Jo Whitehead

Director

Dr. Jo Whitehead is a Director of the Ashridge Strategic Management Centre, a widely recognised authority on strategy and general management issues within large companies. He teaches on executive strategy courses at Ashridge and London Business School, and provides executive education and consulting support to a number of major and mid-sized European companies.Previously he was a Vice President and Director of the Boston Consulting Group, where he worked for 20 years in the UK, US and as the global marketing and research director for the Energy and Utilities practice area. He is co-author of an upcoming book on corporate strategy, and has published What You Need to Know About Strategy, in 2011 and Think Again: Why Good Leaders Make Bad Decisions and How to Keep it from Happening to You, in 2009. Jo is Vice-Chairman of Cambridge University Musical Society as well as the founder of the England over 40’s Touch Rugby team.

Why do good companies, and smart leaders, sometimes make bad decisions?

Tesco, previously a star, has had a rough time of it recently. The stock price has declined from a high of 450p to under 300p.