Careers & workplace advice from Hays

Sue France

Trainer, motivational speaker and author - FCIPD INLPTA

Sue is passionate about the development of all Assistants having been one for over 30 years and was The UK Times Crème/DHL PA of the Year. She was the training manager at a global firm, responsible for the development of 600 EAs in the UK and has owned her own training company since 2009 working in over 35 countries with thousands of assistants. She is an expert International Motivational Trainer, coach and conference Chairperson.

Sue is an award-winning author of 2 best-selling books: “The Definitive Executive Assistant & Managerial Handbook” – the 2nd edition published 3 November 2021 and “The Definitive Personal Assistant & Secretarial Handbook” 3rd edition.

She is a Qualified Learning & Development Practitioner and coach with a post graduate diploma in Human Resource Management. She is a Fellow of the Chartered Institute of Personnel & Development, a Certified behavioural profiling practitioner and a Certified Neuro Linguistic Programming Master Practitioner. Sue is a neuroscience enthusiast and loves teaching how to maximise your brain for excellence. She is also an Editorial board member of ‘Executive Secretary’ magazine.

How to make the Executive and Assistant partnership successful

If you, as the Executive (boss, manager, CEO, C-Suite director), want your Assistant (EA, PA) to help you reach your full potential and do the