Brendan O'Donovan

Brendan O’Donovan is the Group Data Marketing Director at Hays, responsible for setting the strategy and developing the capabilities to allow marketing teams across our countries of operation to gain more value from data. Brendan brings over a decade of experience in data-driven customer marketing, gained through a mix of senior marketing and strategy roles at a global loyalty marketing company.

Brendan has a degree in Engineering from Cambridge University, and stayed on to complete a PhD in Engineering Design, focusing on how large teams organise innovation. After university, Brendan worked in strategy consulting for a mix of transport, financial services and private equity clients, before joining the start-up which had just launched the Nectar loyalty card.