Careers & workplace advice from Hays

Rita Clifton CBE

Non-executive director, writer and keynote speaker

Rita Clifton CBE has been described as the ‘Doyenne of branding’ by Campaign magazine, ‘Brand guru’ by the Financial Times and as a ‘fabulous ambassador for business’ by Retail Week.  She has worked with many of the leading businesses and organisations around the world, as well as start-up and growth stage businesses across sectors, and speaks on all aspects of brand strategy, boards and business leadership. Her pro bono board roles include Chair at the global sustainability non-profit Forum for the Future, as Trustee and now Fellow at WWF (Worldwide Fund for Nature), and as Trustee at Green Alliance, the leading environmental think tank.

Rita was awarded a CBE in the Queen’s New Year’s Honours List of 2014 and was recently made a Visiting Fellow at Saïd Business School, Oxford University.

Her latest book on new types of business leadership, ‘Love Your Imposter’, was published by Kogan Page in the summer of 2020.

Leadership Insights Podcast 37: Imposter syndrome and the advantages of being your authentic self

Whether you’re new to the world of work or an experienced leader, everyone is susceptible to thoughts that they are undeserving of the position and