your thinking show up through everything you do about your skills, your behaviour, your learnings, how you’re presenting yourself and communicating in the round? For example, if you want to end up on the board, you’ve got to learn the language of the boardroom, which is the language of finance. And if you don’t feel comfortable with that language, or you’re not prepared to learn it, you might not get there or you might not be as influential as you can be when you do get there. So coherence is incredibly important.

Also, you’ve got to be a good communicator. You’ve got to present yourself in a way that is coherent with your goals. If you want to run a company, think about what it’s going to give people, how people are going to get confidence in the way that you are going to be able to help them and how you project yourself and so on.

The third characteristic of a strong brand is actually leadership. Because you are the leader of your own personal brand. You make decisions about what you’re going to learn. Your curiosity, your restlessness, your desire to improve yourself. Now, that is a fundamentally important aspect of building your own personal brand and your leadership brand. You need to take the initiative. Look ahead and really think about how it is that you need to move on, develop, stretch yourself, etc. So that I think, as the best set of, or at least a framework that I’ve found to help people make the very most of themselves.

Rita Clifton CBE is author of ‘Love Your Imposter’, which is available in hardback, paperback or as an ebook here. Use code HAYS20 for a 20% discount.

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Regardless of the stage in your career at which you find yourself, it’s useful to consider your goals and the steps you will need to take in order to reach them. Whether you are navigating change or juggling external commitments, a career map will always prove a helpful tool.

Today I’m joined by Kathryn Bishop CBE, an associate fellow at Said Business School at the University of Oxford. She was the first chair of the Welsh Revenue Authority, and in 2021 was awarded a CBE for services to diversity and public administration. Kathryn also authored the book, ‘Make Your Own Map: Career Success Strategy for Women‘.

1. Could you please tell our listeners a little bit about yourself and your career and what it is that you do?

(1:25) Over the last thirty-something years, I’ve spent time both in the private sector and the public sector always working in organisations, working with leaders who are trying to get stuff done.

Currently, I combine teaching at the business school at the University of Oxford with trying to put my teaching into practice in the organisations that I work with, in both paid roles and voluntary roles. I teach at the business school. I’m chair of Britain’s newest tax authority, as you said, and my work currently particularly focuses on education. I’m interested in the development of people at every age from childhood, nursery age children to executives.

As part of that, I’m also particularly interested in women’s development. I program, direct, and have designed business schools to leadership programs for women. But having said that, what we’re going to talk about today, I think, is particularly relevant to women but also relevant to men.

2. Could you define for us what you mean by career mapping and what that involves?

(2:43) I don’t think anyone thinks of careers as a ladder anymore. Nobody has the idea that we’re going to move steadily and regularly up from the lowest rung to the highest. Our working lives are just not like that. These days we change ladders, maybe even move down wrong for a while. And so, actually, the image of a landscape is more useful. We have to navigate through that landscape, dealing with obstacles to get where we want to go. So, the idea of drawing your own map is the image that comes from that.

Finding your own route, given your interests and what you want to do is key, and drawing yourself a map of how to get there is actually a vital skill, which you’ll use over and over again as working lives change. For each of us, I think our careers are important, but we don’t want to find ourselves careering out of control from one unsatisfactory job to another. So, this idea of mapping, of navigating, of plotting your route, is at the heart of the way we talk about managing your own working life.

3. For some time now, you’ve worked with organisations to guide them through change, and you’re now discussing similar ideas and supporting individuals also undergoing change within the workplace. Was there anything in particular that motivated you in this shift in perspective, and what are the similar core principles between organisations and people?

(4:23) Some years ago, about ten years ago, I was sitting in a lecture theatre with a colleague of mine who is a brilliant strategy professor. We were working with the board of a global organisation, helping them formulate their strategy in markets that were rapidly changing and given some new things that they wanted to do. At one point, in the middle of these very detailed discussions, he turned to the group and said, “Oh, by the way, do you have a strategy for you? Because if you don’t, you should.” And for me, that was a lightbulb moment. All the tools that organisations use to help them navigate through changing markets are also useful for us as individuals as we navigate through the working world. In the subsequent ten years, I’ve experimented with these ideas, tested them, and found ways of using organisational strategy models to help each of us as individuals make our own map.

4. Why is a career map especially important for women?

(5:33) Well, I think it’s important for everyone to be able to have a sense of where they’re trying to get to and what might the possible routes be. Knowing where you’re aiming for and what success means to you is a useful definition for us all, but it’s particularly relevant for women because women’s working lives are often subject to unplanned, uncontrollable, and sudden changes. This is because of the many roles they play at work and outside; the variety of responsibilities they might have at home for young children or elderly relatives or in the community.

So, they need to use their navigational skills quite regularly. Their lives go through visibly different phases: single or married, with children or without, with family caring responsibilities or not. Now, of course, men’s lives go through those different phases too, but the evidence suggests the effects on their working lives are less pronounced. They are a little more controllable.

5. What are the positive changes that you’ve seen when it comes to women mapping their careers now as opposed to 20 or 30 years ago?

(6:58) I think some of the changes we’ve seen in the working world have helped everybody. We now know that careers don’t have to be full-time for 40 years. You don’t have to stay at the same firm from day one until you get your pension. It seems much more acceptable, indeed even useful to move around from organisation to organisation or from sector to sector.

In that context, it’s very useful if we can all develop ways of mapping our working lives. But for women, in particular, the sense that women’s lives move through phases has really helped open up a range of options. It’s easier now to come back to work after a break or to negotiate a part-time role for a while. It’s more acceptable in the gig economy to have more than one role running at any one time. We might even take a pay cut and allow us to move into a different sector or geography for a while, knowing that we’ll develop new skills that will pay off later. Over the last 20 years, the sense of a variety of working lives has really opened up a number of options for us, which I think 40 years ago would have been seen as very, very unusual.

6. We’re obviously talking about change today, and one of the biggest changes that have happened to all of us over the past couple of years has been the pandemic. How has the pandemic affected the way in which people think about their career paths?

(8:34) The remote working changes we have seen over the last two years and actually the current experiments with four-day working weeks that some organisations are starting to do. I think it will open up many, many more opportunities to do different work in different places and at different times.

I think there are going to be more choices, and that makes it all the more important that we make the right choices. I think the last two years have also shown many of us how important it is to find useful work, work that has meaning for us. That might be work that provides more learning opportunities, maybe makes some more visible contributions to the community or the world, or something that just matters more to each of us. There is a pronounced sense at the moment that since I’m going to spend so many hours a week doing my job, it’s important that it has meaning for me, and the compensations of interesting colleagues and office coffee aren’t enough if my job feels dull and meaningless. So, that combination of increased choice together with increased emphasis on a sense of meaning and importance, I think has really focused people’s minds on the importance of planning and strategising of their working lives.

7. As you described, some people realise what’s important to them and that might involve a change in career paths, perhaps getting some kind of another big step within their career. What are the important things for people to consider who are contemplating a change in their career, especially for those listeners of ours who might need a confidence boost?

(10:33) When you’re contemplating making a change, you’re doing exactly what organisations do when they plan a new product launch or plan to move into a new market and so many of the tools and ideas that they use to think about their strategy for doing that, you can also apply to yourself.

Specifically, firstly, recognise the resources you have. Recognise what you’ve already done, experienced, coped with, and especially over the last two years. Strategy often starts with a clear-eye view of what you can currently do, what your current skills are. And many of us, frankly, underestimate the number of things we could do or indeed have done.

So, one of the things I recommend at the outset is just to draw yourself a journey map, remind yourself of everything that you’ve done. Typically, when people do that exercise, they find that there are things they haven’t captured on their CVs.

Secondly, think about your work for the whole of your life. What phase are you in life? Is your work the most important thing right now? Or is it part of a busy life with many responsibilities outside? Whatever that may be. Because when you’re thinking about strategising for your working life, you got to fit it into the context for you as a person.

And then, thirdly, if you’re contemplating making a change, think about the different ways you could make that transition. You could move to a completely new job in a completely different sector in a single bound. But it might be hard to get a job for which you have no previous experience and it might certainly be very demanding in the first few weeks and months of doing it.

If you don’t want to take that kind of risk in making a change, think about making some interim steps. For example, how might you use your existing skills in a new sector? Let’s say analysis skills gained in a financial services company might be used in a market research business, for example. Or, alternatively, look at it the other way around. Consider how you might take a different role inside your existing organisation where you know people and you are yourself known.

You might find you have time to develop a new set of skills, which you might later use in making a change. When organisations contemplate different growth paths, they use what we call the ‘Ansoff Matrix’ to look at various options, and it’s a particularly useful model for individuals thinking about how to make a transition in their own working lives.

8. We have quite a broad listenership on the Careers Advice podcast. How would the process of career mapping differ for somebody who’s just starting out in the world of work compared to someone who is in the late stages of their career, for example?

(13:46) In essence, the process of strategising for your career is the same at whatever stage you are at. If you are currently in your first or second job, you will have developed some resources and some experience and that’s where strategy starts. It’s one of the three elements that all good strategy for any kind of organisation, and for any of us at any stage in our career must contain resources. What have you got to work with? What do you know? What have you experienced?

Secondly, opportunity. What are the opportunities for you currently in your existing organisation or your existing sector, or the place in the world where you live? Balancing the internal focus on resources, the stuff that you know and can do, with the external focus on what the opportunities might be, is a very important dimension. But there is a third dimension, and this comes back to the point I was making about meaning.

The third dimension of good strategy is about purpose. What purpose does the organisation serve? What purpose do you yourself serve? And even in an early stage in your career, you can start to identify some things that are important and meaningful to you. Your sense of purpose might shift a little bit as your life progresses, but it’s unlikely to turn into something completely different. You’ll be able to identify the things that really matter to you at any stage of your career.

9. I imagine an important part of growing your career is networking. I’m just keen to gather what your opinions are on networking and then to what extent is this a useful experience when mapping out one’s career and why is it different for women as well?

(15:51) I think networking is useful for everyone because one of the three key elements of the strategy is to keep an eye on the opportunities that are available to you. Learning from others, connecting with others inside your organisation or outside can be a very useful source of insight. It’s important for us all to keep our eyes lifted to see what’s out there.

Get data, get different views. So, those network connections can be a source of insight, a source of advice but they can also be a source of access. There is some research that suggests that men and women use their networks differently. Women often use their networks for advice and perhaps less frequently for access, finding out about new opportunities that may suddenly be arising. Neither of those is right or wrong, it’s just useful for us all to remember that a good network can give you both advice and access. So, decide which you want.

Two final points on networking. Firstly, it can be very useful to develop almost your own board of directors. A group of people with whom you are very close– someone who has more experience than you do in the field in which you work. Someone who’s really good at coaching and asking questions. Perhaps somebody who serves as a mentor or a sponsor. Somebody who can both challenge you and support you, and actually, that small close network can be very useful.

But of course, networks really work well when you give as well as receive. And in building your own network, don’t forget that you yourself have something to offer to others. That way, you build strong and useful connections that will help both you and the people in your network.

10. If you had one piece of advice to help our listeners navigate their careers throughout the pandemic and beyond, what would that be?

(18:19) I think I would sum up the key things in being able to map your own working life with the following short phrase: Know yourself and connect with others. Know what you’re good at, what you like doing, what you’re aiming for and keep scanning the working world because there are many opportunities out there, particularly now, which you may not know about, but which someone in your network probably does. So, know yourself and connect with others.

Kathryn Bishop CBE is author of ‘Make Your Own Map: Career Success Strategy for Women’, which is available in hardback, paperback or as an ebook here. Use code HAYS20 for a 20% discount.

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Equity, Diversity and Inclusion, or ED&I, is an increasingly vital consideration for any organisation. And when strategies are successfully implemented, these contribute to continued, and sometimes, transformational growth and success. However, many leaders struggle to prioritise and practically navigate the steps they can take to turn talk into meaningful action.

Today, I’m delighted to be joined by an award-winning ED&I leader, Sheree Atcheson. Sheree is listed as one of the UK’s Top Most Influential Women in Tech and is an international multi-award winner for services of diversity and inclusion, working with Deloitte and Monzo. Having trained in computer science, she is a board member at Women Who Code and a contributor to several prestigious publications, including the HuffPost Forbes and The Financial Times.

Last year, she published her first book, “Demanding More: Why diversity and inclusion don’t happen and what you can do about it.” This book has received critical acclaim from the business community.

1. Could you please tell us about yourself and your journey to becoming the leading advisor on ED&I matters that you are today?

(2:01) Sure. So, my career in diversity and inclusion leadership has spanned over a decade which I’m super proud of. I started my career as a software engineer, and like you said, studied computer science. So, I took a very technical data-driven approach to diversity and inclusion. I was raised in Ireland, as you can probably tell from my accent, and so I spent my whole life there. I was adopted at three weeks old from Sri Lanka. So, I have a lot of experience of working or living, I guess, as one that is the only one here.

We talk about the “only” quite a lot when we talk about boardrooms, talk about meetings, and so on, but actually, most people don’t have the experience of being the “only” in your family, in your friends, in your school, so on. And that gives you a very unique perspective, and certainly, that perspective and that extra awareness and nuance.

I brought that through with the work that I do. For me, what’s really important is the recognition of that, the different experiences we all have in the same place and recognising that actually, our own experience is not the only experience that exists as well. I think that’s really key.

And so, I spend a lot of time with organisations helping them get that awareness, imbedding it into processes and policies, making sure that they are holding themselves to account with data both on diversity and inclusion separately, and then, moving forward with sustainable and scalable change. I think that’s the key thing. I don’t work to create things that only work in the “right now”, but actually things that will scale and change as everything scales and changes. As we’ve seen in the last few years, everything changes. Nothing is consistent. So, that’s really where I fall into, really helping organisations in that space.

Fantastic story. And I love the idea of combining our lived experience with that analytical approach. And we’re looking at the kind of the end-to-end nature of this journey that so many organisations, and indeed, individuals are going on.

2. To give our discussion a framework, can I just ask you to explain what the concepts of equity, diversity, and inclusion mean to you when it comes to the world of work? And importantly, what the nirvana of a truly inclusive workplace might mean for both employers and employees in due course.

(4:30) Yeah, of course. So, I think for me, it’s really important to keep things simple. Sometimes, I think definitions are overworked, and it means that it becomes really confusing for people, which I don’t like. So, firstly, I think when we talk about diversity, what I’m talking about is representation. It’s simply: who is within the business and who isn’t within the business? Understanding the “why” behind that is when we start to move into inclusion.

So actually, how are we including people from all different backgrounds, both that are represented in the business right now and that aren’t? And maybe will be in the future? I think it’s really key to recognise it because so many people use diversity and inclusion as almost like a buzz phrase. The two things are very separate and very different and your strategy should reflect that.

And equity is when we start to look at the different measures we need to put in place to change the trajectory for different groups of people. So, we recognise that actually not everyone starts on the same rung of the ladder. So, providing equal support is of no use because that means we would provide everybody the same support and hope that that would fix the problems that we have. But actually, it doesn’t address and readdress the very clear discrepancies and differences that different people start out with when we consider, let’s say, gender, ethnicity, socioeconomic background, disability, and so on.

For me, whenever all of those things come together and we have environments that embrace diversity which fosters inclusion through equity, we have environments where, ultimately, everybody is heard. And that’s really important because being listened to is the biggest privilege that you can have. Everybody is heard regardless of where they sit in the business, what their background is. They know that they are heard and that their insights are actioned so that they know that actually, what I say matters and how I say it matters as well. I know that I’m going to be listened to.

The next thing is actually we ensure that this is a solution that we create and map to everybody. We create software solutions and different kinds of solution designs and so on every day of the week for society. Now, society is not monolithic, yet many of the teams creating these solutions are monolithic. So, my goal or my dream would be, certainly that, even if people aren’t directly represented within the business, there are avenues used to get those perspectives through roundtables, think tanks, and so on to at least change that trajectory. And so, when all of those things come together, the diversity, the inclusion and the equity, we know that: one, we’re providing environments for people to thrive in regardless of whatever their goals might be but also, we can trust that they’re creating systems and solutions that meet the needs of everybody, not just the majority.

Thank you very much. It’s a meaningful body of work that’s constantly changing and evolving and needs reflection, innovation, and creation. And I think, again, your analytical approach to that is absolutely vital.

3. In your book “Demanding More”, you explore the nuances of privilege and unchecked and unconscious biases. Well, these are huge topics in their own right, but can you explain why it is so important that organisation leaders, in particular, take the time to understand what these are? And importantly, how to get more comfortable with, some might say, the inevitable self-reflection that can accompany this?

(7:57) I think that the first thing as to why leaders, for example, need to be aware of unchecked, unconscious bias privilege is because you are the decision makers. Okay, you sit at the tables that define strategy, that define company vision, that define the business plans, define the goals to make the business successful or what success looks like. And so, actually, if you aren’t considering your own bias, your peer group’s bias, industry bias, and so on, and the privilege that comes from those different things, then you’re not creating a solution that maps in the best way possible.

The other key thing here is that self-awareness and company awareness is key, and they’re two separate things. All of my work is really rooted in privilege awareness. And so, for example, in any company that I go into, the first thing that I will mandate for leadership is privilege awareness workshops. And what they are is to really unearth what privilege actually means outside of binary concepts. And delve into detail as to what that means for you personally, and then how you make changes with that, both in your own sphere and within a company sphere. And that’s what a big part of “Demanding More” is as well.

And I have open-sourced that training that I’ve done as well when I was at Monzo too if anybody wants to look at it or use it. But what I think is really key is that when we start to talk about privilege and bias and so on, the people recognise that it’s all well and good to say, okay, I care about diversity and inclusion. I want things to be better but what that really, really must mean is that you recognise that what you were doing already isn’t good enough. Whether you’re trying enough isn’t good enough. You need to do more and you need to be very, very specific about what it is that you are doing. No vague fluffy lines, no vague commitments, but actually very specific on what the goals are and how you are involved with them.

That’s sometimes where you lose people because people are happier saying that they care about things without the recognition, that that means you personally need to change, and I include myself in that – I have to change as well. Everybody has to change in some way shape or form. So, I think that it’s really key that leaders recognise that the rule is instrumental in the success of any diversity and inclusion strategy if it’s done right.

4. You speak a lot in your work about the opportunity and the power of allyship when it comes to creating inclusive environments where more people are more confident to speak up and speak out. How can our listeners be agents of change and really get involved as effective allies?

(10:37) Whenever I think of allyship, I’m talking about direct changes, direct interventions. Changing and creating cultures of inclusion that are better for both people that you may identify with, and people that you don’t identify with as well. That’s a really important point because it’s all too easy for us to care about the experience of people that we, maybe, feel a connection to, whether that’s, let’s say, if I was a heterosexual white man, then maybe I would feel a stronger connection to heterosexual white women. But actually, what about women of colour? What about LGBT+ folks? What about disabled people? And so on.

What’s really key, firstly, is that we recognise that our role is bigger than just those that we may feel some connection to because that ultimately then creates another element of exclusion. I call it exclusionary inclusion, which I write about in my book as well. So, do that first. Really recognise what you’re trying to change and who you’re trying to help.

And then, the second thing is commitment. What I ask people to do is be very deliberate about the decisions that you are making. I describe my role as putting friction in decision-making processes, stopping people from making snap decisions, stopping people from ultimately short-circuiting decisions because of bias, and so on and stereotyping etcetera, but actually, taking a moment to sit back and think. And yes, it means that you need to slow down which not everybody wants to do but, actually, the long-term and midterm gain is much, much more impactful than a short term win of a slightly quicker or a quicker decision.

So, what’s really key here is recognising that there are lots of things you can change around who you’re listening to, how you’re learning, and then the action that you put into place. And what I would ask people to do is to recognise that allyship is very much a journey, you know. I’m on a journey of allyship every day whenever it comes to trying to do things better for other people or listen and learn, and so on. And recognise that it isn’t just one thing that you do and then you stop, but actually, that consistent and regular awareness moving into education and action is really, really important because I think, what that gives you is a way to imbed this into, actually, your day-to-day.

When we talk about allyship, when we talk about diversity and inclusion, we’re not just talking about what happens in your 9-to-5 or your day job. What we’re talking about is how you exist in the world and how other people maybe don’t exist in the exact same way.

5. Hays podcasts like this reach a global audience. The ED&I landscape can look very different depending on where you are in the world. You consult on a global basis. How does an organisation practically navigate the complexities of combining that all-important global vision and strategy, but delivering that within the context of local operating environments?

(13:48) Again, this is something that people have over-engineered and made more complicated because of bias. Let’s say you have a senior leader focussed on D&I and their experience is primarily in EMEA or North America. And so, you take their experience and they try and map it across the world. That doesn’t work and it doesn’t fly, and it’s actually detrimental to diversity and inclusion.

What I think is really important and what I’ve done in all of my roles, which have global roles and certainly at Valtech where I work now, where my role is across 19 different countries. I will always create a global framework. So, regardless of where you are in the world, when you talk about, let’s say, diversity and inclusion at your company, there’s a consistent narrative as to what that means. Whether it’s around your business strategy, your hiring, or all of those things intertwined, you should be creating consistent frameworks. And what that means is that you create different things for people to roll out, whether that’s across hiring matrixes, for example, sponsorship programmes, different trainings, and so on, but that you allow people and give people the room to regionally and locally implement.

So, I call it global collaboration, regional and local implementation. What we’re talking about here is giving people a consistent way to do things, but embracing the nuance that is required for, let’s say, when you roll out something that is in Switzerland versus Argentina, or India, or North America, and all of the nuances that are in those regions as well.

What I think is really important is that you do not take a one-size-fits-all approach, especially when it comes to data because obviously, data has lots of legal requirements, so on too. But it’s very easy to sometimes think, oh, we can use what works in North America across EMEA for example. That doesn’t work and vice versa. Be very deliberate about what you’re trying to do. Create something that answers to the majority of the different regions that you’re looking at and enable that nuance, so that people can implement it in a way that really rings true for their people.

A really good example of this is in Valtech, we’ve just launched our Accelerating Into Leadership programme which is to help with the progression of underrepresented people in the business up the ranks because we have very good diversity when it comes to our junior mid-tier ranks, but actually, in senior leadership, we don’t have that diversity. So, we know we need to change something. Now, the programme has a sponsorship framework that pairs junior mid-tier folks that are underrepresented with senior leaders in their part of the business. What’s really key is that we spend time with every part of the business or every region that’s part of the pilot, defining what “underrepresented” actually means. For example, underrepresented in the UK might mean, let’s say, at those high-level women and people of colour, but in India, it’s not going to be in women and people of colour. It’s going to mean something different.

So, spending the time deciding, actually, what do we mean by “underrepresented”, creating the consistent framework, and then implementing it in a way that makes sense. So, proteges meet different criteria per whatever region it is that they’re from. That allows us to create an equitable measure because we’re really readdressing on a local basis what happens, but we’re consistently implementing globally. And I think that’s what we need people to do, is to recognise that nuance should be embraced, but you can still provide structure in that process.

6. When we look at these increasing numbers of ED&I-related touch points across the world of work, knowing where to focus your attention can often feel really overwhelming. What advice would you give leaders who want to properly get started on the road to meaningful, sustainable change?

(17:34) The biggest mistake that I see people making is that they think listening once is enough to make decisions for a year. Let’s say, so you do, let’s say, roundtables or listening surveys once a year and you think that that information that you get is enough to determine what is happening throughout. The only answer to that is that’s not the case. The last two years should have proven that to us, that listening to people once a year on what they need, how they need, and how they feel doesn’t work because we have pivots throughout the year.

Things change, society changes, the world changes. And so, the first thing that you need to do is think about how you listen at scale and regularly. I would use a tool whether it’s something like Peakon, where I used to work, or different intelligent listening systems that allow you to regularly pulse all of your employees to understand how do they feel about management support. What about inclusion? What about reward? What about fair opportunities? And see how that happens and changes throughout the year. The real thing with that data and this is what I mean by inclusion data, is that you can use that to monitor the success of various different initiatives, enabling you to actually see, “Am I doing something that’s making a change, or are things just staying the same?”, rather than waiting a full year to determine actually, “Is something that I’m doing unsuccessful?” and then, I’ve just wasted a full year. Don’t do that.

That’s, again, from my background in software engineering where I used to work with agile and really developing solutions, constantly iterating those with a client, bringing it back for user research, for development, for testing, and so on. I do the exact same thing with my D&I strategies. It’s a consistent pivot where I review my strategy every single quarter to make sure that it’s really answering the needs of people. So, get ready to do that, because otherwise, what you’ll end up doing is investing a lot into, maybe, one or two things, but not getting the feedback to actually determine if they’re successful or not when you need it.

7. I’m finally going to finish with a question that we ask all of our guests. What do you think are the 3 qualities that make a good leader? And crucially, do you think that these qualities have changed as a result of the pandemic over the last couple of years?

(20:15) Empathy. I think it’s really important to recognise different experiences outside of your own and empathise with what that means.

The second thing is vulnerability. I need people to be very open and honest about where they’re going, how they’re getting their decision-making process, even if that means unearthing some growth areas that they may have as well.

And then, the third thing, I think, is the ability to be confident in a way that makes sense for you. All too often, we assume confidence is bravado, an ego parading around. Actually, what I mean by confidence is that you are confident in what you say because you know that you’ve spent the time deliberating all different perspectives, etcetera, to get yourself to that decision. I would consider myself an incredibly confident person now, but would I consider myself confident in the way that many other people would define confidence? Maybe not. And what I think is key here is that we recognise that by being a leader, there’s a responsibility of being a driving force in many, many ways. And you can do that in a way that makes sense for you – it doesn’t always have to be the same as everybody else.

Do I think that those skills have changed or those attributes have changed across the impact of COVID? Absolutely. I’ve seen leaders gain substantially across the last two years because employees and people want to know that they are being led by real people. Some of us have been able to weather this storm much easier than others, but we’re all still very much experiencing the pandemic whether it’s easier for others are not. It is very obvious. It’s obviously easier for others than not.

What is really key is that openness to share that. To share, especially, with the balance of working from home, with people having lost people and dealing with that, and so on. Being honest about the potential, maybe struggles that people are having. I’ve seen that organisations have really stepped up and stepped into doing that. What I really hope is that over the next two years and the next 5-10 years, we don’t lose the lessons that we should have learnt over the last two years. It’s that vulnerability is key, embracing flexibility is key, and being really open about our decisions is key.

Sheree Atcheson is author of ‘Demanding More: Why Diversity and Inclusion Don’t Happen and What You Can Do About It’, which is available in hardback, paperback or as an ebook here. Use code HAYS20 for a 20% discount.

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Equity, Diversity & Inclusion in the world of work is vital if all employees are to realise their full potential. For candidates looking to progress in their current workplace or find a new role elsewhere, an organisation’s commitment to these pillars will affect their experiences and opportunities.

Today we welcome Sheree Atcheson, an award-winning leader in Equity, Diversity & Inclusion whose career has included spells at Deloitte, Monzo, Peakon and now Valtech. She is also a board member at Women Who Code and Neurodiversity in Business. Last year she released her first book, titled ‘Demanding More: Why Diversity and Inclusion Don’t Happen and What You Can Do About It’.

1. To begin with, perhaps you could introduce yourself in your own words and tell our listeners a little bit about what you do.

(0:59) Yeah, of course. I guess like you just said I work in Diversity and Inclusion, and I’ve been doing senior leadership roles in that field for almost 10 years, or actually just over 10 years now. My work, the best way to describe it, is putting friction into decision-making. My job is really to help people recognise bias by slowing down, putting measures of accountability in place, so as we don’t just make snap decisions like we tend to do, but actually take time to recognise that we do things in ways that are short-circuiting, that are biased, and so on, and that we can actually change that if we really are meaningful about being inclusive.

I’ve held lots of different roles in this space. I write for Forbes, Thompson Reuters, and a whole host of other publications. For me, especially as someone who used to be a software engineer a really long time ago, taking a technical approach and a very clear data-driven approach to both diversity and inclusion, separately, is really important to me. Again, that’s a lot of what my book, Demanding More, is about, and really how I hold organisations to account with this work.

2. Your career and education, or training, if you will, has been in technology, which is a sector that has a reputation of being male-oriented. Can you tell us about your experiences of starting out in this in this world?

(2:28) I started my career as a software engineer. I studied computer science at University and then went to work in a local software house in Belfast, in the North of Ireland, where I’m from, as you can maybe tell by my accent. A lot of people seem to somehow think I’m either Scottish or from America, as well, which are two very different places!

But anyway, I’ve been an engineer for quite a few years and my work was really focused on creating inclusive technologies, so actually, how do people from all backgrounds with accessibility and so on use the solutions that we need to provide to everybody? For example, I was a lead engineer on the Register to Vote platform in the UK. If you’ve registered to vote online, you’ve used some code that I’ve written a really long time ago, and I’m sure people have made it much better since then.

I think for me, when I moved into that industry, I did a fair amount of work with my University when I was there because in the 100 people within my course at the time, only 10 of us were women, including myself. I’ve always been very aware, I guess, of the lack of diversity within technology, but certainly when you move into having that as an actual job, it becomes much more prevalent and much more, I guess, “in your face”, is the best way to describe it. When I graduated in, I think 2013, I wanted to change something. I wanted to do something better and figure out what was going on.

Now, like I said, this was in Belfast. That’s where I was living. What I wanted to do was not reinvent the wheel, but what I did want was to find some way to bring together the women in tech that were within Northern Ireland, that were able to come together, regardless of whether they were in jobs, out of jobs, interested in tech, wanted to pivot into it, wanted to learn a new skill. Something that was really important to me is socio-economic background, as someone who comes from a poor background who was raised on free school meals. I never wanted to create something that put another element of exclusion into the process, for example, charging people for events, and so on, whenever that would mean we were leaving people behind.

That’s when I find Women Who Code. Now, at that stage, Women Who Code, before it became a non-profit, a global meet-up dedicated to women in technology based in San Francisco. It had around 3,000 global members, but we didn’t have anything like it in the UK, specifically, and certainly not in Belfast. I guess I took it on myself to bring it across the water. I launched it in Belfast. I then launched it in London, Bristol, Edinburgh, Dublin, different parts of Europe, and so on, but I built that structure in the UK from zero to over ten thousand and counting members. I built remote teams to own it, creating partnerships with big companies, small companies, and everything in between, because the real purpose of that organisation is to change the face of tech.

We know there is a gender disparity. The great thing about Women Who Code now, where I sit as a board member, is it is the world’s largest non-profit globally dedicated to women in technology, with over 300,000 global members and a presence in over 80 cities. What’s really fantastic about it is that it provides free monthly meetups in all of its locations.

Now, why that’s important is that we can’t just focus our efforts, for example, on the main and big cities, the Londons, the San Franciscos, for example, but actually, all of the other places that we see technology growing in, coming out of the woodwork, being prioritised in cities, and so on, it’s really key that we provide inclusive ways and networks for, in this case, women in technology to come together. I think that’s a really important point when we think about the gender disparity that we have. Women Who Code is providing an equitable measure in that. I very much hope that there’s a day that we don’t need Women Who Code, but we’re not there just yet.

3. It’s fantastic to hear about how Women Who Code has grown so much. What advice would you offer our listeners who are embarking on a career path where perhaps, they don’t fit the typical demographic?

I think what’s really important is, firstly: sit and recognise that your voice is very much needed. There’s a really important point to that because we cannot create solutions, designs, applications, apps and so on for society without all of society being involved in that creation. Whether that’s through design development, testing, and so on, different voices are really important here because otherwise, we create teams of people that are homogeneous and do not reflect, actually, the people that are using it.

What I would suggest is that as hard as it may sound, is to recognise that you are very much a needed person in the industry. Yes, it means that you might be underrepresented for the time being, for now, but what you bring is an entirely new perspective. That new perspective has an ability to change the trajectory of the things that we create. I think that’s a wonderful thing to be able to be a part of.

4. Building on that, it’s important that employees or candidates show what they can bring to organisations. Reflecting on your experience and learnings, what steps can people take so they’re able to understand and recognise their potential, and also make sure that their voice is heard?

(8:18) I think that there’s two parts to that. I coach quite a few people, I sponsor quite a few people in the industry because I think that’s important, but what I always get people to do is spend time writing down their perception of their strengths and growth areas. It’s very easy if I was to ask you right now, “What are your strengths? What are your growth areas?” You might rattle off a few different bullet points, but actually it’s usually very on the surface.

What I want people to know, especially underrepresented people, is to really dig deep and recognise, “What am I really good at? What is it that sets me apart from everybody else? What do I need to get better at?”, because ultimately, if you can know what it is that you need to get better at before somebody else tells you, you have an opportunity to fill that gap with growth opportunities, trainings, and so on. That self-awareness is really key in getting ahead. I think, for me, personally, as someone who’s 30, a vice president in a global company, a multi-award winning leader, and a published author, that’s largely being down to the self-awareness that I really spent with my career, going through that.

When it comes to getting your voice heard, what I think is really important here, actually, before we even talk about people that are underrepresented getting their voice heard, is I want people to recognise that people that sit in leadership or sit in the rooms that need to listen, that you do need to listen. What’s really key here is that we have leaders that recognise that purposeful listening is much more important than they think. All too often, we tend to facetiously listen.

Now, the difference in that is, if I give you an example, if you think of when somebody’s talking to you, have you already made your response up in your head? Are you just waiting for your turn to speak? Or are you actually sitting back, listening to what they’re saying, then you’ll take a few seconds to digest it, and then you provide an answer? Because actually, for the person that’s speaking, it’s two very different experiences. Firstly, we need people to change there. We need leaders to recognise that you need to listen properly, not facetiously, and then when it comes to people sharing their ideas and having their voices heard, sometimes, I know that confidence can be a huge barrier for people, for obvious reasons. When I bring it back to that self-awareness piece, when you are acutely aware of what you’re good at or maybe need to grow on, I think that really helps with confidence, and then feeling comfortable, sharing ideas.

The other thing that I think is useful from a practical sense is sharing ideas in a safe space. You don’t have to start out in huge, big events or huge, big meetings that maybe feel slightly daunting, but actually, look at what you can do in, let’s say, smaller team meetings, even in one-to-ones, and building up your confidence from there, taking it in a sea of space.

That was, again, one of the reasons why I launched Women Who Code, was because we held lightning talks across all of our region that give women opportunities to share for 10 or 15 minutes or less, and an idea that they had in a really safe, open, welcoming space that they could still receive feedback on. Have a think about the different ways that you can do that, as well. You don’t have to jump headfirst into everything. Pace yourself, and I think that will really help your confidence grow.

5. Unfortunately, I’m sure that there’ll be people that are listening who might feel uncomfortable in speaking out when their employers aren’t taking the right steps towards diversity and inclusion. In this instance, how can an individual not only gather the confidence to raise their views, but also, how do they decide who is the best person to approach?

(12:06) I think that the first piece is recognising that psychological safety has to be a core part of your business/inclusion strategy. Both of those things are relatively the same. What that means is that you have avenues for people to share things in a way that may be anonymous, regardless of whether they are an intern, VP or CEO – that they have an avenue to share. That means they aren’t worried about potential repercussions and so on, so they have that safe space.

There’s a lot of great tools for that. Peakon is one of them, where I used to work at and that I use regularly, because it allows people to share, at any time, when you survey, anonymously. You can have conversations. When it comes to people, for example, maybe if that avenue doesn’t exist, what I would suggest is that if you are potentially, let’s say, quite junior or maybe mid-tier, is that you find someone in senior leadership, potentially, that you trust to talk to them about this first. If that means that you have someone, then, who can help voice those concerns on your behalf if you are worried about doing it yourself, then use that avenue.

I always say in any company that I work, if anybody wants to raise things, for example, and they maybe don’t want to do so anonymously but want to talk to someone confidentially, they can come to me or they can come to their People & Culture lead, and so on. You can always use someone else, who potentially is more senior, to help raise those issues for you.

The other thing is that there’s power in numbers, as well. If we’re talking about, let’s say, a conversation that a group wants to have, keep in mind that you don’t always have to be the only person fighting a battle or raising an issue, but actually coming together and sharing collective conversation points of discussions can be really useful, and also, potentially feel safer, psychologically, for you, too. The real thing that changes a dial on people’s sharing is companies creating safe spaces for people to do so, and that absolutely should be the priority.

6. Some of our listeners will be more privileged, not always necessarily, in terms of their position in an organisation, but also within society, as well. What can they do to make a positive difference?

I think privilege is such an important conversation. All of my work is rooted in privilege, awareness from unearthing privilege in processes, in policy, implementations to hiring, and everything in between.

I think the key thing here, firstly, is the self-awareness of privilege. Certainly, as myself, I very much describe myself as underrepresented but privileged. I’m a senior woman of colour in the industry from a poor socio-economic background, first person in my family to go to university, and a whole host of other things, from being adopted from Sri Lanka and raised in Ireland, but I’m also very privileged now in that I now have no financial worries. I am a senior leader that is listened to, which is the biggest privilege of all, and I am able to comfortably exist in many ways that many other, for example, women of colour are not. What I think is key here is recognising that allyship, which is the meaningful action of changing the trajectory and the environments of inclusion for other groups of people, whether you identify or don’t identify with them, is really key here, but recognising the nuance of allyship. Allyship isn’t one or zero, and the same where the privilege isn’t one or zero.

All too often, we take a binary view of privilege and we break it down, let’s say, by gender or ethnicity, or disability, but we never overlap the conversation, recognising that actually, we can also be underrepresented, potentially, and still be allies for other people. I can very much be working on my allyship for the Black community, for example, or for the LBGT+ community, for example, and I think it’s really key that we think about meaningful changes that we can do. At the top level, there should be how we listen more, how we make sure that we are actively listening regularly to different experiences other than our owns.

Secondly, that we are on a consistent journey of education so that we are seeking out to learn about those experiences globally, different regions, different nuances, and taking that on board.

One of the reasons I wrote ‘Demanding More’ was that all too often, people start an allyship journey from trying to make everything better, but they don’t spend time educating themselves on what has happened in the past to bring us to this point right now that we’re in, which really has been, people have made decisions based on exclusion deliberately. Education is key.

I want people to move into action, “What can I change? What decisions can I change? How can I hold myself on my peer group to account? How can I simply do things differently around my language, around who I deem important enough to listen to, to hire, to promote, and so on?”

I think that the combination of that listening, that awareness moving into education and action is really key when it’s about making a change. What I would suggest is that you recognise that this is a journey. We don’t just change everything overnight, but the first point of action here is recognising that you play a role in making things better than you find them.

7. Many of our listeners might be job searching at present. What are the indicators that an organisation is committed to equity, diversity, and inclusion, and isn’t just paying lip service?

(17:36) I think the first thing is transparency. What’s really important when it comes to businesses, showcasing and embracing diversity and inclusion in journeys is that they actively share the data that they have on where they’re at right now. If that data may not be good, it may not have good representation throughout various different areas, but they are still sharing it to be open and honest about that because they want to share where they’re trying to get to. Always look for that. Look for data that’s open and honest.

The second thing is look for appropriate dedication to diversity and inclusion internally. For example, I think it’s really important that, when you have D&I leaders, they have experience from doing that work, that it isn’t just a token role dedicated to passion versus skill set, because then, things don’t change. Look at the level that that person sits on. Are they in decision-making rooms? Do they feed into business strategy? Who do they report to? I think that’s really important to analyse and see what makes sense if that person does exist within the business.

The third thing is actually when you go into those interviews, ask about what’s important to you. If diversity and inclusion is one of those things, which I would hope it is, openly ask what they’re doing in that work. How are they trying to create environments that work for everyone? Are they on that journey at all? Use that as part of your reasoning as to whether you want to work there or not. I think it’s easy for organisations to potentially be preformative in this space. If they only do things and they only share information around flagship events, for example, International Women’s Day, Black History Month, Pride, and so on, but actually what you want to see is transparency in those reportings and so on throughout the year, I think that’s what I always look for.

When I moved to Valtech and I had lots of different offers from different companies, the reason that I chose Valtech was that the honesty that they had was very open. They were very honest and said, “You know what? We know we need to do something. We don’t really know what the something is, but we know that’s where we would have you because you are the expert to help us do that.” That’s all I needed to know. I’d seen the data and I knew it wasn’t exactly where we needed to be, but I can help change that because I sat in those senior levels, as well. I think it’s key to analyse it in the way that you would analyse job opportunity or career growth, ticketing the same frame of mind.

8. If you had one piece of advice to help our listeners navigate their careers, especially against the backdrop of the pandemic and beyond, what would that be?

My best piece of advice for people navigating their careers throughout something like a global pandemic or just in general is: do not put so much pressure on yourself and create goals that have time limits on them. One of the things that I’ve noticed the most, especially with a lot of the folks that I mentor, is that we, as people, time box everything. “By 30, I want to have done this.” “By X, I want to have earned Y,” and so on, but actually, life happens.

The last two years have shown us that that you cannot plan for life. It pivots, it changes. It throws huge curveballs at you. What I try to suggest to people is instead of creating those huge goals that may be directly attached to a time limit, open it up. Think about what state of mind that you want to be in when you achieve that goal, or what’s happening around you when you achieve that goal, but also set goals that are much smaller. I think it’s very easy for all of us to only focus on the big goals without recognising that actually, we have to accomplish so many small, tiny things along the way, and those small, tiny things are very much worth celebrating. The short version of that is celebrate the small wins. Embrace that. It’s a journey. Don’t put too much pressure on yourselves.

Sheree Atcheson is author of ‘Demanding More: Why Diversity and Inclusion Don’t Happen and What You Can Do About It’, which is available in hardback, paperback or as an ebook here. Use code HAYS20 for a 20% discount.

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The pandemic has forced change across the world of work and, now that global businesses have had time to adapt, leaders have the opportunity to look ahead and drive innovation as they navigate the new normal.

Today I’ll be chatting with Hays CFO, Paul Venables. Paul will be discussing how the pandemic has impacted upon the role of CFO and outlook as a finance leader and giving us his advice for CFOs in the future.

1. Could you introduce yourself to our listeners and explain a little bit about your role at Hays?

(1:00) I’ll be happy to. I’m Paul Venables, CFO of Hays PLC. Hays is the world’s largest and most diversified white collar recruitment business with 11,500 colleagues operating in 33 countries around the world. Every year, we help around 300,000 people find their next job. We’re a FTSE 250 listed company. And our annual turnover is about £6 billion. I’m one of the two Executive Directors who run the global business. And while I have functional responsibility for financing investor relations, an important part of my role is supporting Alistair Cox, our group CEO, both determining the strategy for Hays and driving the operational performance of the group through our regional management teams. Part of that, I review and approve all significant commercial contracts with our customers on a global basis.

2. Could you talk us through a very brief history of your career today? It’d be great to understand how you got to where you are today.

(2:01) Paul: Yes, I started with Deloitte in 1983 a long time ago, and spent eight years with them; four in the UK in Nottingham, and four in the U.S. based in Boston. Both UK and US qualified, had a very career with the like of extensive audit, M&A, and consultancy work across a variety of industries. When I left the firm, I was a senior manager in the US practise. In 1992, I then joined a logistics company called Ocean Group, which over time through acquisitions became Exel plc, then one of the world’s largest full service logistics businesses providing contract logistics, air freight, sea freight, and road transport in over 140 countries around the world.

I was at Exel for 14 years and did 14 roles, both in finance and operations. I started at Group Centre as a group financial analyst working on M&A capital projects and group reporting before moving into one of the businesses joining McGregor Cory, the UK and European contract logistics business as a Commercial Finance Manager. And then after two years, I became FD. In this role, I learned many of the key aspects of being a Finance Director, including financial processes, billing, payroll, credit control, and managing finance team of 100 people in six countries, as well as being an active member of the management team.

I then moved to be FD of the largest group division, MSCS, a global air freight and sea freight business based in 140 countries around the world. And here, I focused on building a strong finance team to drive the transformation of the finance function, setting up regional shared service centres around the world to drive efficiencies and best practices. Then, relatively uniquely as a finance professional, I then moved into operations. Initially, as a CEO of our technology and life science logistics division based in the UK and Benelux. I then project managed all aspects of the building of the first modern contract logistics facility in Penang in Malaysia. And later, I ran a global air freight and sea freight operations, including procurements.

Finally, I moved back into the group as Deputy Group Finance Director in charge of the global finance function, commercial projects, and M&A. And so we sold the business to DHL for 3.7 million in 2005. And in 2006, I joined Hays Group as Finance Director, and I’ve been actively involved in all aspects of the global transformation of our business over the last 15 years.

3. I’d really be interested in your opinion. We sat here today almost two years into the COVID-19 crisis. From your perspective, how was Hays as a business been impacted by the pandemic?

(4:49) That’s really hard to remember pre-pandemic, isn’t it? I think like many businesses, the impacts on pandemic on Hays has been dramatic, and on three levels. Firstly, on trading. Things fell by 37% within six weeks after the pandemic hit in March 2020. The fastest decline in activity by far in our 53-year history. It then stabilised on May 2020. And since November 2020, we’ve seen the strongest recovery and activity in our history, and the hottest permanent recruit market, both globally, including the UK, in the last 20 years. Exactly in operations, including finance, we instantly moved within a week at the end of March 2020. From being a business, I was in the office most of the time. I did most of its business face-to-face to be one that can fully function working from home all of the time. Then increasingly over the last year, finding a middle ground of hybrid working as the business starts to return to some form of predictable rhythm.

At the same time, we’re very proud in the 12 months after the pandemic started. We helped almost 250,000 people find their next job. An 80% of them were interviewed, agreed on terms, resigned from their existing job, and started a new job all remotely. A significant change in the market and our business model. And in the finance function, we’re very proud that during the pandemic, we paid 65,000 contractors intense every week accurately and on time, and we collected £120 million of cash every week. And then finally, and most importantly, we found a way to try and look after our employees, work with them, and train them and support them through the most difficult times.

4. As you mentioned, you’ve held multiple leadership positions in different organisations. How does this compare to other crises you’ve experienced over the course of your career so far?

(6:52) I think the main difference in leading a business pre-pandemic versus the 2008 financial crash when I was also at Hays is on three levels. First, I think on a personal level, it was a global health crisis with people being ill and dying around the world, and all of us concerned about our own families and our colleagues. Take into the sheer speed of the collapse in business activity, in part driven by the unprecedented state lockdown of many aspects of business and society. And the uncertainty about how long it would last and how bad it would mean. Maybe, it was in many respects a quite scary time. And thirdly, the instant remove to working remotely, whether that would work effectively and efficiently with any clients have demand for our services. Without doubt, it was also the one of the most exhilarating times in my career, one of the unique times where you can get to use all the skills you developed over 40 years in business all at the same time and at an extreme pace.

5. Pre-COVID, what did a normal day look like in your role as Group Finance Director for a global business?

(8:01) Fortunately, I’m not sure if I had a normal day back then. But most days, like a lot of people, I catch up with a couple of my key team members and have discussions with Alistair, the CEO, and other senior members of the business. I attend business reviews with the regions and many countries and deal with any important commercial issues that arise.

How has that normal changed as a result of the crisis?

I think the main difference is where I do the work. Pre-pandemic, I traveled 12 weeks a year overseas doing face-to-face review meetings with our major businesses around the world, travelling frequently to Germany, France, Australia, US, China, Brazil. And in the other meetings and reviews, were mainly by conference calls. Whilst now, like all of us and perhaps like IT professionals have always been, most of my meetings other than the meetings with my direct reports are via Teams. And I definitely missed the personal contact with the teams around the world. But interestingly as we move, we hope into a more unrestricted world over the next year. I don’t expect to be abroad six weeks of the year going forward. And so I think we’ve all learned ways to work efficiently using different methodologies.

6. A 50% reduction in travel is significant. What lessons have you personally learned as a finance leader since the start of the pandemic?

(9:34) In many respects, it just reiterated the importance of your team. I think the pandemic has just stated the importance of surrounding yourself with a great team of people in all the key roles. Which for me include the group punch controller, regional and country FDs, and the heads of tax, treasury, internal audit, and investor relations. You can’t do it all yourself. The more complex and the greater the size of the business you are as a CFO, the better the team you need around you. A business is a team activity. And I think the difference for us as Hays’ senior team if I compare 2020 versus 2008, is that we went into the pandemic with a top-quality team around the world. We were really happy with the team we had. Whereas in 2008, I only joined in 2006, Alistair joined in 2007. There were still a few members of the team that we weren’t sure we’re going to make it. I have to tell you it is one of the greatest things in this pandemic is being surrounded by that calibre of management team. It actually made us making hard decisions quickly much easier.

7. What impacts, positive and negative, do you think working remotely or in a hybrid way has had on finance teams and CFOs?

(10:50) I think on the positive side of it, one of the things that struck me specifically early on was just the teamwork and the extra effort by the global finance team, especially during the start of the crisis. In the first three to six months, the performance was excellent. And the team performance exceeded our expectations. Everybody really went the extra mile. They knew that this was an unprecedented situation. And I think they did a superb job. For example, it’s a time when you might have thought it was difficult to get cash out of our customers. We achieved consistently record, low DSOs (Day Sales Outstanding) over the last 18 months.

On the negatives, and it’s kind of a negative with a positive at the end, perhaps. After that initial period and the energy that everybody had working remotely in crisis management, the feedback we got from our teams is that increasingly felt self-isolated. Working fully from home and finding it impossible or very difficult to switch off when am I working and when am I on my personal life. And that’s actually the move to scheduled hybrid workings, where you’re in the office with the teams two to three days a week but also working from home. It is face-to-face teamwork on one side had transfer best practice and offers the benefits of home working and better home life balance. So perhaps this negative actually is becoming a positive as we look at the next three to five years.

8. The world of work has changed enormously. Do you think it’s become increasingly important for you and for your teams to continue to learn and upskill?

(12:36) I think continuous learning and upskilling is a vital way of keeping yourself current and relevant. And actually, therefore, if you don’t do that, at some point in time, you’re going to be behind the pace. Whether it’s technology, accounting standards, or changes in legislation. We try and encourage all of our teams to take half a day a month to stay current, and that includes me. So I try to take perhaps a Friday afternoon towards the end of the month when I’m pretty tired. And I’ll catch up on a video, on a new standard, or a new form of technology. I think that just keeps you fresh as well.

How do you make this a priority, particularly when teams are busy when the pace of work is so fast?

I think it’s carving out time. And then the other thing which is interesting at the moment was the day-to-day operations were really, really good during the pandemic. It works efficiently. What’s fascinating as well, reflecting on your earlier question, as we move into a process of improvement and innovation, how we need teams together, and we need a team that has got current skills. So I think it’s vital to make sure that you can do a great job.

Well, CFOs and their teams become even more of a fundamental in driving growth, change, and innovation to their organisations in the future.

I actually think a strong commercial CFO and finance team has always played an important role in helping drive growth, innovation, and change. Today, that role is enhanced, I think, because of the importance of data. The part of the secret source for any successful finance professional today and tomorrow is the ability to systemise and automate the collection of vital and accurate operational and financial data that can be sliced and diced, and then to interpret it and present it to key operators to enable them to make faster, smarter decision making. And quite frankly, you didn’t have the technology to do that 40 years ago. Whereas today, you’ve got a real ability, even a big complex business like Hays in 33 countries, to look at summaries at one level that enable an operator to drill right down the information that is valuable in them deciding how they run their businesses.

9. Do you think automation and technology will radically impact or change the finance function in the future?

(15:02) I think the use of smart technology is absolutely critical in driving efficiencies. The automation or elimination of manual tasks as part has continuously reducing the cost of transactional finance. So I think that’s been the case for a long time. But as the use of AI specifically develops, which is relatively new technology over the next five to 10 years, many of the non-value-added non-personal processes will be automated. But again, this has the real benefit as it has over the last 10 to 20 years. They are freeing up time for school finance professionals to focus their time on analysis and decision-making. But for finance professionals to do that, they’ve really got to stay current on technology.

10. As we mentioned at the start of the podcast, you have a wealth of experience. Over the course of your career, how has the role of CFO changed so far?

(15:54) This feels like ancient history, but over 38 years in finance and 25 years as an SD. The role has changed in many ways. I’d almost just identified perhaps four. Firstly, the business has become more global, with lower margins, the need for much faster decision making, the needs for businesses to become more efficient to survive, and the exponential growth in technology, data, and product choice. But there are some parts of a successful CFO that have been changed. The importance of having a real feel for trading trends in the business and numbers. And building a strong team of accurate and timely payroll and financials, and the ability to collect cash on a timely basis. These are as vital today as they were when I started.

The fundamental difference, this is now versus 20 to 30 years ago, is just the pace and change of technology. And that’s how finance teams perform their role has been revolutionised and continues to change on a rapid basis. This also helped automate so many financial processes and the production of financial data itself. Today, month ends are done in two to five days, whereas when I started, you were lucky to have it done in 20 to 25!

11. That’s just such a radical change of pace. Has COVID accelerated this change?

(17:21) Yes. I think what it’s done is it made both businesses have to go back to first principles and think again. COVID bought the ability more important than belief that many processes can be done efficiently or remotely. And that leads to the obvious question, as my Australian FD said about a year ago now. If a task can be performed efficiently from Bondi Beach, it can also be done for Manila. And therefore, for all finance functions, which aspects of the business should be done in-country, regionally, or globally in lower-cost shared service centres? And whilst that debate has been around for 25 years, it’s probably more in the headlights today.

My own view is that the greater degree of technical knowledge needed around a role and personal contact in a role, the more local those roles will always be. If you’re in credit control, if you’re in payroll, that knowledge is incredibly important in the country, and I think that’s likely to say, as well as decision support. But the less technical knowledge lately, the less personal contact, the more admin based, then the more global it can be done. I think most companies will re-evaluate the finance functions under this lens over the next five years.

12. Obviously, it’s not just your role or the role of your department, but the roles reporting into you and those functions that report into you. Have you seen those change as well over the years?

(18:43) For years, the roles are pretty much still the same. But the importance of technology and data has increased. And therefore you can’t be an effective finance professional without being a very strong technical abilities. And also, all finance teams. It’s a little bit like all marketing teams now is all about data marketing. For our finance teams, we’ve all got data analysts in the teams and that role will haven’t been invented 20 years ago.

13. Has the CFO role become, in your opinion, has it become more cross-functional or cross-departmental?

(19:18) Yes. I think because faster decision making has been modus operandi now for the last 5 to 10 years. Businesses have had to become more connected. The need for a CFO to work closely in tandem, whether operational, IT, HR, colleagues has increased in importance. And then finally, and I hate to end this section on the negative, but one of the other largest changes to finance teams over the last 25 years has been the sheer increase in admin burden and corporate governance imposed on business by governments around the world. And unfortunately, I don’t see that trend reversing.

14. As we look towards growth and recovery, what are the top three strategic priorities that you’re focused on right now as the CFO of, as you mentioned, a global business?

(20:07) First, in the business itself, I mean, Hays is the largest recruitment specialism, which represents more than a quarter of our business is in technology. And we’re a number two global player in that specialism. Our number one strategic priority is to double the size of our technology business over the next five years. And that would improve our pre-pandemic profits alone, just if we achieved that in technology by more than £100 million. I and my team are determined to play a leading role in making this happen.

Then secondly, as part of the finance function, we’ve established a global project to look at all aspects of our major financial processes globally. And make sure that they’re as efficiently as possible as I explained earlier in a post-pandemic world. And that’s certainly my second priority. And then finally, and this is kind of always one of the three. The focus is always on strength and depth to the finance team. And to ensure that we continue to provide a challenging, motivating, and rewarding career path globally to continue to develop our talent. These team members who continue to ensure that we can offer a great service to all of our stakeholders in the business. This is both a passion for me personally and also a stated strategy.

15. For those listeners who are hearing you talk who think that this might be a career path for them, who perhaps even aspire to become a CFO one day, what advice would you share with them to help them get there?

(21:38) I think, first of all, don’t look too far ahead and focus what skills I don’t have the same level of skills as a CFO in my business today. I think, first, try and ensure earlier in your career that you’re working for people you respect, and you can learn from, and as to get as much experience as possible. Working payroll or credit control lengthen processes. So you know how important the basics are. If there’s a shared service center abroad, go and do a stint in that shared service center. Work on projects even more if they’re on a global basis, and worked with projects where you’re working with colleagues from different departments. So you start to get a really good network and understanding for the business you’re in today.

Secondly, you will learn many of the most important lessons in your first finance director role. And ideally, try and make sure you’ve got supportive MD, and also somebody with a finance background who can mentor you. Perhaps somebody who you worked with five, ten, 15 years ago that you’d value their opinion. Throw yourself fully into the role. Don’t be afraid to make decisions. Focus on the people. And equally, don’t dwell too much when you make mistakes. And reiterating what I said earlier on, the third point, the bigger the role, the more important it is. Not just to surround yourself with great people, but also to remove any culture assassins in a business and poor performers who are not prepared to change. A strong team is the best guarantee that you’ll be successful.

And then finally, don’t just bring your scale energy and organisation to roll, bring humour. If you think about it, we spend 40 to 70 hours at work a week. And getting to know your team, showing that you’re human, and using humour is vital to ensure connection with the team, building a positive culture, and an improved performance.

I could not agree with you more on the importance of humour and a bond in the workplace. I think you’re absolutely right. We spend a large part of our weeks, and certainly our lives. And if that can be enjoyable, then you’ve got a committed team.

And even more now, because if we’re not careful over the last 18 months, some culture of the business can start to break. For example, we had an office get-together. It’s call a get-together last Thursday, pre the new restrictions coming in, et cetera. And just the energy you got from everybody in the room being together, able to talk to their friends and colleagues, that’s an important part. Celebrating success is an important part of building and maintaining a culture. And I think post-pandemic is absolutely vital as part of maintaining and creating a successful finance team.

16. You’ve already given a wealth of really good advice there, but would you have anything specifically for someone who’s perhaps starting out in the role of CFO, and how they can make a strong initial impact?

(24:41) Well, we’re not just going to give some help, Chloe. We will also give them a video they can watch. So increasingly, we’re recording a video series in January about what it takes to be a successful finance director. And the second video is all about how to make a successful impact as a new CFO in your first 90 days. So a 62nd snapshot in summary, are the financials accurate and timely? Do you have enough cash in facilities at the bank, evaluating the strength and depth of the finance team? Do the finance processes work efficiently? Investing time with the key operators in the business to get a clearer understanding of their strategic priorities, and also how they view the finance team.

Visit as many locations and departments in the business as possible. Walk the floor. Talk to the people at the coalface in an organisation and meet customers. And then, with that knowledge across the business, start to develop a clear, concise prioritised plan. Ideally, no longer than two sides of paper. But what you want to do, and take the CEO through the plan, you’ll need their support and investment. And then when the plan is agreed, decide on the key people roles, communicate the plan with the team, and then execute in the right priority order. And if this is of interest to you, and you’re starting a new role, I suggest you watch the five minute video which covers these points in greater detail when we issue in February.

17. I would like to end on a question that we asked all of our podcast guests. What do you think are the top three qualities that make a good leader? And crucially, do you think these qualities have changed as a result of the pandemic?

(26:41) First, I think good judgment. What do I mean by that? I mean, a sound and balanced business judgment. Secondly, in people. A good instinct for people and a strong belief in developing them and building a strong team. And third, creative drive. The ability to spot trends, drive the business forward to exploit them. And the good news is, these are important today post-pandemic as they were before, and that will be in 20 years’ time.

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